Instagram reach is confusing

8 replies
Hi all, new to Insta. Have an account that I think is doing okay. 500 organic followers in 2 months.

Something I'm confused by is my post reach. I'm getting small reach in some of my most engaged posts in terms of likes and comments and huge reach on posts thst haven't done as well.

Any idea why?

Also how important is it to mix up hashtags and not use the same ones everytime and is using all 30 hashtags seen as spam?

Any advice from the veterans would be v welcomed!
#confusing #instagram #reach
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  • Profile picture of the author basketnbapascher
    do not really understand
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  • Profile picture of the author sk9893461
    Always use "#" which is related to your pic. And as from new Instagram algorithm update now your user engagement is only till 10% of your total followers.
    It means Instagram allows your pic to display to 10% of your total followers and if these people like or engaged to your pic then it will show to your next followers.
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  • Profile picture of the author DrElix
    Excellent question as Instagram nowadays influence really all the businesses BUT i confirm sk9893461 answer and i will mention that what can influence the reach and interaction volume are those factors i think:
    - under 5000 organic followers ( insta robot act less positively)
    - yes, surely instagram limits the reach of your post to 10% like Facebook do it for only 5%
    - some say limiting the hashtags used to 11 have an optimal effect
    - having a push from your owen community interaction will powerup your post reach from the start, so work on your followers interaction.
    - select ofcourse relevant hashtags but consider the most they are popular the most there is competition and your post will drop down quickly ESPECIALLY if your post hasn't got enough interaction from your inner/own community,
    - manage to get enough folowers related and interested to your business or from the locations targetted
    - invest on the visual wow effect of your posts,

    Good cheers,
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  • Profile picture of the author Jamell
    speed of engagement
    recency of post

    rotation hashtags

    help to increase your exposure
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  • Profile picture of the author AliceStyles
    The Instagram's own analytics and insights is not very accurate if you ask me.
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  • Focus on your post content quality. Your post should be unique. Follow 10 people daily, this will increase your post. Most importantly, you also like and comment on the posts of people, then they too will like and comment on your posts.
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  • Profile picture of the author TheValueneer
    Hey there.

    I have an Instagram account with about 23k followers.
    The thing about reach isn't always about how many likes and comments you get on your post, but how often it is shared by the people that see your post.

    Let's say you have a post with 20 comments, but only 2 people shared that post, you won't get as much reach as another post that might have only 5 comments, but was shared 10 times with other people.

    Shared content often is something that people want to share, because:

    - it is funny
    - it is helpful and people want to share it because of that
    - it is emotional
    - it is something special

    These are the posts that are shared a lot and because of that, will bring you more reach.

    And with hashtags: I normally use between 15-20 hashtags in my posts. And I use about 10 of them every time (because they always are fitting for the niche I am posting) and switch the others fitting to my post.

    I hope that helped you to understand it a bit more!
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  • Profile picture of the author surveypacific
    if you r getting less reach you can boost your post so that they can reach larger audience use most famous hastag of your company which is been popular on insta you have to search for them first follow company pages on instagram make your content and image proper so that they can attract the persons/customers
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