Facebook expands in-stream Live ads test
The eponymous social media platform announced last week that they're expanding their test of in-stream Facebook Live apps to more verticals, including "pre-vetted entertainment, news, and sports partners." This test will evaluate whether in-stream ads are effective before rolling it out to everyone else.
Facebook is currently piloting in-stream ads to select publishers, and their viewers might be seeing these ad formats:
I personally don't like seeing in-stream ads because they ruin my viewing. What do you think?
Facebook is currently piloting in-stream ads to select publishers, and their viewers might be seeing these ad formats:
- Pre-roll ad that runs before the live stream
- Image ad which appears below the live stream
- Mid-roll ad that plays in the main video player; main broadcast is played in a shrunken window.
I personally don't like seeing in-stream ads because they ruin my viewing. What do you think?
