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Google Reportedly Turning YouTube Into a Shopping Site

by SiteNameSales
6 replies
A report from Bloomberg indicates Google is in the early stages of transforming YouTube into a shopping site.

This would enable consumers to directly purchase items they see in product review videos, unboxing videos, tutorials, and so on.

YouTube is already a shopping destination of sorts, as 55% of consumers use videos to make purchase decisions.

However, when consumers decide to purchase a product after watching a video, they have to go to another site to place the order.

Google wants to make it so users can directly buy the products they see in videos without leaving YouTube.

Full article...
#google #reportedly #shopping #site #turning #youtube
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  • Profile picture of the author Kay King
    Not bad enough to have self-annointed 'influencers' - now we'll have 'upfluencers' too? Oh dear.
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  • Profile picture of the author Matthew Stanley
    I've found app install campaigns on YT to not be as effective as on FB - be interested to see whether transactional video will be different (makes sense that it might be for folks intentionally searching for product demos and the like on YouTube)
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  • Profile picture of the author Importman
    Wow I missed that information when it came out.

    Aer there any plans or considerations for the Non-profits organizations and their use or lack thereof?


    Our church has a channel. Some of the churches and ministers have channels.

    Great Work on putting that out here
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    Walter http://imwithwalter.com

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  • Profile picture of the author Matthew Stanley
    related to this - thought this article in the Verge on the U.S. emergence (or attempted emergence) of influencers' live shopping channels was interesting. Worth following - if successful (albeit that's a big "if") could be disruptive to ecommerce: https://www.theverge.com/2020/10/22/...edc32c19ef33b4
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  • Profile picture of the author Radcliff
    Until now we could buy the products after watching a video but obviously, the link directs us to another site. I wonder how are they going to change that so we can buy from YT. That would be interesting to see.
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  • Profile picture of the author diponkt
    Well, it will make us more annoying while watching videos.
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