YouTube has added more analytics data, updated Studio mobile app
YouTube creators can now access new metrics about video views, and the Studio Mobile app is also getting refreshed with efficient ways to explore data. The update is the first step toward a broader goal of making it as feature-packed as YouTube Studio on desktop:
YouTube creators can now access new metrics about video views, and the Studio Mobile app is also getting refreshed with efficient ways to explore data. The update is the first step toward a broader goal of making it as feature-packed as YouTube Studio on desktop:
- Living Room Data: Living room impressions will start to appear in YouTube analytics later this month, derived from sources like TV and video game consoles will be available in channels' analytics count. Creators will see no change to overall video performance in their analytics data. Metrics like watch time, views, and revenue are not changing as a result of this update.
- New and Returning Viewers: YouTube launched new and returning viewers metrics that can be seen in the Audience tab within YouTube studio. This new metric is going to be helpful because it will allow creators to see who is returning to a channel and who is viewing its content for the first time. Knowing how many viewers are returning to a channel after watching at least one video can help inform future content strategies, such as whether it's worth returning to a specific topic.
- Changes to Real-time Card: When YouTube creators open the Studio Mobile app and go to the analytics section they will see a real-time card. This card was available before, but some important changes have been made to it. The changes include thumbnails for each video, the real-time card now sorts videos by view counts (highest to lowest), and the card now includes a maximum of fifteen videos, which is ten more than the previous limit of five videos.
YouTube also overhauled the tabs in the Studio Mobile app to focus on alignment. Creators will notice some cards have been taken away from those tabs.
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