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According to a Recent LinkedIn Report, There's More Demand For Marketers Than Ever (With Infographic

by WarriorForum.com Administrator
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A new article on Search Engine Journal reports that a new LinkedIn report on key hiring trends and insights found that there's more demand for marketers now than ever.



LinkedIn's new study seems to show thats there's more demand for marketers in 2021 than ever, and new job postings are shifting toward remote positions. The study is based on trends during the last six months and found that demand for marketers grew significantly during the pandemic:

"Disruptive events, like a pandemic and economic recessions, often take a negative toll on hiring demand, but marketing has seen the opposite impact. Businesses are recognizing a need to innovate and differentiate in the way they reach potential customers and are looking to their marketing departments to help drive that innovation."
In the past six months, the number of marketing jobs posted to LinkedIn has grown 63%. A total of 341,000 marketing jobs were posted to LinkedIn in the last year. Marketing jobs in industries like arts and retail have been in the highest demand. 50% of the top 10 marketing jobs posted on LinkedIn are in the digital or media space. LinkedIn calls these "generally recession-proof" and non-cyclical industries, as they have been the least affected in terms of hiring slowdown. Here's a list of top industries by marketing job growth:
  • Arts (85.9%)
  • Retail (72.6%)
  • Education (63.7%)
  • Corporate Services (60.6%)
  • Software & IT Services (22.7%)
  • Legal (23.6%)
  • Design (21.3%)
  • Media & Communications (20.5%)
  • Wellness & Fitness (-1.2%)
  • Public Administration (-2.1%)
  • Agriculture (-5.3%)
  • Transportation & Logistics (-5.6%)
  • Finance (-5.8%)
  • Energy & Mining (-5.8%)
  • Manufacturing (-6.7%)
  • Consumer Goods (-6.9%)

Data was collected from from March 30, 2020 to September 29, 2020 and compared against data collected from September 30, 2020 to March 30, 2021.
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