YouTube Analytics Just Got Five Updates
A new article on Search Engine Journal reports that YouTube is rolling out five updates to creators' analytics data, which provide more insights into how users engage with content.
YouTube Analytics is getting five updates designed to give creators access to more data on how users engage with their channel's content:
Here's a rundown of each update:
YouTube Analytics is getting five updates designed to give creators access to more data on how users engage with their channel's content:
- More data about channel memberships
- More data on mobile (which was previously exclusive to desktop)
- Clearer information about video performance
- Insight into revenue changes
- Engagement metrics for YouTube posts
Here's a rundown of each update:
- Membership Metrics: An update membership metrics in YouTube Analytics gives creators the data they've been asking for, which is how memberships evolve over time. Membership metrics will now report on which videos helped a channel gain (or lose) more members than usual. In addition, the enhanced membership data will indicate whether it helps to remind users to become paying members.
- More Data on Mobile: Another update to YouTube Analytics involves two cards that were previously only available on desktop. Those are' other channels your audience watches' and 'other videos your audience watches' cards. This data is now available in YouTube Analytics on mobile.
- Video Performance Insights: An update to the video overview page in YouTube Analytics on desktop provides a clearer, more visible explanation of video performance.
- Revenue Changes: YouTube Analytics is adding more insights relative to revenue changes. If revenue goes up or down due to a channel's audience shifting to a higher or lower CPM country, YouTube will now call that out. This is helpful information when diagnosing when revenue has changed from one month to another. If a channel's revenue goes down because more of its audience is coming from a lower CPM country, at least the creator knows they're not necessarily producing worse content.
- YouTube Posts Insights: Engagement metrics for YouTube posts, which were announced and previewed back in May, are now live. Now a card on the channel's engagement tab shows votes and likes on the creator's top posts over the last 28 days. This card can be filtered by post type.
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