Facebook Tests New 'Spotlight' Conversation Option to Facilitate More Focused In-App Chats

by WarriorForum.com Administrator
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A new article on Social Media Today reports that Facebook's testing out a new way to host more focused public chats in the app, via a new 'Spotlight Conversation' post option, which, when enabled, separates replies from specific users into a new chat thread.



As Facebook explains in these intro screens, Spotlight Conversation enables you to invite specific people to respond to a post, with their responses then separates into 'a dedicated spaces without interruptions'. Other users can still see your post and comment on the chat, but their replies are placed in another tab within the reply stream.

This is actually very similar to Twitter's reply control options, which it added last August, enabling users to limit who can reply to their tweets to only those they @mention. Part of the impetus behind that update was the case of people using tweets to conduct live-stream interviews, which were often difficult to follow along with, because anyone could reply to a tweet thread. By limiting who can actually reply, that makes it much easier to stay on topic, and for viewers to read through a dedicated stream of back and forth responses between the focus profiles within a tweet thread.

Facebook looks to be honing in on similar here, which could provide more means to share real-time chats in the app for popular users, and could expand the utility of Facebook reply threads to Q and A, celebrity interviews, product info sessions, etc. It seems like a fairly minor addition, but one that could be of specific benefit - and it may well be that by sharing one-on-one interviews and discussions within the app, that could open up new possibilities to reach a larger audience with such, and maximize response to your Facebook posts and discussions.
#chats #conversation #facebook #facilitate #focused #inapp #option #potlight #tests
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