
Converting Instagram engagements into purchases
I recently setup FB biz dev and was tinkering with it and decided to boost a post. The post text has a shortlink to learn more about the image in the post, but also a prize draw which requires the user to follow and comment. So 1.6k likes later and no comments, and no one has bothered checking out the links either.
This is not anything new since when we did influencer endorsements, the outcome was pretty much the same. 10-20k views and 1-2 clickthrough but no one converts. There was one influencer who did convert (50%) but her following was a bit cultish too.
You might say the product is bad, but it sells very well and we don't have any issues otherwise.
So how do I crack IG? how do I get users to convert.
DME Devices - DME Devices - Durable Medical Equipment Devices Including CGM Braces & Diabetic Shoes