Infographic: New Study Looks at the Rise of Virtual Influencers

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A new article on Social Media Today asks, do you follow any virtual influencers, those sometimes AI-controlled, digitally-created characters that are increasingly being used by brands to help promote the latest goods, and generate hype?

It may seem strange, but many virtual characters are indeed now influencers in their own right, with creations like lilmiquela (3 million followers on IG), noonoouri (398k followers), and Shudu (227k) all commanding big audiences, and all endorsing various products in their uploads and posts.

Virtual influencers can be used in a range of ways, to promote a range of products, and within the ever-more airbrushed, polished and manicured world of online content, it's increasingly difficult to truly tell them apart from actual people. Which may not be a good thing, but with digital products also on the rise, via interest in NFTs and other trends, it does seem that they're here to stay, whether you like it or not.

To glean some more insight into the rise of virtual influencers, the team, from The Influencer Marketing Factory recently conducted a survey of 1,000 Americans to get their thoughts on the trend. The results provide some interesting perspective into the perceptions of these wholly created characters - you can check out IMF's full study results here, or take a look at the infographic summary below.

#influencers #infographic #rise #study #virtual
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  • I find it hard to "trust" a virtual influencer that promotes products. With real-life influencers, you can still figure out if they're really using or believe the products they're selling. But with virtual influencers, there's no connection. It's pure hard sell.
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  • Profile picture of the author clippingpathlife
    Photoshop is one of the most important aspects of online marketing for designers and designers. So it is very easy for any client to design an online product.
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  • Profile picture of the author Kay King
    it's increasingly difficult to truly tell them apart from actual people.

    Do they believe that?

    Sorry, but you have "The Influencer Marketing Factory" (an influencer 'agency) promoting a STUDY that proves they are right and influencers are truly influential?

    You can't make this stuff up....
    Saving one dog will not change the world - but the world changes forever for that one dog
    Sometimes I just want someone to hug me and say...
    "It's going to be OK - here's a horse and two million dollars."
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