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30 Crazy Social Media Facts Marketers Need to Know

by WarriorForum.com Administrator
10 replies
A new article on Search Engine Journal says numbers don't lie. Here are 30 mind-blowing facts about the power of social media that can help you boost your marketing game.



By the time you're reading this, more than 3.2 billion images will be shared by social media users, 8 billion videos viewed on Facebook, and 65% of those views will come from mobile users - all in one day.

People are in love with social media platforms. Not a crush or infatuation, but the type of love that keeps them up at night and interferes when they're trying to concentrate - literally. If you're a business owner or marketer looking for ways to boost your company's visibility online, here are some facts about social media marketing that might change how you think about these platforms and their potential to reach your consumer.
  • We like to share the love. The average internet user has 8.6 social media accounts.
  • The number of social media users skyrocketed with 72% of adults using at least one social network.
  • Young adults were early adopters of social media platforms. However, older adult usage continues to increase in recent years with more 50-64-year-olds using Facebook than those 18-29.
  • Need evidence that we're a visual species? Today in excess of 3.2 billion photos and 720,000 hours of video are shared per day across social media.
  • 59% of WhatsApp users and 53% of Facebook users in the United States post content to their accounts.
  • We spend an average of 145 minutes per day on social media worldwide.
  • As of the third quarter of 2020, 10 million brands are advertising on Facebook. This is a significant increase from 7 million advertisers in the first quarter of the previous year.
  • And it makes sense considering 73% of marketers believe their social media marketing efforts have been "somewhat effective" or "very effective" for their business.
  • This includes B2B marketers who ranked social media advertising second in success (29%) behind paid search (33%) for producing content marketing results.
  • Social media's ad spend in the United States was $40.3 billion in 2020.
  • According to a report from Dentsu, spurred by an 18% growth in social media, global digital ad spending is projected to grow 10.1% YoY.
  • Instagram reports 50% of users are more interested in a brand when they see ads for it on Instagram.
  • There are 200+ million Instagram business accounts. From mid-sized companies like Fashion Nova (20M followers) to large corporate behemoths like Nike (90M followers), it's the perfect social platform for visibility and engagement.
  • There are over 2 billion monthly active users on Instagram.
  • Companies use Instagram Stories or influencer marketing with an estimated 500,000 active influencers who are only on Instagram.
  • Instagram users spend 30 minutes each day on Instagram. And for any brand, this kind of social media usage is a marketer's dream.
  • YouTube is responsible for more than 25% of total worldwide mobile traffic by volume.
  • It is no surprise given social media users upload 500+ hours of content every minute! That's more content than ABC, CBS, and NBC combined, and enough to keep you glued to your screen - just what marketers need.
  • YouTube has 2 billion monthly active logged-in users worldwide. This makes it seem like the entire world is on YouTube; you've most likely even visited YouTube today.
  • On average, TikTok users in the U.S. spend 68 minutes a day on the website; 50 minutes of 15-second videos are soundtracked by music clips. For the most part, the content revolves around lip-syncing, dancing, and comedy skits. It mostly appeals to young people.
  • TikTok has the youngest user base of all social media sites with 68% of its users under 30 and 28% under the age of 18.
  • This is a key reason TikTok increased its year-over-year revenue to $1.9 billion in 2020.
  • Here's a platform dominated by youngsters and available in 154 countries worldwide. Surprisingly, marketers are just catching up to it.
  • Businesses on Facebook Messenger exchange over 20 billion messages with consumers per month.
  • Facebook users spend 34 minutes a day checking their feeds, reacting to notifications, and responding to messages.
  • 49% of Facebook users log in to the network several times per day.
  • But that's not all: 41% of American social media users use Facebook to share engaging content while 25% of them like a company's post.
  • It's no wonder there are more than 10 million advertisers on the platform.
  • Of the ad clicks generated by these advertisers, over 18% of U.S. adults complete a purchase.
  • All promising implications to a marketer looking to create ads for Facebook's 81% of users with income between $60,000 and $70,000.
#crazy #facts #marketers #media #social
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  • Profile picture of the author malzeri83
    "The average internet user has 8.6 social media accounts."
    I suppose it is because the average IT-SEO-guy from India has 1000 accounts for person)))
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    • Profile picture of the author WF- Enzo
      Administrator
      Exactly

      Originally Posted by malzeri83 View Post

      "The average internet user has 8.6 social media accounts."
      I suppose it is because the average IT-SEO-guy from India has 1000 accounts for person)))
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  • Profile picture of the author spartan14
    Well we are in luck on these times as we can make a living using social media just by using our phone
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    How I Make 150$ Daily With Free Traffic
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    • Profile picture of the author WF- Enzo
      Administrator
      True but a phone might be inadequate. Would still need a big screen after all.

      Originally Posted by spartan14 View Post

      Well we are in luck on these times as we can make a living using social media just by using our phone
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  • Profile picture of the author Tarkin
    I seem to be the only person who is registered in only one social network.
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  • Profile picture of the author ChristopherAndreas
    Banned
    We cannot even imagine our nowadays life without the internet and social media. And I think it's beautiful! We have so many opportunities to make our life better! Just do it!
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  • Profile picture of the author Artkantos
    2 Billion monthly Instagram users, yikes! I remember seeing it at 300-400 M users and thought that the ship had already sailed...Never underestimate how wrong you can be
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    • Profile picture of the author WF- Enzo
      Administrator
      300-400M users? When was this?

      Originally Posted by Artkantos View Post

      2 Billion monthly Instagram users, yikes! I remember seeing it at 300-400 M users and thought that the ship had already sailed...Never underestimate how wrong you can be
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      • Profile picture of the author Artkantos
        Originally Posted by WF- Enzo View Post

        300-400M users? When was this?
        2017 I think, but I just checked and it was like 600-700M by then
        The 400 million figure was probably an outdated figure that I remembered in those days.
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  • Profile picture of the author ChristopherAndreas
    Banned
    It was a surprise for me that there are more than 10 million advertisers on the platform.This proves that advertisement must be unique, creative, informative and very interesting!
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