Meta is exploring the potential of paid add-on features for Facebook and Instagram - interested?
A new article on Social Media Today reports that Meta is investigating the potential of a Twitter Blue-like subscription service for its apps, which could provide another revenue pathway for the social media giant.
Publication The Verge says:
It's not entirely clear what the team will be focused on, with regards to direct subscriptions for add-ons (like Twitter Blue), or expanded monetization tools for creators, from which Meta could take a cut. But it seems like all options are likely on the table, as Meta looks for new ways to maximize its revenue intake.
That could see new, add-on subscription tools added to Instagram, like new NFT features or improved functionality, or maybe Facebook will provide a permanent chronological timeline setting, for a fee.
Not everyone would, but I'm curious - would you be prepared to pay for that?
Publication The Verge says:
| "The new division is Meta's first serious foray into building paid features across its main social apps, all three of which boast billions of users. It's being set up after Meta's ads business was severely hurt by Apple's ad tracking changes on iOS and a broader pullback in digital ad spending. The group, called New Monetization Experiences, will be led by Pratiti Raychoudhury, who was previously Meta's head of research." |
That could see new, add-on subscription tools added to Instagram, like new NFT features or improved functionality, or maybe Facebook will provide a permanent chronological timeline setting, for a fee.
Not everyone would, but I'm curious - would you be prepared to pay for that?
-
markanderson1 -
Thanks - Reply
{{ DiscussionBoard.errors[11727630].message }} -