As seen in this introduction, Instagram's new post scheduling feature will allow you to plan images, carousels, and Reels directly in the app up to 75 days in advance.
You can schedule content by:
- Tapping 'Advanced Settings' before sharing the post
- Tapping 'Schedule this post'
- Selecting the time and date you want it to go live
- And finally, tapping 'Schedule' in the post composer
As previously stated, Instagram has been testing the option in recent weeks, with a live test found in the middle of last month.
Functionally, this adds nothing new because you've been able to plan articles using Creator Studio since 2020. However, it may make it simpler to manage your material while on the fly, and the ability to schedule Reels in particular may help you maximize your content performance.
According to Instagram's messaging, it will initially be available exclusively to Professional Accounts, however anybody may switch to a Professional Account in the app by turning the option on in their account settings.
Instagram claims the option will be available starting today, so if you don't have it currently, you will soon.