Social Media Marketing is a Waste of Time

23 replies
This article has good points. For example: Stop buying likes and making good products and services are just to name a few. Enjoy.

http://mashable.com/2012/11/28/jerry...dia-marketing/
#marketing #media #social #time #waste
  • Profile picture of the author taylormarek
    True. It's a waste of time if you're doing dumb stuff such as buying "fans", trying to salvage a bad situation on social media, become a publisher when your brand clearly isn't into publishing, and not focusing on making awesome products and services. To be quite honest, the company would be better met by hiring a social media agency so that they can work on the business and the agency can work on the social media aspect.
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  • Profile picture of the author rolough
    Hopefully if you build a web presence, social media can just be used as a way to interact with fans and use the leverage to spread your message across.

    It definitely depends how you use it. I just view it as a tool for leverage. I don't get obsessed with it. In fact I don't focus on it at all. I just focus on connecting with real people.
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  • Profile picture of the author swriviera
    @Rollmdl great article!!
    My favorite sentence in the article is
    "Just like in real life or in screwball comedies, you can't trick someone into liking you. They'll always figure it out later."


    So many people set up Facebook pages for clients and buy a bunch of likes but later are stuck when they have to explain to their client why their page got so many likes in the beginning and then suddenly no more activity! Hmmmm confusing isn't it? :confused:

    For Facebook people go there to join groups and socialize - but if some one you have been connecting with .... a friend???? .... recommends this great restaurant or beauty cream (sorry guys - I like the girly stuff!!!!) you might just go over and buy it. But earlier this year when a major car company (was it General Motors?) pulled it's advertising off of Facebook - they made it sound like the world was coming to an end! I was surprised that they even tried to use Facebook advertising

    And about a year ago (Sorry that I don't have my facts exact) apparently Madonna promoted one of her albums only using Facebook - no other media - it was a flop!

    It's not just because it is new technology that it is a good fit!

    However, I DO think there are niches that can really take advantage of social media like Facebook, Twitter and Pinterest. Some ideas that come to mind is anything that has to do with emotional purchases like anything related to your kids, your pets or romantic gifts and getaways.

    I have a client who is specialized in enforcing that construction sites provide a safe working environment, very government regulated here in France. He asked me if I planned on putting him on Facebook, I told him flat-out "NON" (that is "no" in French) there just aren't enough people trying to get information about government regulations for construction sites on Facebook.
    But there ARE other networks .....

    It seems that just because it is on the internet people don't see the need to research the market like they do in anything else "offline". This is still a business.

    Curious behavoir.

    Have a great day,

    Sandra Walsh
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  • Profile picture of the author hayfj2
    quick question.

    If you needed a rat catcher, would you search for one on facebook?

    If you need a new iphone, would you search for one on twitter?

    Why would you buy fake "likes", when you can give something of value for free to people who want to request it and be added to your list/network?

    How do you share what you know and engage with others who want (or need) to know what you know?

    ...and for those who want to do what you do or want you to do what you do for them, which social media channel, strategy or tactic will best help you find these people, and enable you to present the best possible business case to convince them to part with their cash to you?

    food for thought.
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  • Profile picture of the author vCr8
    Social media marketing, like any other type of marketing is a complete waste of time, money and effort if you're doing it wrong. Stop buying likes, fans and views... Show the value of your company/product with results not hype... Engage with your fans and provide them with reason to stay with you.
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  • Profile picture of the author yukon
    Banned
    Social media sites are great for people with cat photos.
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    Hi
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    • Profile picture of the author swriviera
      Originally Posted by yukon View Post

      Social media sites are great for people with cat photos.


      Are you making fun of cat-lovers???

      just havin' a bit of fun - but you cannot deny the power of images in today's world!!


      Have a great day (meow) !!

      Sandra Walsh

      photo from pixabay - all free public domain images - a great resource for photos
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  • Profile picture of the author PrestonSr
    hmmm that is true..but not completely true!!

    People are different and I can atestify to that
    A body oil brand was running a competition but you had to like their fanpage to participate in the competition...
    I finally ended buying their product
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  • Profile picture of the author adelaclark
    may be.... thinking on your mind i think it is useful.
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  • Profile picture of the author visimedia
    I think it's better to use social media for:
    1. next approach after they know you in your website
    2. to communicate with the prospects
    3. to show the prospects that you're real

    and not buying fans , etc...
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  • Profile picture of the author TownMarketing
    [DELETED]
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    • Profile picture of the author thriftgirl62
      The secret to good social media marketing: Make good products and offer good services. If you can't trick people into "Liking" your brand, maybe you can try to make them actually, you know, like your brand. How? Under-promise and over-deliver. Make products and offer services that are really, really good. That's not to say you should completely forsake social media marketing communication. Every once in a while if you have something interesting to say, then by all means use Twitter or Facebook to say it. But stop posting cute pictures of puppies to win cheap Likes.
      It doesn't take a Rocket Scientist to figure that out. Social Media did not become popular for marketers trying to make quick and easy money. The whole purpose behind Facebook is USERS connecting with each other for FUN and HAPPINESS.

      If you make sure PEOPLE are happy [like Facebook does], they will naturally spend more money because they HAVE more to spend. Happiness comes BEFORE money even though nobody teaches you that growing up. Money is NOT a Reason, It's the RESULT that comes from being HAPPY FIRST.

      I didn't just make that up. It comes straight from one of the Talks given at the World Business Forum in NYC [October 2011] World Business Forum New York 2013 | WOBI : World of Business Ideas
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  • Profile picture of the author torrao
    If you are buying fans then yew are doing wrong but if they are real than yew can achieve your goals easily.
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  • Profile picture of the author mohitjmehta
    "buying" fans never works only "gaining" them works
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  • Profile picture of the author Mkcoy
    Banned
    Rubbish!!!

    They are just trying to make it look like they know what they are talking about so that you think they do and signup/register/subscribe to their site.

    Originally Posted by mohitjmehta View Post

    "buying" fans never works only "gaining" them works
    Rubbish rubbish rubbish!!

    It completely depends what site you are wanting them for, what niche you are in, and whether you have something that attracts all types of people.

    Take Pinterest for example. DO NOT tell me that buying Pinterest followers, likes, repins is not helpful! I've been doing it since they went live and it's brought me hundreds/thousands of visitors.

    Would I have been able to "earn" those same followers/likes? Maybe but it would have taken me a very long time.

    So I cut a few corners. All you other mugs can carry on trying to "earn" followers but I'll still be buying them and earning back 100x my cost for them.
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  • Profile picture of the author HorseStall
    I think social media can be a complete time suck, or a great marketing IF used effectively. You need to know your audience, know their language, know where they are, and communicate information they want to hear in order to make social marketing work ;-)
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  • Profile picture of the author anwar001
    It works for some and doesn't work for some. The main thing you need to do is to build viral campaigns.
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  • Profile picture of the author NewParadigm
    I can see buying likes etc.. being ok to start, kinda like starting a line outside a club/bar when its only 1/3 full inside. People hate being the first. However it should be followed up with organic efforts for social legitimacy.
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  • Profile picture of the author JimDoyle
    People primarily use social media sites for fun, and if you can find a way to make buying from you entertaining, they'll be much more likely to purchase something. For example, offer a discount on your products to anyone who follows your page, but make the discount they get a mystery. Some followers might save only 5%, while others get a huge discount. People will encourage their friends to see what results they get, and you'll build up followers in no time.
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    • Profile picture of the author thriftgirl62
      Originally Posted by JimDoyle View Post

      People primarily use social media sites for fun, and if you can find a way to make buying from you entertaining, they'll be much more likely to purchase something. For example, offer a discount on your products to anyone who follows your page, but make the discount they get a mystery. Some followers might save only 5%, while others get a huge discount. People will encourage their friends to see what results they get, and you'll build up followers in no time.
      YEP! That's right. FUN is the KEY WORD when People and money are involved.
      Do something different like these guys did. Took them 20 years to finally go Viral online.

      http://www.ez-1.net/goats It takes a minute to load and get through the ad they put on videos now.
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      I retired in 2005 at 43 and now I give away websites like these for FREE [hosting excluded]

      When you make at least $100+ per month, we split the profit 80/20 and YOU get the 80% Until then, you keep 100% and I'll help you drive traffic, get backlinks and put the domain in your name too!
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  • Profile picture of the author kaytav
    Buying Likes and Fans wont always help. It might help for sometime, but in the long run, it will do more harm than good. It is important to use social media rightly so that you can get positive results out of it.
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  • Profile picture of the author jlcs
    Social media marketing hardly convert visitor to buyer.
    If you looking for exposure of your website, yes you can go for it.
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    Earn $1,037.69 in daily is NOT a big amount.
    I can show you how to do this.

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