Click fraud on Facebook?

by rossm
30 replies
Hi guys,

My facebook ad went live 12 hours ago and I have 355 clicks according to Facebook stats.

The ad re-directs to my squeeze/landing page which is hosted with getresponse.

My stats with getresponse say only an extra 3 unique visitors have been to the site. I spoke to getresponse on the phone and they confirmed only 3 unique visitors to my squeeze page in the last 12 hours. They also say their stats are in "real time" (getresponse)

Any ideas on this guys? Is there clickfraud activity on Facebook?

Ross
#click #facebook #fraud
  • Profile picture of the author sbucciarel
    Banned
    I don't know but I don't think I'm going to run more FB ads. Run them twice now. Very targeted campaigns. Facebook showed traffic being delivered but not one single conversion. The first day of the campaign, the traffic was around 400 and decreased to 1/3 of that every other day. Wasn't worth the money for me.
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  • Profile picture of the author aaaa33030
    Maybe the facebook users were using a proxy or the clicks were coming from fake facebook users
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  • Profile picture of the author IMPromocoder
    Personally I had very bad experience with facebook ads over and over again. Clearly fake users are clicking every ad they see ( profiles with thousands of like, not related to anything), now the only question is who hires those fakers, is it Facebook or someone else..
    But' it's a 100 Billion dollars question, so I doubt anyone could make a thorough investigation on this.
    p.s. for some (stupid) reason, I keep trying facebook ads again and again, just to curse it again and again.
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  • Profile picture of the author kingrich21470
    If i was you, i would get hold of CNN news and have then check this program out.

    It was funny when facebook when public, there public stock when down like a rock. If there faking there advertising cost, sound like there trying doing something in the company to prop up there advertising cost.

    Most of big companies pulled there advertising from facebook.

    So, someone should call them out on there fake advertising.
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  • Profile picture of the author Ashera
    I've tried 5 or 6 different Facebook ad campaigns, with all different types of ads from promoted posts to the regular old ads. I've never lost money on any of them, but the marginal profits are no longer worth the trouble.
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  • Profile picture of the author garyv
    How are you doing the re-direct? If I'm hearing your story right, then there's another middle man between facebook and getresponse.
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  • Profile picture of the author biggenius
    Facebook is good place for advertisement. If you think most are bots, please track your links.
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  • Profile picture of the author Elfen Lied
    Facebook didn't work for my niche...It must be working for other people's But I guess they're screaming loud now since they're losing $$$ to possible click fraud.

    Some dikh**d out there is sitting with a bunch of facebook bots and raging facebook I bet!
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  • Profile picture of the author nikomaster
    I too suspect there is something wrong with those clicks. I just ran a test with an ad, facebook reported 56 clicks..But the analytics code reported only 17. This is wrong, very wrong..It is strange too that when you run a CPC campaign clicks start to pop up from everywhere (seems facebook wants the money...On the other hand on CPM mode, it barely gets any click..
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  • Profile picture of the author kampret262
    Really..??

    does it really exist at Facebook ads..

    ohh..i Must be careful..
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  • Profile picture of the author Dlemon
    When I post an ad to get likes for my fan page I seem to get what looks like fake accounts liking my page...a lot of them come from the middle east and india...did you guys get the same results?
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    • Profile picture of the author Edwards WOrld
      I think you should email them or get in touch with the support & your tracking proof of clicks. Also let them know you have a team that are getting the same results.

      If no one speaks up many ppl will burn $ just like yourself if so.

      they are loaded with Money they can fix this issue.

      -EA
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  • Profile picture of the author ZeldaKing
    Reality is, FB is not the gold bastion of advertising it has set out to be. Yes, ads can be successful with research, but you must think long and hard whether it is profitable for you in the long run. Most of what you hear about how amazing it is is marketing hype, or from fan pages who already have a large following. It's a case of the haves and the have-nots. Don't ever use it as your sole means of reaching an audience.
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  • Profile picture of the author shahbaz94us
    those likes are definitely from bots, not real likes/visitors, i advertised 2/3 times but facebook disappointed me!
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  • Profile picture of the author Dan Grossman
    I've never had that issue, FB's numbers are where they should be compared to external tracking. It seems like your setup is likely incorrect -- for example, the destination URL of your link has a typo in it and doesn't bring people to the page you're tracking traffic to.



    I've only seen high bot activity on FB page "like" campaigns, not ads linking to external sites.
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    • Profile picture of the author lucidpsimc
      I've never experienced anything quite so high in my FB ads either.

      On a side note, if 80% of clicks are bots it realistically probably levels out over the cost we would be paying with our CTR 80% lower
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  • Profile picture of the author imadvantage
    We did a bit of research into this since our original blog post back in August about how Facebook advertising had become quite ineffective since their IPO.

    We wrote our own version of the traffic logging script that was used by Limited Run which checked for the missing JavaScript enabled in the browsers of visitors, however failed to yield the same result. All traffic did in fact have JavaScript enabled.

    That said, more studies have come out since then about Facebook's Ad fatigue problem, whereby (in our experience) an ad is only effective for quite a brief period of time only and then needs to be replaced with a fresh ad (or rotated amongst other ads) in order to maintain a high level of traffic. On average about 2 days worth of converting traffic (lead generation only, not sales) before the ad would just chew up the ad budget with clicks that don't do anything any more.

    The answers we've gotten back from Facebook say that they try to target the ad to the most interested demographic first (which is why there is a spike in the quality of traffic received)... but then must just start showing your ad to 3rd world countries that are just click-happy :/
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    • Profile picture of the author Dan Grossman
      Originally Posted by imadvantage View Post

      That said, more studies have come out since then about Facebook's Ad fatigue problem, whereby (in our experience) an ad is only effective for quite a brief period of time only and then needs to be replaced with a fresh ad (or rotated amongst other ads) in order to maintain a high level of traffic. On average about 2 days worth of converting traffic (lead generation only, not sales) before the ad would just chew up the ad budget with clicks that don't do anything any more.
      That's strange, unless your targeting is so specific you're hitting the same 100 people every day. I advertise products on Facebook and the conversion rate (sales, not leads) has been fairly consistent for the same ads over 6 month runs.
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      • Profile picture of the author imadvantage
        Originally Posted by Dan Grossman View Post

        That's strange, unless your targeting is so specific you're hitting the same 100 people every day. I advertise products on Facebook and the conversion rate (sales, not leads) has been fairly consistent for the same ads over 6 month runs.
        Hi Dan - the target demographic was for UK pensioners, so definitely a large enough market. What we found most interesting was that up until about a month post-IPO, we were running the same set of ads and consistently getting a steady stream of leads for our client. It just seemed odd to us that for no change on our part, that this would change so significantly and so suddenly...

        That's not to say we've given up on Facebook advertising, however it just means that we've had to review our approach to keep the ads effective.
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  • Profile picture of the author franktwin
    Hi,

    I ran a FB campaign two weeks ago and they charged me 35 cents a click (125 Clicks later) and I have to tell you that I was very disappointed in the results, I check my GA and the traffic did not even show from any FB ADS... Waste of Money if you ask me!
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    • Profile picture of the author Dan Grossman
      Originally Posted by franktwin View Post

      I ran a FB campaign two weeks ago and they charged me 35 cents a click (125 Clicks later) and I have to tell you that I was very disappointed in the results, I check my GA and the traffic did not even show from any FB ADS... Waste of Money if you ask me!
      Sounds like you didn't have your tracking set up right, or you were sending the traffic to the wrong place (typo in the URL would waste all those clicks!). 35 cents a click is uber-cheap. Most of my FB ads are in the $0.80-$1.50 a click range... that's as cheap as I can get anything targeted enough to convert.
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      • Profile picture of the author franktwin
        Originally Posted by Dan Grossman View Post

        Sounds like you didn't have your tracking set up right, or you were sending the traffic to the wrong place (typo in the URL would waste all those clicks!). 35 cents a click is uber-cheap. Most of my FB ads are in the $0.80-$1.50 a click range... that's as cheap as I can get anything targeted enough to convert.
        I had a promo coupon but you are right... it is in the range of .85 - 1.50 range..
        still a waste of money, I even tried the promoted post option setting my budget to 5 dollars a day... ran it out for two weeks.... very disappointing ... fan base did not even go up... I think it was click bots... willing to bet on it.
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  • Profile picture of the author GST
    there are a lot of angry facebook users that create posts telling users to click on all their facebook ads and ignore the website. Their thought behind this is... Facebook are taking advantage of our personal data, so we will screw with their advertisers
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  • Profile picture of the author winsoar
    I would also suggest you check your targeting. I've had success with Facebook ads above any beyond any of the other networks. Their traffic is genuine, as the traffic has consistently resulted in sales - and some very good customers too.
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  • Profile picture of the author powerfullvn
    my face box about 3 month but no body like, event i have like to them. Could you tell me more hơ to make more like to you. NEW and HOT news?
    the shock picture? or funny picture is the way the good?
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  • Profile picture of the author eternalsongbird
    I'll never give ad in Facebook. I have had my lessons. They all are fraud.
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  • Profile picture of the author YasirYar
    Facebook is highly saturated these days, so the clicks you might be getting are not in fact genuine or must be a case of click fraud as you put it. If I were you, you should check on other ad networks for a change.
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  • Profile picture of the author Martin Quinlan
    Why dont you use tracking with google analytics its free and easy then you would know the answer
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