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This guy left Youtube, should you follow him?

by Martin Lee Jr
24 replies
It's often said as Video Marketers that we should never let YouTube dominate and have complete control over our business. This person clearly drives this point home.

If you are still asleep and still using YT as your only platform to market your business - watch this video.

Is it Goodbye to YouTube?
#follow #guy #left #youtube
  • Profile picture of the author nicholasb
    it's a good point to never just rely on one source of traffic for your business.
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  • Profile picture of the author James Hessler
    Good post, and interesting video. He's right, don't rely on one source of traffic. In my niche I've seen some great websites and they still host their videos on YouTube. I reckon that it takes away a bit of authority to do so.

    Yes YouTube is monolithicly huge, but for me, hosting my own videos, playing through my own player is ( for me), the way to go.

    Again, goid post. Thanks for the share

    James
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  • Profile picture of the author Marhelper
    Google owns and advertises Youtube ... should be ok for a while.
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  • Profile picture of the author talfighel
    I know of some people who relied on YouTube to build their business online. It has worked for them for years while they sat back and did not know what's coming their way.

    Then one day, YouTube shut the doors on them and their 100's of videos. Their income went down the hill and their traffic stopped.

    You can never rely on any ONE single strategy to bring you traffic for life. It's kind of like putting all your eggs into one basket and then that basket falls down and all your eggs break.

    Same thing with SEO. People work their tail off thinking that this is the best way to go but what happens if Google slaps you one day and your site is no where to be seeing? Then what are you going to do?

    You need to have multiple places bringing you daily traffic.
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    • Profile picture of the author Marhelper
      Agreed. Although Youtube is ONE way to go it is not the ONLY way to do it. Always spread out.


      Originally Posted by talfighel View Post

      I know of some people who relied on YouTube to build their business online. It has worked for them for years while they sat back and did not know what's coming their way.

      Then one day, YouTube shut the doors on them and their 100's of videos. Their income went down the hill and their traffic stopped.

      You can never rely on any ONE single strategy to bring you traffic for life. It's kind of like putting all your eggs into one basket and then that basket falls down and all your eggs break.

      Same thing with SEO. People work their tail off thinking that this is the best way to go but what happens if Google slaps you one day and your site is no where to be seeing? Then what are you going to do?





      You need to have multiple places bringing you daily traffic.
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  • Profile picture of the author ayushsocial
    Wow! This is really a nice video....
    Never depend on single source of traffic... use multiple source otherwise everything will washed away
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    • Profile picture of the author Paul Myers
      That has got to be one of the best responses to this sort of situation I have ever seen.

      Pointed out a real problem, and acknowledged the thinking of both sides of the issue. Instead of making one side the villain, he suggested concrete ways to adapt that will give you better results than before.

      And the whole "Never depend on just one channel" warning is something I don't think can be stressed enough.

      Great stuff.


      Paul
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  • Profile picture of the author petemcal
    Nice video, a fairly balanced argument and it's clearly been thought through well.

    However to all the people saying "never depend on one source of traffic" it's not as easy as that when it comes to video marketing! Don't get me wrong I totally agree with you, diversifying your traffic sources is essential if you want to thrive in the long term. But in this specific case it's similar to saying "just don't sell on eBay, use your own ecommerce store". The advantage YouTube gives us (just like Google) is a captive and loyal flow of users. That is why the author/presenter of this video claims he'll still be using YouTube (but as a profit centre). Vimeo could never plug the hole that youtube would leave.

    Using Vimeo PRO secures your embeds across the web and allows you to be content in what you show to people. But unlike youtube it does little to actually GENERATE interest, demand and leads.

    Just my 2 cents.
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  • Profile picture of the author mr2monster
    Classic case of all your eggs in one basket... You should be SYNDICATING your content to youtube, not RELYING on youtube as a platform for your business.
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  • Profile picture of the author gjohansson1
    Thousands of YouTube Partners alone make 6 figures per year in advertising and sponsorship, and although I don't condone relying on one source of traffic or income I still have the feeling it's pretty solid.

    I love YouTube but I also use it to build my own blog and email list which I back up daily. I trust YouTube more than HostGator or any email marketing service.
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  • Profile picture of the author moneymakerway
    It's always smart decision to promote your
    online business on different places (sites).
    I completely agree with you that YT shouldn't
    be your only promotion channel.

    But on the other hand I don't support leaving
    YT, because it is a big traffic source.
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  • Profile picture of the author Kurt
    It's always good to have a Plan B (and C and D).

    However, Youtube gives opportunities to make money and increase reach and exposure you can't find anywhere else.
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  • Profile picture of the author jipolis7
    Yes, this is damn right. No one should rely on a one way traffic for always.
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  • Profile picture of the author cesarsan
    Relying on Google for anything is a very bad idea.

    Just use them as the tool they are but never rely on them exclusively.

    In their tug of war with stupid spammers a lot of innocent folks get the shaft.
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  • Profile picture of the author NewParadigm
    I get the hosting part, but you still have to have videos on youtube to get youtube search traffic and would still be vulnerable to their policy. Isn't the benefit of youtube their search traffic?
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  • Profile picture of the author GoodnightSweetRatRace
    Stopped reading when he said "We upload 60,000 billion videos every millisecond"
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  • Profile picture of the author Steven Washer
    It's been about a year since this happened and I just wanted to give a quick update. I did not "leave" YouTube. But I did open a Vimeo Pro account and usually keep a copy of that week's video there just in case someone tries to take the YouTube version down.

    As some have pointed out here, YouTube is too big to ignore, if only for discovery purposes. However, it will become less necessary to use it over time for business unless your business model relies on frequent turnover. In that case, you're bound to YouTube, which presents its own set of challenges.
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  • Profile picture of the author Lightlysalted
    Having a clear channel management policy is critical. In any business you cannot afford to put all your eggs in one basket.
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  • Profile picture of the author awledd
    Youtube is great for traffic but they will not listen to you if you cross the lines accidentaly or if someone does that to you. using multiple sources of traffic is advisable.
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  • Profile picture of the author Samuel Adams
    What's scary is how easy it would be for a bad guy to sabotage your Youtube videos with fake views. And, Youtube doesn't seem to really care if you're being sabotaged or not.
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  • Profile picture of the author JosephC
    [DELETED]
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    • Profile picture of the author bkksam
      Originally Posted by joecason View Post

      I think youtube is over rated. Paid traffic to affiliate offers and squeeze pages is the way to go!
      Good opinion.
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    • Profile picture of the author Jeffery Moss
      Originally Posted by joecason View Post

      I think youtube is over rated. Paid traffic to affiliate offers and squeeze pages is the way to go!
      Internet marketers get all worked up when someone suggests Youtube isn't really all that. Really though, Youtube plays just a small part of the social media mix in any smart internet marketing plan, it's not everything.
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