If you were Mark Zuckerberg & you were to launch FB tomorrow - how would you promote it?

by Zakhar 28 replies
Title above says it all, let's see the type of answers we get floating in - should help some of us.

Thanks in advance to contributions made.
#social media #launch #mark #promote #tomorrow #zuckerberg
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  • Profile picture of the author Devin X
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    If you were Zakhar and you were launching a website soon, how would you do it?
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    • Profile picture of the author Enfusia
      I'd promote it on Face book.

      Patrick
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    • Profile picture of the author Zakhar
      Originally Posted by TheRealDudeman View Post

      If you were Zakhar and you were launching a website soon, how would you do it?
      Plan each and every hour of my day for the next 6 months after launch.

      Once developed, I would hit big tech sites such as mashable, tech crunch etc to get myself published

      obviously make all friends/family aware - set them a target. "you must get 10 users every week" tell your friends to tell their friends etc.

      talk to university lecturers and tell them to give me 10minutes before their lecture so I can talk to their students about something exciting

      Social sites that have higher percentage to send traffic outwards such as Pinterest and Tumblr to be used, yes I'd do a little Twitter and Facebook but I wouldn't bother longer than 15minutes a day don't forget YouTube probably the most important platform to sell yourself.

      I could probably type another 50 but I'll let this thread continue first =)
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  • Profile picture of the author franktwin
    He kind of did it the best way.... by telling his friends... But if I had it my way I would do a funny parody video, something that would get tons of views and at the end say "sponsored BY"... BOOM... tons of visitors...

    Cheers,
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  • Profile picture of the author laurencewins
    I'd promote it on Face book.
    Hey Patrick...you beat me to that answer. LOL.

    If FB did not yet exist, there are still loads of other social media sites and forums and places you could advertise so it's still possible for things to go viral. Lucky for Zuckerberg that he was in the right frame of mind at the right time and ,Voila! billionaires galore!
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    • Profile picture of the author livitweb
      Well, if you were Mark Zuckerberg and you would like to get hits to your website, social media promotion and video marketing would be great avenues. You could promote it via the social sites that were popular then. Like, Friendster, for example, and others. Word of mouth is not a bad thing too. You can start by enticing your friends and family to check out your website and ask them to invite the ones that they know to do the same thing.
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      • Profile picture of the author just10bucks
        I'd probably try to promote my site on college and university websites and the campus newspaper.

        I'd also promote to military folks ... they seem to move around and often know other active duty folks in different locations

        James

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  • Profile picture of the author FreshAndThemes
    hhmmm probably using the same methods he used... quirky ideas like hot or not and going for those who are constantly online... STUDENTS
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  • Profile picture of the author kmanbloquet
    Buy a ton of ads on Google Adwords and just blast my local community through ads.
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    • Profile picture of the author Zakhar
      Originally Posted by kmanbloquet View Post

      Buy a ton of ads on Google Adwords and just blast my local community through ads.
      I like the blasting of community part aka classified ads online & this can be done offline through leaflets - decent idea mate.
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  • Profile picture of the author Night Owl2
    Invest a lot into PPC
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  • Profile picture of the author Dwayne K
    Articles and Press Releases.
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  • Profile picture of the author jayapc87
    start it in a university first exactly how he did
    copycat marketing
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    • Profile picture of the author Zakhar
      Originally Posted by jayapc87 View Post

      start it in a university first exactly how he did
      copycat marketing
      Yes, can't exactly start in university if you're not attending however definitely do lectures within colleges/universities - a good idea indeed.

      Originally Posted by Dwayne K View Post

      Articles and Press Releases.
      Yes, for sure!

      Originally Posted by Night Owl2 View Post

      Invest a lot into PPC
      Depends if the start-up has such budgets but I guess you should definitely put some funds aside to see the conversion rate of the users that actually join rather than just land & leave.
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      • Profile picture of the author RedShifted
        Originally Posted by Zakhar View Post

        Yes, can't exactly start in university if you're not attending
        This is somewhat true. I attended 2 universities and both of them I still sneak into from time to time. Some times to use their free printers (to print flyers/ebook/etc) other times to use their gym. I only know of one uni in my state that has impenetrable security. But many of them can't control students walking in and out due to how the campus's are designed. Many students have to get from housing to class everyday and due to the amount of students coming on/off campus every couple of hours security can't check ids. They will stand around looking for trouble, but thats all they can really do. And I've seen tons of people come in just to spam the lots who don't belong there. They will walk in with a backpack on a windy day, lay a few stacks of flyers on the ground, and walk right off the campus. Then the wind blows them all over the campus lol. Many campus's have students who get paid just to pick up flyers all day long thats how bad it is.

        Also, unis typically have an option where you can apply for a class, not pay a dime, and it won't go towards any type of degree, but you'll still be allowed to attend classes. Whether you want to learn about something or just spam the campus every week is up to you. :p
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        • Profile picture of the author bravoo
          If I have a lot of money:
          1. I will advertise on 150 top news portal sites from 150 countries for at least 1 month, no need more other seo techniques
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          • Profile picture of the author Zakhar
            Originally Posted by bravoo View Post

            If I have a lot of money:
            1. I will advertise on 150 top news portal sites from 150 countries for at least 1 month, no need more other seo techniques
            Might as well do a TV ad if you would go about doing this.

            If your concept is strong enough these "top news" sites will follow you either way =)
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  • Profile picture of the author YasirYar
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  • Profile picture of the author Young Financier
    Considering that Facebook is the most successful social networking site ever and made Zuckerberg a billionaire, I wouldn't do anything differently.
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    • Profile picture of the author Zakhar
      Originally Posted by Sean T Alexandre View Post

      Considering that Facebook is the most successful social networking site ever and made Zuckerberg a billionaire, I wouldn't do anything differently.
      He had much to none competition at his time, the question is if it were launched tomorrow by yourself how would you go about promoting it out.

      Keep in mind there are dozens upon dozens of social networks that are trying to make its way but when Facebook came around it was "something new" that's why everyone jumped at it.
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  • Profile picture of the author Justin Says
    If I were Mark Zuckerberg I'd have an entirely different perception of how things work in the world. It's really impossible to say what I'd do to promote it because of the sheer difference in our mindsets.
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    • Profile picture of the author Zakhar
      Originally Posted by Justin Lewis View Post

      If I were Mark Zuckerberg I'd have an entirely different perception of how things work in the world. It's really impossible to say what I'd do to promote it because of the sheer difference in our mindsets.
      True, that's why the thread title is "if you were" so basically be yourself and put yourself in his position what would you do with such a venture.

      Some very decent information so far, for all of us to learn from =) thanks for everyones input so far.
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      • Profile picture of the author Zakhar
        -
        Bump
        -

        Let's see some fresh faces with fresh suggestions, all the knowledge will be published for fellow warrior members to test/learn from.

        I believe a social networking website launched in these days would require a big budget in terms of paid advertising - yes they're various different free traffic methods which can be automated such as obtaining through Pinterest, Tumblr, SEO, writing up blogs, forum posting which all can be automated but with that said targeted traffic through Google adsense or FB CPC would do someone well obviously you'd put a budget on the side to test every single different strategy to see what converts best for you.

        Keep the suggestions coming guys!
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  • Profile picture of the author Tibi Selejan
    I wouldn't bother much on promoting it .
    When Zuckerberg first started FB , he just told a couple of people from his college campus about it , they started using it, saw the potential and reccomended it to others.
    What i've learned from this is that if you offer a good product with potential, it's enough to tell a few people about it and than just wait and see what happens. If the initial response is weak , it means that your product is not good enough and needs improving.
    It's not worth investing huge amounts of money into a product you haven't tested on a smaller target group to begin with.
    My best websites/products/pages started out that way.
    So bottom line is : have patience , test test test / improve improve improve and it shall happen.
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    • Profile picture of the author Zakhar
      Originally Posted by Tibi Selejan View Post

      I wouldn't bother much on promoting it .
      When Zuckerberg first started FB , he just told a couple of people from his college campus about it , they started using it, saw the potential and reccomended it to others.
      What i've learned from this is that if you offer a good product with potential, it's enough to tell a few people about it and than just wait and see what happens. If the initial response is weak , it means that your product is not good enough and needs improving.
      It's not worth investing huge amounts of money into a product you haven't tested on a smaller target group to begin with.
      My best websites/products/pages started out that way.
      So bottom line is : have patience , test test test / improve improve improve and it shall happen.
      This is a great answer I can totally relate to this, past experiences with me rushing certain ventures fast so I can launch then find myself continuously marketing seeing minimal results was all due to the website, no loop for people to be forced to invite friends/family.

      Now, its pure planning continuously testing & improving.
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  • Profile picture of the author sb4forum
    I will promote it...
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  • Profile picture of the author Aaron Doud
    Market a Facebook clone?

    Easy. Every successful social network has started with a similar pattern.

    1. Start network in school that you or your friends are in.
    2. Focus on female users get them to join.
    3. Spread to nearby schools.
    4. Around this time someone at these school should start sharing hot chick pictures from your site on Vesti(IGN), 4chan, and etc. These are the people who will start the viral. Remember make it so only those who have an accound can view the rest of the pictures.

    I had accounts on myspace and facebook for years originally just to see the pictures. I didn't actually use either personally till they went mainstream. But that doesn't matter. If they are logging in they are an "active" user.

    See how this works?
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