Facebook Ads - best practices
I am running my first Facebook Ad campaign (yaaaay). I'm going down the CPM route instead of CPC. The suggested bids for my campaigns are $0.03-$0.035.
So I have 2 questions really:
1) How do you know where to pitch it? Am I going to incur the Wrath of Zuckerberg if I pitch at the lower end of the suggested bids i.e. $0.03?
2) How narrow do you target the audience? My campaigns are targeting < 30,000 profiles based on my search criteria. Is there a sweet spot to aim for?
Come on Facebook dons. Show me some love
Thanks,
Sanj - Facebook Jedi warrior (still learning the ropes)
Founder
webdev.com
spamburner.com
"Because in the end, you won't remember the time spent working in the office, or mowing the lawn. Climb that damn mountain."
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