by Mrnace
35 replies
Google owns the #1 and #2 search engines, Google Search and Youtube. so, why not use Google+ as the main social media to engage with you customers/clients/community, its bound to increase your sites visibility and create more traffic more than other social sites.

Of course, the other sites are important, twitter probably being the second best in my opinion, because its sim ply the most accessible of all the social sites and easier to manage compared to facebook or pinterest and so on.
#google #google+ #key
  • Profile picture of the author webcosmo
    Because everyone uses Facebook so you can reach more people, plus it`s more user friendly than G+ .
    And i feel that G+ is more business orientated.
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  • Profile picture of the author Mrnace
    G+ is a relatively new service compared to twitter and facebook. But when people actively search for a service or product they are more likely to use google to do so rather than twitter or facebook.

    When I use twitter or facebook personally, I am looking at pictures of my friends and family and reading fun updates, I am not really in a 'customer' mind frame when I am on them.

    I'd use facebook to build a community around my brand if I had one rather than sell and place ads on it.
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  • Profile picture of the author overtonis
    Originally Posted by Mrnace View Post

    Google owns the #1 and #2 search engines, Google Search and Youtube. so, why not use Google+ as the main social media to engage with you customers/clients/community, its bound to increase your sites visibility and create more traffic more than other social sites.

    Of course, the other sites are important, twitter probably being the second best in my opinion, because its sim ply the most accessible of all the social sites and easier to manage compared to facebook or pinterest and so on.
    I am not certain Google + will survive. Its Google second attempt as social media and I just don't see enough value in it to move people away from Facebook. Tumblr is even out pacing Google + right now. We will keep our toes in water but we are not throwing our resources at it.
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    • Profile picture of the author deebee23
      Originally Posted by Art of Marketing View Post

      Hey overtonis, I have to agree there is something missing from G plus.
      I was watching a Gplus mastermind site from a popular marketer and every other post is a spam warning.

      I search alot.
      I remember I used to see a squidoo lens on page one quite often but now I see GPlus contributor image alot more.

      One thing I dislike about both FB and Google is that they want to have us all butt naked online and everything connected to everything...I have no interest in that...limits you in my opinion. Also recently there was one hack in FB and people were not able to log in other places

      Most of us are online for business purposes....Mark Zuckerburg does not have his tail out in the open exposing every facet of his business 24/7 so why should we?

      -Art
      Good point
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  • Profile picture of the author Dylan Young
    google should just buy Tumblr, im still on the fence about google +. Im rarely on it, then again, im rarely on FB. Twitter for me!
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  • Profile picture of the author jtoelle
    Never used Google + other than to assign a domain to my profile.
    You could assume eventually Google will use Google+ as a social indicator for rankings...
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  • Profile picture of the author bradstern
    The thing I love about Google+ is that it allows me to connect to specific people of the same interests and industry through their communities.

    It helps me build my connections.
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  • Profile picture of the author MarketingMonk
    it is because everyone is on facebook or twitter. Sure, G+ is good but you should utilize your resources wisely. Facebook and twitter is the best social media site for now.
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  • Profile picture of the author Online Guru
    G+ ?? I just use it when I need to rank something :p
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  • Profile picture of the author banwork
    Originally Posted by Mrnace View Post

    Google owns the #1 and #2 search engines, Google Search and Youtube. so, why not use Google+ as the main social media to engage with you customers/clients/community, its bound to increase your sites visibility and create more traffic more than other social sites.

    Of course, the other sites are important, twitter probably being the second best in my opinion, because its sim ply the most accessible of all the social sites and easier to manage compared to facebook or pinterest and so on.
    You are correct and even though there is not a lot of engagement on Google+ compared to some of the other social networks, if you make YouTube videos, sharing them via Google+ works great for getting you higher in search results. The new videos I shared straight to my personal and business Google+ page shot to the top of the search results. Give it a try if you have not already!
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  • im nit a big fan of google plus and I do not personally know anybody who uses it nearly every body I know has a Facebook and most have twitter that is where I believe my resources are well spent
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  • Profile picture of the author Paleochora
    FB has the lead of course.

    Twitter is just nonsense to me.... I can get 50 quick clicks but that is all they are..clicks.

    The ace card for Google is Hangouts and Hangouts on air. This will be the making of G+ over time IMO.

    Personally, I look back with an ever-growing nostalgia to pre-social network days. I actually dislike them all.
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    • Profile picture of the author Aussie_Al
      I have a Google + account but to be honest I never use it - kind of clueless on where to start

      Any tips?
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  • Profile picture of the author adelaclark
    May be google+ is very useful to social media i think personally yes google plus is most important to attract people and more.
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  • Profile picture of the author MrVen
    I don't think Google will give up G+

    They have well integrated Google+ into their products say, SERP's, YouTube, Play Store, Gmail etc.

    Bet me in next 2 Years it will beat facebook !

    Thanks.
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  • Profile picture of the author KevinChapman
    I actually really like G+, it has a more business feel to it compared to facebook. It's easier to find people with the same interests.
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    • Profile picture of the author deebee23
      Originally Posted by KevinChapman View Post

      I actually really like G+, it has a more business feel to it compared to facebook. It's easier to find people with the same interests.
      So you are okay with being around potential competitors all the time.
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    • Profile picture of the author Aaron Doud
      Originally Posted by KevinChapman View Post

      I actually really like G+, it has a more business feel to it compared to facebook. It's easier to find people with the same interests.
      And you just summed up why G+ will never take over from Facebook. People don't want it to feel like business. That isn't why they are on Social Media.

      Personally I wouldn't waste time on G+ minus the basics and really only those for SEO reasons.

      Loads of people have G+ since google kind of forces you to. But very very few use it as a social network and I suspect many of those who do think of it as a business.

      I want to be where my customers are not where my competition hangs out.
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      • Profile picture of the author bluecoyotemedia
        Originally Posted by Aaron Doud View Post

        And you just summed up why G+ will never take over from Facebook. People don't want it to feel like business. That isn't why they are on Social Media.

        Personally I wouldn't waste time on G+ minus the basics and really only those for SEO reasons.

        Loads of people have G+ since google kind of forces you to. But very very few use it as a social network and I suspect many of those who do think of it as a business.

        I want to be where my customers are not where my competition hangs out.
        Aaron

        I would agree with most of what you say.. I wonder comparatively how much of facebook is actually real?

        let me clarify a few points and I welcome your opinion because you love corvettes as I do so you have good taste


        I wonder how much %% wise are facebooks accounts actually real as opposed to spam and accounts created for seo purposes. I myself have over 100 facebook accounts.. and I am a dabbler.

        also accounts created by underage but lie to get access.

        I wonder what %% Facebook users that are out of the U.S.

        I would speculate that Social media in general like facebook puts people ina different state of mind so sales conversions are alot more difficult compared to people searching for google for something

        this has been from my business associates that have been trying to crack the facebook as a normal marketer

        NOT someone selling facebook software

        yes.. I know there are people making tons and tons of money on facebook.

        my point is that Google plus is growing and even though they may never be a large as facebook I think google plus have an average better quality of prospect.

        love the google hangouts

        Eddie
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        • Profile picture of the author ProsperousCoach
          I tend to disagree with most postings here. I've used google+ to find groups that are related to my narrow niche and have been quite pleased with the results.

          There are groups with good topic-focused content that I regularly visit and like others have mentioned, when I add my blog posts they seem to go right to the top of the search results.
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        • Profile picture of the author Aaron Doud
          Originally Posted by bluecoyotemedia View Post

          Aaron

          I would agree with most of what you say.. I wonder comparatively how much of facebook is actually real?

          let me clarify a few points and I welcome your opinion because you love corvettes as I do so you have good taste


          I wonder how much %% wise are facebooks accounts actually real as opposed to spam and accounts created for seo purposes. I myself have over 100 facebook accounts.. and I am a dabbler.

          also accounts created by underage but lie to get access.

          I wonder what %% Facebook users that are out of the U.S.

          I would speculate that Social media in general like facebook puts people ina different state of mind so sales conversions are alot more difficult compared to people searching for google for something

          this has been from my business associates that have been trying to crack the facebook as a normal marketer

          NOT someone selling facebook software

          yes.. I know there are people making tons and tons of money on facebook.

          my point is that Google plus is growing and even though they may never be a large as facebook I think google plus have an average better quality of prospect.

          love the google hangouts

          Eddie
          Eddie I honestly think 25% to 50% of Facebook's monthly active accounts are "fake" secondary accounts of soem kind. Though I think the majority are not for marketing but for games and such. I'm not sure I know anyone who has not at some point used 2 or more accounts in a month. I did it in the past but don't anymore as I use my personal account to run any pages I need to.

          My problem with G+ is that by it's nature it is more of a lie than Facebook. It weeds out fakes better but the problem is the average G+ user isn't using G+. They are using Google in some way but being counted due to how Google shows active users.

          G+ is a relative wasteland but of course it is a wasteland in the same sense Dubai is. So there are still loads of people there. Just not the number Google says and not anywhere near the numbers that Facebook has.

          As for the idea that G+ will be better for conversions. I see it to a point. Especially in certain niches. I would expect the Make Money niche to be strong given all the marketers there. Same as how that niche sells here.

          So for many people G+ makes sense. G+ is many ways does seem to be (based on second hand knowledge) more of a pure marketing place vs. a social marketing place. So I would expect higher conversions.

          But Facebook is the bigger pond with more fish. For that reason I see G+ as more of a place to promote high performing offers. But if they perform well and you get potential customers in your circles isn't it likely they also like your Facebook page? So how many extra sales will you get if your G+ list is smaller (which it should be) and there is significant overlap?

          And in the long run I personally don't see G+ growing. Hell the only reason they really need G+ is for the social data that Facebook blocks them from having. But sooner or later Facebook is going to need the cash and when that happens and Google gets the data they will stop pimping G+ and IMO within 3 years following that date G+ will be gone or at least put into limbo.

          G+ isn't a good social network because it wasn't designed to be a good social network. It was designed to capture the social data. But Google didn't understand that the network and the users came first before you get the data.

          As for hangouts I have not personally used them (I know seriously how can that be true right?) but from what I have seen they are amazing. But if Facebook were to make a similar product (we all know they have to be working on it) the user base difference will make the Facebook version win (unless it sucks, I don't have faith it won't suck).

          G+ can't win simply because G+ wasn't designed to win. It was (poorly) designed to capture social data IMO. And I think perhaps to scare Facebook into doing what Google wants and that is link up Facebook to Google accounts and share the data. Just think how amazing Google could make search (their bread and butter thanks to adwords) with that kind of personalized data. And in the end much of what Google does (android anyone?) is to keep their dominance in search.

          Google's moves must always be viewed through the veil of search. They beta a lot of products and can a lot of them when they can get away with it once they can't be made to help search. For example here are currently active products that are free (free means more users) and how they relate to search.

          Gmail: I'm sure you have noticed the ads seem to tie in a little too well to the emails. All that email data is massive. Plus they get not only info on gmail users but anyone who sends to gmail users. Personally I love gmail but accept that there is no real privacy there.

          Docs: Look at gmail and what I said.

          Calendar: Holy crap more personal data

          Android: We couldn't trust Apple to keep google search so let's try to undercut them by giving our iOS Clone away free. Oh yeah more personal data. Mobile rocks and we totally don't warn when programs want access to you personal files. Who do you think we are? Apple?

          Youtube: Number 2 search in the world. Video compared to total time spent on the net was increasing when they bought it. So yeah data again.

          And this keeps going on and on. And when the product doesn't work to help search they kill it. Google Reader anyone?

          And damn that turned into a long and kind of rambling post lol
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  • Profile picture of the author clarkfaint
    Google+ is very low on foot traffic on the moment. As previously mentioned though, it is going to be very helpful as far as getting rankings and being seen in the SERPS as an authority in your niche. Use it as a central hub to link out to all your material on other sites. Then if/when it does become more viable you're already there.
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  • Profile picture of the author RedRhode
    I don't enjoy Google+ as a user, but if you were to spend a lot of time building a big network in a niche, it would help your searchability (to those that you have connected to.)

    For example, if I had a parenting e-Book and I connected to a giant network of mom bloggers, when those bloggers search Google for parenting books, there's a good chance that my book would come up first as I'm in their network.

    As far as I can see, Google+'s biggest asset is that it affects search results (as long as personalized results are on, which they are by default.) Google Hangouts is already being done better by other sites that concentrate only on that without trying to also be Facebook at the same time.
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  • Profile picture of the author MarvyDery
    if Google owns G+, then surely they will one day make it a requirement to rank your sites and youtube videos. If you use android, Chrome, Youtube and Google search engine, then start learning how to use G+ too because I have a funny feeling in me that in the near future, they will force G+ on all google users
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    • Profile picture of the author RedRhode
      Originally Posted by MarvyDery View Post

      I have a funny feeling in me that in the near future, they will force G+ on all google users
      Seems like they already do. I set up a Gmail account for my mom a few months ago. I go back to clean up her inbox and it's 40 Google+ emails. Very annoying.
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    • Profile picture of the author Jason_V
      Originally Posted by MarvyDery View Post

      if Google owns G+, then surely they will one day make it a requirement to rank your sites and youtube videos. If you use android, Chrome, Youtube and Google search engine, then start learning how to use G+ too because I have a funny feeling in me that in the near future, they will force G+ on all google users
      I'm sure Yahoo and especially Microsoft would love this. A few calls to the DOJ, Sergey Brin and Larry Page are standing before a congressional hearing.

      I don't think Microsoft will forget nor forgive that having to combat the DOJ was exactly the diversion Google needed to fly in under the radar and start snatching business away from Microsoft.
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    • Profile picture of the author Mary Spencer
      Originally Posted by MarvyDery View Post

      if Google owns G+, then surely they will one day make it a requirement to rank your sites and youtube videos. If you use android, Chrome, Youtube and Google search engine, then start learning how to use G+ too because I have a funny feeling in me that in the near future, they will force G+ on all google users
      I can't agree more with you!
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  • Profile picture of the author infoway
    Originally Posted by Mrnace View Post

    Google owns the #1 and #2 search engines, Google Search and Youtube. so, why not use Google+ as the main social media to engage with you customers/clients/community, its bound to increase your sites visibility and create more traffic more than other social sites.

    Of course, the other sites are important, twitter probably being the second best in my opinion, because its sim ply the most accessible of all the social sites and easier to manage compared to facebook or pinterest and so on.
    I too agree with the comments. Google+ is a great platform to socialize and also for quick indexing. and with the daily up gradation of Google+ , it is becoming nowadays more popular and having a huge advantage of rising high in Google SERP rankings.
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  • Profile picture of the author webcosmo
    I have to disagree ... although G+ is more like a business oriented network, it`s not that populated and active like Facebook. So, i`m not sure how much longer G+ will survive.
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  • Profile picture of the author dee4d
    You are right on point. Use google plus and it's keyword tools, and you will get good results. But compare your results with other tools to get the true picture of your KWR, if google doesn't depict the true picture of the competition.
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  • Profile picture of the author mikelmraz
    Can't say I have tried. But Facebook in terms of user engagement is very strong.
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  • Profile picture of the author internpete
    Google+ seems to have a lot of potential. It is a little hard to get used to, but once you start finding communities focused on specific topics, or build a good following, it can be very useful. It is certainly something that cannot be ignored, and can't hurt your marketing.
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