Driving Application Installations through FB Ads - Help Wanted
Been doing FB ads for a few months to promote our FB game. CPC's vary wildly depending on territories, time of day, and quality of ad.
Recently seen a huge rise in the ad price and wanted some help to reduce costs across the board.
Demographic of gamers is about 20-50 year olds, English speakers, and lovers of strategy games.
How you guys approach this? What can I do to reduce CPC? etc
Many thanks!