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What Really Happens When You "Like" Something?

by nicolasmd2112
11 replies
What really happens when you "Like" something either on or off Facebook. Getting likes is still highly desired by many businesses and marketers, but is it still relevant? What happens to a page after you like it?
#facebook
  • Profile picture of the author brutecky
    There is a chance that the pages posts will show in your news feed.
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    • Profile picture of the author Isaiah Coe
      Originally Posted by brutecky View Post

      There is a chance that the pages posts will show in your news feed.
      Exactly what he said and fanpage likes help you get ranked for your name keyword in the search box.
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  • Profile picture of the author kenzo22
    Exactly, your post will be visible for users who liked your page, and all friends of the person who likes your page will see that he/she did this, so they will check it out and maybe like it either, etc. Everything comes to bigger potential income
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    • Profile picture of the author PBMax
      Not to mention that Google (I believe heavily) figures likes/shares/followers into their super secret algorithm.
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    • Profile picture of the author brutecky
      Originally Posted by PBMax View Post

      Not to mention that Google (I believe heavily) figures likes/shares/followers into their super secret algorithm.
      Im 120% sure this is wrong. Google does not rank search results by 'likes' Facebook and Google are competitors its silly to think that Google would rank well liked pages above other possible results, thus driving more traffic to Facebook, there competitor.

      Originally Posted by kenzo22 View Post

      Exactly, your post will be visible for users who liked your page, and all friends of the person who likes your page will see that he/she did this, so they will check it out and maybe like it either, etc. Everything comes to bigger potential income
      This is 50% wrong. First you used the word 'WILL' in 'your post will be visible for users who liked your page' .. thats not true .. the WILL part, what is true is the the word MAY which is what I used .. your posts 'may' be visible to people who liked your page, its may and not will because of edge rank.

      Also this is further wrong 'and all friends of the person who likes your page will see that he/she did this' .. this also is no longer true. Whats not true is the ALL part. Some friends will see this, but not ALL it depends again on edge rank, as there is edge rank between friends. A friend I have not interacted with for weeks will not see my likes since Facebook figures were not that interested in each other since we dont interact.
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      • Profile picture of the author PBMax
        Originally Posted by brutecky View Post

        Im 120% sure this is wrong. Google does not rank search results by 'likes' Facebook and Google are competitors its silly to think that Google would rank well liked pages above other possible results, thus driving more traffic to Facebook, there competitor.
        Pardon me if my results they tell me one thing, and some random WF dude tells me another. Why, on God's green earth, did Google buy Twitter's data AND try 3 times to buy Facebook's before they started their own social media site...heard of Google+?

        >>And who cares about Google anyway when you get DIRECT social traffic? What's the purpose of a middleman at that point?<<

        But if you must chase after position #1 with ancient keyword techniques, I feel for your clients if you don't update your strategies when Google does theirs.

        EDIT. Here's a rundown...

        1. Someone follows/likes your social profile attached to your website OR they like/share your website directly.
        2. Their friends see this, and that opens up the opportunity for them to also like/share/follow.
        3. The more people who like/share/follow, the more others join in, and the chances of someone visiting your website increases with every new like/share/follow.
        4. The more traffic your site gets, the more relevant it becomes for the content and meta data that Google can read. It then gets categorized. People that have liked/followed/shared you now have a greater chance of getting your website in their search results from now on.
        5. Now here's what you may not know: If you're logged into Chrome, Google has your search history even if you use Bing or Yahoo! Additionally, Google gives money to Firefox each month for operation purposes, so if that's your flavor, Google most likely knows everything you search via that as well. You could clear your cookies or go incognito, but that doesn't mean that they didn't get the info already. Plus, being logged into Gmail is enough for them. Have you ever noticed the AdWords ads above your mail? They are catered to your mail - because Google reads it.

        This all to say that when you bounce from, say, a Facebook page to the website it's connected to, Google is able to register this. The more people who do this, the more Google sees this site is popular, ergo, fit for higher SERPs. (Which, as I mentioned, is secondary when you're getting direct social traffic anyway.)

        Google's notorious for saying they want to give users the best experience. What's better than giving people what they're already saying they want?
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  • Profile picture of the author richiemakapaak
    All Feeds will pop-up to all other people on facebook. Like other facebook friends eat the FEeds
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  • Profile picture of the author onlinesolutions1985
    Anytime you interact with a post, that activity shows up in your friends news feeds.The more likes the page gets, the more it shows up
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  • Profile picture of the author GerardCoyne
    Notwithstanding Edge Rank and other factors, it is very possible that even if it the number of "likes" on a fan page is not currently a ranking factor for search engines, that it could well be in the future. However, the more fans that a page has, the more likely it is to have more social interactions than a less popular page. These interactions in the form of posts and comments can quite possibly influence search engines.
    Internally with the FB system, this number of fans may well be or become a ranking factor in news feed impressions, therefore attracting "likes" is still highly relevant.
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