Facebook marketing traps

8 replies
Seems like there's no effective way to promote your website or blog driving traffic from Facebook. All public domain advice are disappointing, no help. Do these methods work for you?

1. Post to groups.

Most of the groups there are drowned in spam. Nobody reads the posts you shoot there. There's no communication at all. Looks like those are trash bins for promotional junk spat by the members who never even come there for a sec after joining. To get a bunch of hits from there marketers constantly hunt for thousands new groups to join and flood them with trash automatically thrown through a piece of posting software.

Finding good groups is tough and as soon as you do you'll be annoyed with their restrictions and stuff like that. It's tough for them to fight spam so they fight everyone. Generally, you feel a lot better discussing something on your favorite forums rather than there.

2. Post to pages.

You go to someone's business page to promote your own business for free? Anyway, the post you publish there goes to ''recent posts by others" section of the page. Does anyone read it? It's usually full of spam and stupid messages. No matter what you do - announce your latest blog post or contribute a long high quality article - it'll be unseen. May be you'll pick a handful of eyeballs to read it but it's close to nothing. Again, marketers shoot garbage there with their software for a couple clicks from every hundred pages or so.

3. Use fan pages to promote your business.

You have to pay for that. It's expensive in comparison to other opportunities to promote your website online. As to free methods to get likes and followers to your new page - nothing really works. Very poor results.

4. Publish notes.

They're not discoverable. Poor views or no views.

5. Comment and like content produced by others.

Requires too much time wasted for miserable results. Tons of likes and good content in comment sections to get a dozen visitors to have a look at you. Ha-ha.

6. Sending relevant people you don't know a well-thought message to make them go to see my page, profile, etc.

This is a very pestering sort of spamming.

7. Friend requests.

Facebook limits the number of your friend requests per day. You can make about 30. How much people accept them? Let's say 5. Very good fan base growth so far. 5 friends per day... you need ages for something to call a success.

Sure, you start actively communicating with these 5 contacts. You should make friends with those who already have tons of friends and followers to reach their audiences. However, do you manage that?

8. Hire a Facebook marketing expert.

It's always great to outsource anything. Let someone experienced who cracked all codes do it all for you. Just compare the cost of Facebook marketing services to the traffic and leads you will actually gain. What if there are options to get the same business prospects for cheaper.

9. Social exchange sites for untargeted fan base, bought likes and fans, bots from Counter Strike game, magical software that brings all Facebook traffic to you and your account gets suspended or banned, Santa Klaus and other fun.

Facebook is awesome

PS 1): I like it to connect with my offline friends and find new ones for chatting
PS 2): As to the poll above I'm sure everyone who picks positive answers get success only by paid advertising, don't you think so? Facebook is a powerful PPC platform. But as to free Facebook traffic... things are too complicated.
#facebook #marketing #puzzles
  • Profile picture of the author trnz
    I agree with what you'e saying, but what is the answer?
    :-)
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    • Profile picture of the author Max Greenflame
      Originally Posted by trnz View Post

      I agree with what you'e saying, but what is the answer?
      :-)
      This is the summary of my experience in Facebook marketing. I thought people who read it would help me with some unique suggestion. As to me I don't know how to make this platform work for benefit. I've shared what to expect from it. Now the best answer for me is to market on other social media sites like Twitter, G+, Linkedin, Pinterest. They give me what I want unlike Facebook. If you feel the same way, don't spend your time struggling with it, switch your marketing efforts to better places.
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  • Thank you for the share, some valuable information here. Gives you a good idea of what you should and shouldn't be doing with Facebook to find your target audience.
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  • Profile picture of the author Danceparty
    You will have to pay for anything that requires effort to do. Thats just the way it goes. If it was easy, everyone would be doing it.

    What you identified as "hard to do" or "you have to pay for that" is basically the only way facebook can work for you website/blog.
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  • Profile picture of the author brutecky
    Originally Posted by Max Greenflame View Post

    3. Use fan pages to promote your business.

    You have to pay for that. It's expensive in comparison to other opportunities to promote your website online. As to free methods to get likes and followers to your new page - nothing really works. Very poor results.
    Good post except for this part. Specifically the part "It's expensive in comparison to other opportunities to promote your website online" if you think using Facebook is expensive compared to other methods your doing something really wrong with Facebook. Facebook ads can be SUPER targeted and are quite low cost. I mean go to Google and try to get your ad in-front of a targeted viewer for $0.15 a click. Good luck with that.

    Also a fan page is NOT about just pushing traffic to your site. Its about building a relationship with prospective buyers. People need to think of your fan page as an extension of your site not as a thing to push people to your site.
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    • Profile picture of the author overtonis
      * Groups work well on FB but they need to be secret groups. Invite only people you think your business can grow with. Post rules, updates consistantely.

      * Facebook is very effective in getting sales (outside of USA). But you need to build trust, authority and look like successful American company. However, Americans are stead-fast against being marketed to on FB so if your market is just in USA you will be better off just building brand awareness there.

      * Posting on other FB pages "recent post" can be effective if your doing promotional giveaways.

      * Try setting up iframe Static HTML box and set up some value in form of free report, giveaway, sale...something to give value away first...then market them...not other way around.
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    • Profile picture of the author Max Greenflame
      Originally Posted by brutecky View Post

      Good post except for this part. Specifically the part "It's expensive in comparison to other opportunities to promote your website online" if you think using Facebook is expensive compared to other methods your doing something really wrong with Facebook. Facebook ads can be SUPER targeted and are quite low cost. I mean go to Google and try to get your ad in-front of a targeted viewer for $0.15 a click. Good luck with that.

      Also a fan page is NOT about just pushing traffic to your site. Its about building a relationship with prospective buyers. People need to think of your fan page as an extension of your site not as a thing to push people to your site.
      By this phrase I don't say that Facebook is the most expensive option. It's good as a PPC solution. But I never use any PPC advertising because it's costly. I prefer other paid ways to populate my sites with highly targeted traffic. For example, I paid $250/month to rent a profitable ad space on a popular blog. I got the minimum of over 6k visitors per month, this is $0,04 per visitor or less.
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  • Profile picture of the author fastservicespk
    great article but u know still all of these things the Facebook marketing is one of the most cheapest marketing platform for any business.
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