CPI Facebook ads
Have anyone here tried the so-called CPI ads on Facebook? Like the ones where your ad is optimised to get more installs.
I know you can do that when you are one of the app administrators. This is the option I currently see in my adsw manager (logged in as app admin) - Your bid will be optimized to get more app installs. Is this the so-called CPI on FB? Or am I missing something and there is more direct CPI.
If this is the one, what is the mechanism really and as actually it states I will pay for impressions, what about CPI?
Later on Facebook suggests the bid ***$ per conversion. Does it mean that this is where I state what CPI rate I'm aiming at?
Uf... Hope you can help me cast some light upon all that.
Thanks