Benchmarks
Hello everyone,
We're trying out a new advertising source and we got our first month report. Does anybody do pre-roll advertising on a news site? We got our report back and it we have a CTR of .94% on it, which according to our account rep is awesome, but I don't see any reason to be celebrating that. Especially not for what we pay to do the pre-roll.
I don't want to use YouTube as a bench mark because of the larger number of impressions, etc.
Any thoughts?
We're trying out a new advertising source and we got our first month report. Does anybody do pre-roll advertising on a news site? We got our report back and it we have a CTR of .94% on it, which according to our account rep is awesome, but I don't see any reason to be celebrating that. Especially not for what we pay to do the pre-roll.
I don't want to use YouTube as a bench mark because of the larger number of impressions, etc.
Any thoughts?