4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Letting Facebook optimise v bidding?

by Rob Harris
3 replies
I was wondering what other peoples' experiences with bidding for clicks as opposed to letting FB optimise for clicks?
Well, it says optimise for clicks but then says that you'll be charged when someone sees it anyway.

I've been running ads and letting FB optimise, because I've found it's quicker than bidding. The cheapest is currently £0.14 per click. But I'm beginning to wonder if, in the long term, I manually bidded, would I be better off?
#bidding #facebook #letting #optimise
  • Profile picture of the author R1987x
    Make sure you set a tracking pixel.

    Set it to auto-bidding.

    Facebook will optimize the ads towards your conversion value (you can set that in the pixel itself)

    TEST TEST TEST

    Originally Posted by Rob Harris View Post

    I was wondering what other peoples' experiences with bidding for clicks as opposed to letting FB optimise for clicks?
    Well, it says optimise for clicks but then says that you'll be charged when someone sees it anyway.

    I've been running ads and letting FB optimise, because I've found it's quicker than bidding. The cheapest is currently £0.14 per click. But I'm beginning to wonder if, in the long term, I manually bidded, would I be better off?
    {{ DiscussionBoard.errors[8856722].message }}
  • Profile picture of the author gillies8888
    Tracking pixel! What is this never used this
    {{ DiscussionBoard.errors[8856776].message }}

Trending Topics