How I used Facebook and YouTube to land a $50,000 contract

24 replies
The key to success is building one or two social media resources that are impressive to the people you want to impress. I began by building a Facebook page with as many people as possible that would impress other Facebook page owners. At the same time, I messaged a company I saw running Facebook ads that looked like they could use my help. They started with a very small order based on the early success of my Facebook page and I continued to do work for them over the course of the next year. They consistently complimented me on the growth of my own page and my free training videos on YouTube. Inspired after not making a serious effort on YouTube, I began making more videos on YouTube and promoting them. The process of making the videos helped me refine what I was good at in Facebook ads since teaching what I was doing required a lot more understanding than simply doing it. After making several smaller orders based on the growth of my Facebook page and YouTube channels, they offered me the chance to do much more than help with their Facebook ads. Now, I am very grateful for the opportunity and they are happy enough to continue offering me additional work. If this short story was not enough for you, I will explain every step in detail so you can do this yourself wherever you are in the world and regardless of how much experience you currently have online.

The steps I took combined with how you can take them!
  1. Start with a clear vision of why you want to succeed online. This could be as simple as you want to buy luxury items or as deep as your belief in any higher power. My personal vision is a world with a little more love, hope, and faith that includes thousands of details about how I want people to feel when I have succeeded. The clearer your vision is, the more able you will be to withstand failure. The steps that follow are difficult and require often hundreds of attempts, failures, and adjustments in order to get completely right. Think of it like making a great song. All parts of the song must line up perfectly for the entire song to be great. On top of that, you usually have to impress the people that make songs with what you create and meet their expectations. All of this is difficult but when you start with a vision covering why you want to accomplish all this that is strong, you will not give up in the face of failure.
  2. Build a resource online that is impressive to the people you want to land as clients. I chose a Facebook page and a YouTube channel but you can choose anything that relates to what you enjoy doing, what you want to help with, and what resources you have available. For example, if you can build a huge and active twitter following, then do it. You can try to do everything you are capable of but usually building one amazing resource is better than building 10 that are acceptable. I started by trying to build everything and quickly figured out what I was doing wrong. I included links to every social media resource I created which included a Facebook page, Twitter account, YouTube channel, Tumblr, Blogger, Google+, Pinterest, and LinkedIn. The effect of this was to bring down what I did best to an average of what I did collectively. While I had thought people would only look at what related to them such as my Facebook page, it turned out that potential clients were checking all of the links I gave them. After visiting my Facebook page, they were often impressed. After visiting all the rest of my accounts which were mostly poorly done when I started, they were the opposite of impressed. I realized I should focus on doing one or two of them really well after getting this feedback when speaking with a potential client. I opted to focus on Facebook and YouTube since they are the top 2 out of 3 websites in the world and I could share the content between them.
  3. As you are building the resource, find ways to reach out to the people that may be impressed with what you are building. Usually you can do this best within the same platform you are building. For example, if you are making a great Facebook page, send Facebook messages to other pages. If you are making a Twitter account that is awesome, send @ messages to other Twitter accounts. If you are making an awesome YouTube channel, post your videos as responses to other videos. The exact way you make the approach is important to the results you get and specific to the niche you are working. I tested hundreds of message variations on Facebook to pages that could use my help. Some received a 0% response rate while others got nearly 50%. The profile sending the message mattered, the exact working mattered, the URL mattered, and including information such as an email or a phone number mattered. Getting all of this right took a lot of trial and error. I found a message sent from a sales associate (rather than myself ... disappointing right?) that talked about the free work we had done for a charity page using a direct URL to the order page gave the best opportunity for converting a sale. Naturally I scaled this up once I discovered it and quickly ran into problems. The URL got flagged for spam, the profiles would get their messages blocked, and even the charity managed to fold up (my business partner had warned me beforehand about working with new local charities for this exact reason). After spending hundreds of hours to discover a system that could not scale well, you can see how frustrated I was and the potential frustration in store for you after you get initial success.
  4. Make the most out of every single response you get to your attempts to reach out. Most importantly, always respond to the emails you get from people that are interested. I landed this $50,000 contract by continually responding to the client for over a year. Often they would offer opportunities for new work but not follow through. Often they would ask difficult questions and I always did my best to provide simple answers. We worked through problems and successes. Along the way I always responded to their emails. On top of responding to the good opportunities you get, learn from all of the communication you engage in. Even the hateful, hurtful, and not interested responses you get are valuable for learning how to succeed. If you are doing everything right, the amount of negative energy you get back will be really low even from people that are not interested. If you are doing even one thing wrong, people will not hesitate to take out their frustration on you when you contact them. However people respond make sure your primary goal is learning what you are doing right and what you are doing wrong. When the feedback is consistent about something, do more of it if you are doing it right or less of it if you are doing it wrong. People often told me they were impressed with the size of my Facebook page but not impressed with my engagement. I responded by making a bigger page and by also promoting my posts where the organic engagement was low. People told me my prices were really low so I raised them. People told me they couldn't afford my prices without knowing what they would get so I made a system where they could pay as they went and provided more information for free. People said they loved my YouTube videos so I made more of them and showed them to more people. People said that I needed a more professional website so I made one. A lot of this feedback was hurtful at the time but very worth following for long term success! Maximize the ROI of the time and energy you invest in contacting people and you can be sure you will push to success fast.
  5. After you begin building successful relationships, continue to focus on keeping the people that you have good relationships with happy first and making a scalable system for processing new leads second. This has been the most difficult step for me since the more work I take on, the less additional work I can handle. The saying that "one bird in hand is worth two in the bush" applies here and I frequently made the mistake of going after the two birds in the bush. When I first started my business, it was easy to focus on the existing clients I had since I had little else. The problem came in the beginning of 2013 when I hit my first huge growth spurt. I was getting so many leads and clients that I could not keep them all straight. On top of that, most people were making one time orders rather than recurring payments. This system I made forced me to always prioritize new business to get more cash in the door immediately rather than building relationships with existing clients. If I only had enough time to make a client campaign or complete a sales call with a potential lead, I consistently was choosing the lead since the existing client had already paid. It took less than a month for what had been amazing growth to turn into a disaster. I was spending forty hours per week on the phone and getting way behind on my campaigns. You can see the importance here of building a system that can handle more growth as you get it but that does not push growth too fast. I had to innovate several solutions such as doing business via email only and offering more subscription plans. The number of new business dropped while I started to build better relationships. Now with this larger contract, I have consistent work but also am more dependent on this one client which adds a greater degree of uncertainty versus consistently having lots of smaller clients. My time also is spoken for to the point where I have less time to take on other clients and less time to make helpful videos. Still, I just found a solution to a huge problem I had yesterday with the time it took me to make videos. I now can pump out an HD YouTube video with professional audio in under an hour where I was spending hours to do the same. I spend at least five hours every week trying to figure out how I can use the time I have most effectively. For building your own system successfully, realizing your time is the most limited quantity you have helps a lot. Even if now you have no money at all and all the time in the world, all of that can change in a month with just a little bit of success. The problem is that just having money is not a sure solution. I tried hiring people to take some of the work off my hands but that proved to be the largest single failure I have ever had. When you are short on time, hiring is the last thing you should do because it takes a lot of time and if you have not planned out every detail of how you can use the people you have hired, you are likely to not get work out of them that is worth what you are paying. Still, once you get to this point, you are now ready to make and keep the biggest deals of your life. Where you go from here is up to you!

Thank you for reading this post! While I know what I have shared may take months to years to do, I hope you will share your success story with me when it happens or share if this post helps you take one of the steps faster that you have already been struggling with! If you have ideas for how I can scale better, please share them!
#$50 #$50k #contract #facebook #land #youtube
  • Profile picture of the author Mateenyall
    Thanks for the read mate,

    I'ts amazing how many ways you can make money online!

    Well done, hard work really does pay off..
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    • Profile picture of the author banwork
      Originally Posted by Mateenyall View Post

      Thanks for the read mate,

      I'ts amazing how many ways you can make money online!

      Well done, hard work really does pay off..
      Thank you! I hope more people will understand that to be successful making money online usually requires a lot of time, effort, and dedication. Often strategies that seem quick and easy are those people go after. When those fail, they go back to their 9 to 5 down money and time with negative feelings towards what can be done online. Social media marketing offers a great way to make money online and the best payoffs are generally well down the road.
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  • Profile picture of the author melvinsh
    Congrats on your success, all you need is a good plan and a drive.
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  • Profile picture of the author anerin
    well done !
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  • Profile picture of the author reg0903
    I think this time consuming strategy.. Btw, thanks for the info
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    • Profile picture of the author banwork
      Originally Posted by reg0903 View Post

      I think this time consuming strategy.. Btw, thanks for the info
      It is definitely a time consuming strategy but it is worth it! Most people seem eager to get started with what seem to be quick and easy ways to make money. The truth to me seems that there are rarely good quick and easy ways to make money. Usually the person that figured out the way to make money quick and easy took a lot of time to find it and then they make more money teaching other people the same strategy. The question is in a world of easy opportunities, how do you choose one that is truly worth doing? To me making your own plan seems to be much better in the long run!
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  • Profile picture of the author dmarc
    Thanks for writing such a detailed post.

    Too often people post "look what I did!" threads, only to provide little useful information.

    This was a great share, and I like that you encourage people to make their own plan, rather than just copy yours. Kudos!
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  • Profile picture of the author yoangov
    Very nice read indeed! Thank you!
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  • Profile picture of the author andartecca
    very nice topic
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  • Profile picture of the author k60mall
    HI Jerry

    Have you noticed and difference in traffic now Facebook are restricting the amount of people see you posts?
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  • Profile picture of the author Ali Alvie
    Well done job! and i do agree nothing substitutes time and dedication
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    Ali Alvie

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  • Profile picture of the author sdentrepreneur
    I would suggest throwing in a strong Google Brand/Places Page Strategy for business owners. Done properly, could serve them better than Facebook/Youtube.
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    • Profile picture of the author banwork
      Originally Posted by dmarc View Post

      Thanks for writing such a detailed post.

      Too often people post "look what I did!" threads, only to provide little useful information.

      This was a great share, and I like that you encourage people to make their own plan, rather than just copy yours. Kudos!
      Thank you very much for your kind feedback! There are a lot of great existing systems and opportunities for people to join in on. What I find strange is that the kind of person that wants to go out on their own so often gets attracted to what often is an opportunity to work for someone else because it seems faster and easier. I hope that when people know it is okay to make their own way, it is hard to make their own way, and that it is worth it, maybe one person will avoid taking what seems like an easy route that leads to unhappiness and start making their own way earlier. For me, I enjoyed grad school but I would have been two years ahead if I had found more inspiration to take my own way earlier. My hope is always to be the inspiration I could have used or found in the past.

      Originally Posted by k60mall View Post

      HI Jerry

      Have you noticed and difference in traffic now Facebook are restricting the amount of people see you posts?
      It seems that Facebook has pushed towards a 90%/10% rule or something close where most pages posts are rarely seen and a few pages posts almost always get shown to fans. I have changed my strategy to promoting all of my posts to compensate!

      Originally Posted by sdentrepreneur View Post

      I would suggest throwing in a strong Google Brand/Places Page Strategy for business owners. Done properly, could serve them better than Facebook/Youtube.
      You have a great idea here and if I could figure out how to do it right, I think I would have a lot of good opportunities locally. I spent a year working locally to get clients and made a great success story for an insurance agent using Google places. Still, all of my local business combined in two years was much less than this one contract I got from a client thousands of miles away that I still have never done more than email. Despite all of this data, I still hold onto my theory that there are great opportunities locally and appreciate your support of that!
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  • Profile picture of the author Clyde Dennis
    Impressive and thanks for sharing.
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  • Profile picture of the author hackvn9x
    Useful thread. Thanks very much.

    Originally Posted by banwork View Post

    The key to success is building one or two social media resources that are impressive to the people you want to impress. I began by building a Facebook page with as many people as possible that would impress other Facebook page owners. At the same time, I messaged a company I saw running Facebook ads that looked like they could use my help. They started with a very small order based on the early success of my Facebook page and I continued to do work for them over the course of the next year. They consistently complimented me on the growth of my own page and my free training videos on YouTube. Inspired after not making a serious effort on YouTube, I began making more videos on YouTube and promoting them. The process of making the videos helped me refine what I was good at in Facebook ads since teaching what I was doing required a lot more understanding than simply doing it. After making several smaller orders based on the growth of my Facebook page and YouTube channels, they offered me the chance to do much more than help with their Facebook ads. Now, I am very grateful for the opportunity and they are happy enough to continue offering me additional work. If this short story was not enough for you, I will explain every step in detail so you can do this yourself wherever you are in the world and regardless of how much experience you currently have online.

    The steps I took combined with how you can take them!
    1. Start with a clear vision of why you want to succeed online. This could be as simple as you want to buy luxury items or as deep as your belief in any higher power. My personal vision is a world with a little more love, hope, and faith that includes thousands of details about how I want people to feel when I have succeeded. The clearer your vision is, the more able you will be to withstand failure. The steps that follow are difficult and require often hundreds of attempts, failures, and adjustments in order to get completely right. Think of it like making a great song. All parts of the song must line up perfectly for the entire song to be great. On top of that, you usually have to impress the people that make songs with what you create and meet their expectations. All of this is difficult but when you start with a vision covering why you want to accomplish all this that is strong, you will not give up in the face of failure.
    2. Build a resource online that is impressive to the people you want to land as clients. I chose a Facebook page and a YouTube channel but you can choose anything that relates to what you enjoy doing, what you want to help with, and what resources you have available. For example, if you can build a huge and active twitter following, then do it. You can try to do everything you are capable of but usually building one amazing resource is better than building 10 that are acceptable. I started by trying to build everything and quickly figured out what I was doing wrong. I included links to every social media resource I created which included a Facebook page, Twitter account, YouTube channel, Tumblr, Blogger, Google+, Pinterest, and LinkedIn. The effect of this was to bring down what I did best to an average of what I did collectively. While I had thought people would only look at what related to them such as my Facebook page, it turned out that potential clients were checking all of the links I gave them. After visiting my Facebook page, they were often impressed. After visiting all the rest of my accounts which were mostly poorly done when I started, they were the opposite of impressed. I realized I should focus on doing one or two of them really well after getting this feedback when speaking with a potential client. I opted to focus on Facebook and YouTube since they are the top 2 out of 3 websites in the world and I could share the content between them.
    3. As you are building the resource, find ways to reach out to the people that may be impressed with what you are building. Usually you can do this best within the same platform you are building. For example, if you are making a great Facebook page, send Facebook messages to other pages. If you are making a Twitter account that is awesome, send @ messages to other Twitter accounts. If you are making an awesome YouTube channel, post your videos as responses to other videos. The exact way you make the approach is important to the results you get and specific to the niche you are working. I tested hundreds of message variations on Facebook to pages that could use my help. Some received a 0% response rate while others got nearly 50%. The profile sending the message mattered, the exact working mattered, the URL mattered, and including information such as an email or a phone number mattered. Getting all of this right took a lot of trial and error. I found a message sent from a sales associate (rather than myself ... disappointing right?) that talked about the free work we had done for a charity page using a direct URL to the order page gave the best opportunity for converting a sale. Naturally I scaled this up once I discovered it and quickly ran into problems. The URL got flagged for spam, the profiles would get their messages blocked, and even the charity managed to fold up (my business partner had warned me beforehand about working with new local charities for this exact reason). After spending hundreds of hours to discover a system that could not scale well, you can see how frustrated I was and the potential frustration in store for you after you get initial success.
    4. Make the most out of every single response you get to your attempts to reach out. Most importantly, always respond to the emails you get from people that are interested. I landed this $50,000 contract by continually responding to the client for over a year. Often they would offer opportunities for new work but not follow through. Often they would ask difficult questions and I always did my best to provide simple answers. We worked through problems and successes. Along the way I always responded to their emails. On top of responding to the good opportunities you get, learn from all of the communication you engage in. Even the hateful, hurtful, and not interested responses you get are valuable for learning how to succeed. If you are doing everything right, the amount of negative energy you get back will be really low even from people that are not interested. If you are doing even one thing wrong, people will not hesitate to take out their frustration on you when you contact them. However people respond make sure your primary goal is learning what you are doing right and what you are doing wrong. When the feedback is consistent about something, do more of it if you are doing it right or less of it if you are doing it wrong. People often told me they were impressed with the size of my Facebook page but not impressed with my engagement. I responded by making a bigger page and by also promoting my posts where the organic engagement was low. People told me my prices were really low so I raised them. People told me they couldn't afford my prices without knowing what they would get so I made a system where they could pay as they went and provided more information for free. People said they loved my YouTube videos so I made more of them and showed them to more people. People said that I needed a more professional website so I made one. A lot of this feedback was hurtful at the time but very worth following for long term success! Maximize the ROI of the time and energy you invest in contacting people and you can be sure you will push to success fast.
    5. After you begin building successful relationships, continue to focus on keeping the people that you have good relationships with happy first and making a scalable system for processing new leads second. This has been the most difficult step for me since the more work I take on, the less additional work I can handle. The saying that "one bird in hand is worth two in the bush" applies here and I frequently made the mistake of going after the two birds in the bush. When I first started my business, it was easy to focus on the existing clients I had since I had little else. The problem came in the beginning of 2013 when I hit my first huge growth spurt. I was getting so many leads and clients that I could not keep them all straight. On top of that, most people were making one time orders rather than recurring payments. This system I made forced me to always prioritize new business to get more cash in the door immediately rather than building relationships with existing clients. If I only had enough time to make a client campaign or complete a sales call with a potential lead, I consistently was choosing the lead since the existing client had already paid. It took less than a month for what had been amazing growth to turn into a disaster. I was spending forty hours per week on the phone and getting way behind on my campaigns. You can see the importance here of building a system that can handle more growth as you get it but that does not push growth too fast. I had to innovate several solutions such as doing business via email only and offering more subscription plans. The number of new business dropped while I started to build better relationships. Now with this larger contract, I have consistent work but also am more dependent on this one client which adds a greater degree of uncertainty versus consistently having lots of smaller clients. My time also is spoken for to the point where I have less time to take on other clients and less time to make helpful videos. Still, I just found a solution to a huge problem I had yesterday with the time it took me to make videos. I now can pump out an HD YouTube video with professional audio in under an hour where I was spending hours to do the same. I spend at least five hours every week trying to figure out how I can use the time I have most effectively. For building your own system successfully, realizing your time is the most limited quantity you have helps a lot. Even if now you have no money at all and all the time in the world, all of that can change in a month with just a little bit of success. The problem is that just having money is not a sure solution. I tried hiring people to take some of the work off my hands but that proved to be the largest single failure I have ever had. When you are short on time, hiring is the last thing you should do because it takes a lot of time and if you have not planned out every detail of how you can use the people you have hired, you are likely to not get work out of them that is worth what you are paying. Still, once you get to this point, you are now ready to make and keep the biggest deals of your life. Where you go from here is up to you!

    Thank you for reading this post! While I know what I have shared may take months to years to do, I hope you will share your success story with me when it happens or share if this post helps you take one of the steps faster that you have already been struggling with! If you have ideas for how I can scale better, please share them!
    {{ DiscussionBoard.errors[8985408].message }}
  • Profile picture of the author teamraket
    Thanks for sharing. You start with a clear vision of your success outline. Building a good relationship with your resources is the key for more people to love you. Be attentive and responsive to your audience by responding to them in a promptly manner. Continously trying to improve will yield great results in the end. And continuously make sure your precious network always being taking care of.
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    • Profile picture of the author banwork
      Originally Posted by hackvn9x View Post

      Useful thread. Thanks very much.
      You're welcome!

      Originally Posted by teamraket View Post

      Thanks for sharing. You start with a clear vision of your success outline. Building a good relationship with your resources is the key for more people to love you. Be attentive and responsive to your audience by responding to them in a promptly manner. Continously trying to improve will yield great results in the end. And continuously make sure your precious network always being taking care of.
      Taking care of my network has proven to be a big challenge. While I am good at maintaining relationships with clients that are active, I have struggled to maintain communication with everyone that has ever done business with me. Part of my limitation is that I can't stand email marketing and the other part is I can only handle so many people at once. If you have ideas on how to maintain communication with a large network of people without using email marketing but with direct communication, please share!
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  • Profile picture of the author JoelDean
    All methods are time consuming, you need to get your hands dirty in order for any methods to succeed. It's a big credit to the OP sharing this, those who against it has it's right to not implement this - well in every way anything will work if you'll invest time and effort. That's my only opinion to this thread, not to intent to unlike other comments.
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    If you're going to refer people to your signature this is what they'll see.

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    • Profile picture of the author banwork
      Originally Posted by lionelfrench View Post

      It's lovely to actually hear of a Success story and the positivity it brings us is very Inspiring.

      Thank you and Well Done for a Great Post

      Good Luck to All on their Internet Marketing Journey
      Originally Posted by JoelDean View Post

      All methods are time consuming, you need to get your hands dirty in order for any methods to succeed. It's a big credit to the OP sharing this, those who against it has it's right to not implement this - well in every way anything will work if you'll invest time and effort. That's my only opinion to this thread, not to intent to unlike other comments.
      Thank you both very much for your positive feedback! You have got my message exactly which is that success online is possible much more so than in life generally and usually requires consistent time and effort rather than entering into any quick money making scheme.
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  • Profile picture of the author stevewilson107
    Thanks a lot, it was a great article and very helpful
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    Expert in Learning Management System.
    Scholar LMS

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  • Profile picture of the author Assignmentwriter
    This is great for all who uses social media for their businesses
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  • Profile picture of the author Rhiannon Beckham
    Good on ya!

    Appreciated that you took the time to write this all out - There's too much quantity around here lately and not enough quality.

    You sir, are quality

    ..or ma'am? I suppose I have a 50/50 chance of being right based on your picture lol
    I'm not used to that many other girls in this industry! I'm sexist against my own kind aahaha crap.
    Signature

    **I don't always make it back to check on threads, so if you'd like me to elaborate feel free to PM me, I try to make sure to check my inbox regularly and am happy to help..

    I wouldn't have pulled a $9k week w/Teespring etc without the help of others, so it's time to pay it forward.
    I can make a little room in my life for that. ;)

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    • Profile picture of the author banwork
      Thank you all very much for sharing your positive feedback! You are correct with your first thought that I am a man!

      I have now landed a larger contract nearly a year later and am grateful to God plus everyone in the warrior forum that has inspired me to work smarter and harder. I hope I can give you all the inspiration you gave me.
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      Thank you to the 400+ warriors that chose to buy my Facebook WSO granting lifetime access to my Udemy course!

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