The Hard Truth About FB Reach

16 replies
If your content isn't getting reach, it's not because Facebook hates you. It's because your content sucks and no one cares about it.

The more engagement your content receives, the higher the reach. It's pretty basic.

If your content is sent to 1,000 people an no one likes, shares or comments, it sucks. No one cares. What is the point of showing it to more people?

If your content gets 400 likes, 100 comments and 75 shares, I guarantee that your reach will be much higher.

Stop blaming the system and start sharing content that your fans acutally care about.
#hard #reach #truth
  • Profile picture of the author craighakwins
    That's true. You got to always make it interesting and intriguing for the people to click on and actually enjoy the read for them to share.
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    • Profile picture of the author jml777
      BS. My 120,000 follower page had 4 million weekly organic reach before I ran a one week ad campaign. The reach plummeted the day after my campaign ran and never recovered. Doesn't matter how great your content is, if the FB algorithm thinks you are a business, your reach will die. Don't advertise. Ever.
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  • Profile picture of the author drewfioravanti
    No. You're wrong. Post something people actually like. Watch your reach increase.
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  • Profile picture of the author drewfioravanti
    Yes. This is true. But only for bad content. Good content still gets widely distributed. There is no point in junking up people's news feed with bad content. That real estate is reserved for good content.

    The more engagement your posts get, the higher your reach. That is a fact.
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    • Profile picture of the author pr0digy
      Originally Posted by drewfioravanti View Post

      Yes. This is true. But only for bad content. Good content still gets widely distributed. There is no point in junking up people's news feed with bad content. That real estate is reserved for good content.

      The more engagement your posts get, the higher your reach. That is a fact.
      I can't tell you how much I do agree with you. It's like on any other social media platform, you need to provide good content in order to get attention and credibility.

      And in fact, this won credibility is what makes long term profits.
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  • Profile picture of the author drewfioravanti
    You've got to consider, and add to, the user experience. People aren't on Facebook to click your stupid affiliate link. They are there to engage with their friends, and to engage with content that resonates with them.

    Instead of trying to get people to click your links, try to add to the user experience. If you can do that, people will naturally click on your links and engage with your content. This validates your content and will push its reach.

    You can do this, with the goal of getting clicks to your website. But you've got to do it right.

    Have you seen how I ******* Love Science, Viral Nova, Upworthy, Buzz Feed, etc. do it?

    They don't just "post valuable content". No one cares about "valuable content". Valuable content is boring.

    These sites post captivating images with brilliant headlines that evoke curiosity, fear, rage...whatever emotion.

    And, the normal reaction is to click, like, share, and comment. It's a natural extension of what people are already doing on Facebook. You are merely entering the interactions they are already having.

    Essentially you have a photo and a caption. You've got to make the best of it. Just naturally enter the interactions they are already having.

    The reality is that Facebook isn't going to push crap on their users. They are using social proof to validate content. Once the content is validated, it is pushed.
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  • Profile picture of the author DavidTile
    pr0digy is right. For newbies, even good, original content (or crappy trolling content) will have a hard time cracking through into News Feeds, thanks to the latest FB algorithm. If you're starting out, you NEED to pay for Sponsored Posts.
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  • Profile picture of the author drewfioravanti
    I posted a link to an article on my website just last night to the Facebook page. The reach has already exceeded total page likes by 20%.

    It's all about images that the user wants to see, and good headlines to get them interested.

    Here's another tip. And this is just speculation unless anyone can confirm, but it seems that if I have a post that gets good engagement, the next post I make will automatically get a higher reach. I've noticed that the second post gets a lot of reach very quickly.

    Now, if that post doesn't get engagement, the reach dies off. But, if that post gets good engagement, it will ride the momentum and the reach will easily surpass the number of page likes.

    Knowing this, you can create momentum. You plan two posts out. How do you do that? You post an image that you know is going to get a lot of engagement. I've found that cute or inspiring images work best.

    So, you post the image and let it generate momentum for your next post. Then, your next post, your "money post" should go out at the time of day when your audience is most engaged.

    I made a post earlier today that is getting a lot of engagement. Why? Because I know that Friday nights are my biggest nights. So, I've generated momentum. Now, my money post will go out around 4PM EST when people are checking out of work, checking Facebook and getting ready for the weekend. The post is guaranteed to take off all night long.
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    • Profile picture of the author kilgore
      Originally Posted by drewfioravanti View Post

      ...It's all about images that the user wants to see, and good headlines to get them interested...

      ...it seems that if I have a post that gets good engagement, the next post I make will automatically get a higher reach. I've noticed that the second post gets a lot of reach very quickly...

      ...Now, if that post doesn't get engagement, the reach dies off. But, if that post gets good engagement, it will ride the momentum and the reach will easily surpass the number of page likes...

      ...Knowing this, you can create momentum...

      ...Now, my money post will go out around 4PM EST when people are checking out of work, checking Facebook and getting ready for the weekend...
      Your observations are completely in line with my experience, and we definitely try to build momentum in the way you describe. Having a lot of Facebook Likes is far, far less important than having a lot of engagement.

      You've hinted at this, but I think it's worth mentioning: the reason that catchy images and headlines are so important is because you need to get people to engage with your content fast. Very, very fast. The more people who engage quickly, the more people who will see your content. Then, they'll hopefully engage quickly too and even more people will see it. And then they engage and more people see it and then... Well, soon you've got a viral post.

      This is also why people who only post about themselves, their businesses or their special offers don't get anywhere on Facebook anymore. People just don't engage with content like that.
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  • Profile picture of the author realnetworker
    Hi,

    You make some good points here. I have also seen a rough drop in activity on my FB pages. I need to step it up with some great stuff

    Thanks,
    Ruth
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  • Profile picture of the author drewfioravanti
    Just a quick update. It's been about 3.5 hours since I made my money post as described above. My reach is already at 78% of the page likes. Reach will definitely surpass page likes by tomorrow.
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  • Profile picture of the author drewfioravanti
    121% reach to likes. This is how its done. Rinse. Repeat.

    So, now, I just posted another photo. Actually, here's the best part:

    I shared a photo that someone shared to the page. I don't even need to come up with content or photos. People are constantly posting to the page. So, I look through all of the posts and find one I know is going to get a lot of engagement.

    Saturdays are not money days for my page. I know that. But I am still riding the momentum...keeping it going so that when I do have a money post, I know it will get reach.

    In addition to people posting photos to the page all day, a few times a week I will get messages or someone will post a problem they are having.

    There are two ways to capitalize on this. First is to just post it to the page saying "Bob is having a problem, what's your advice" (Or whatever) and then I simply copy and paste the message. This always gets lots of engagement.

    Or, I'll create a post on my website. I'll say "Bob was having this issue. Here's how to solve it if you are having the same issue..."

    Then there are a number of ways to monetize that once they are on the website. This will get me tens of thousands of pageviews on my website.

    All of this also leads to organic likes as well.

    People share the posts. And, they tag other people in comments. So then those people comment, like, share, etc.

    You have to naturally enter into the interactions people are already having on Facebook. It's gotta be about them, not you.
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  • Profile picture of the author imbikinigirl
    I have a site that gets a lot of user posted content. I get all my content from the user submitted photos. They get more reach and the users love to see their submitted pics show up in the group. Then I scatter my money links in the best ones for my desired effect.
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  • Profile picture of the author Charli
    I manage 2 different FB pages and I cannot tell you how engagement is so different on both sides. What works on one page may not work on the other.

    I have learned to post content 2 times a day by using the scheduler. I learned that trivia is well liked on both sites - such as "Bill Gates would have to spend $6 Million a Day for 30 years before he would wipe out his entire fortune."

    Quotes work well. But again, it's a hit and miss situation for each niche when it comes to specifics and gaining followers. The smaller the niche, the harder to find the audience. Content however is key so I do agree.
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  • Profile picture of the author dgui123451
    True but even if you have high quality content Facebook still makes it difficult to reach more people.
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