FB Advertising reach algorithm?
I've put out a variety of different ads using "Clicks to Website" and "Page Likes." Their success has varied WILDLY for reasons I can't figure out.
Some of them get a 2.7% click through rate and get shown to 20,000 people per $1, whereas a similar post with similar target market could get only 1,000 reach / $1.
The second is getting a great engagement rate, it's not getting any dislikes or being hidden, why is the reach so low? What other factors does Facebook use? At the moment it seems completely random.
Some of them get a 2.7% click through rate and get shown to 20,000 people per $1, whereas a similar post with similar target market could get only 1,000 reach / $1.
The second is getting a great engagement rate, it's not getting any dislikes or being hidden, why is the reach so low? What other factors does Facebook use? At the moment it seems completely random.