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Best FB Ads tracking software

by info126
14 replies
Does anyone know what is the best FB Ads tracking software? Or perhaps, the existing in-built tracking in FB is good enough?

Thx.
#ads #software #tracking
  • Profile picture of the author doubleclick
    In most cases, for tracking and reporting, what FB has built-in is more than enough.

    I use third party ad managers, but only for work (large corporation). I'd recommend third party ad managers (like Kenshoo) only if you're doing FB ads on a massive scale.

    Even on a large scale, though, you can get by easily with power editor and the existing FB reporting/tracking. Reporting/Power Editor loading does take a bit longer though, once you have a crapload of ads.
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  • Profile picture of the author Dan Grossman
    What are you advertising? Your own site? A landing page? An e-commerce store? Direct linking to affiliate offers? Are you advertising on multiple channels at the same time? Are you able to make use of FB's conversion pixel, or do you need subid-based tracking?
    Signature
    Improvely: Built to track, test and optimize your marketing.

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  • Profile picture of the author info126
    Dan... I want the user subscribe into my list through a landing page. Thx.
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    • Profile picture of the author Carlo Matteo Scalzo
      Originally Posted by info126 View Post

      Dan... I want the user subscribe into my list through a landing page. Thx.
      As Dan already suggested, you only need Facebook's pixel.

      If you want to add a redundant tracking layer, I'd suggest Improvely.
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  • Profile picture of the author ChrisBa
    Voluum is probably the best IMO.
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  • Profile picture of the author SanwalC
    In my opinion it has to be Voluum.
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  • Profile picture of the author Dan Grossman
    If you're only advertising this webpage on Facebook, and that's the only way people can find it, then Facebook's conversion pixel will give you all the data you need.

    If you're advertising on multiple channels at once, you'll probably want your own 3rd-party analytics set up. Facebook's pixel is going to take credit for any visitor that ever passed through your Facebook ad. You won't have the full picture if some of those people had already visited your site through other ads or links, or only signed up after returning through other ads or links.
    Signature
    Improvely: Built to track, test and optimize your marketing.

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    • Profile picture of the author fashiononline
      Originally Posted by Dan Grossman View Post

      If you're only advertising this webpage on Facebook, and that's the only way people can find it, then Facebook's conversion pixel will give you all the data you need.

      If you're advertising on multiple channels at once, you'll probably want your own 3rd-party analytics set up. Facebook's pixel is going to take credit for any visitor that ever passed through your Facebook ad. You won't have the full picture if some of those people had already visited your site through other ads or links, or only signed up after returning through other ads or links.
      Hey Dan. I've been using facebook ads for a long time now, but still never got the conversion pixel to work :/
      I use Shopify, which has a function that puts the conversion pixel in the "Thanks for your order" page. Still, facebook will tell me I have hundreds of conversions on days where I have no orders.. Any idea why/how/what?
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      • Profile picture of the author Nick777
        What has happened most likely is that FB pixel fired on click but not on conversion.
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        • Profile picture of the author Nick777
          Originally Posted by fashiononline View Post

          Hey Dan. I've been using facebook ads for a long time now, but still never got the conversion pixel to work :/
          I use Shopify, which has a function that puts the conversion pixel in the "Thanks for your order" page. Still, facebook will tell me I have hundreds of conversions on days where I have no orders.. Any idea why/how/what?
          What has happened most likely is that FB pixel fired on click but not on conversion.
          Originally Posted by avielmedina View Post

          imobitrax.com much more stable then Voluum,
          you can not compare Voluum and imobitrax, they are created for different kind of affiliates. Self-hosted and SaaS. Imobitrax is definitely for experienced affiliates, voluum is more nooby-friendly but can get expensive when you grow traffic volume.
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  • Profile picture of the author avielmedina
    imobitrax.com much more stable then Voluum,
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  • Profile picture of the author moblized
    I am really satisfied with the amount of stats provided in power editor
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  • Profile picture of the author stealthtargeting
    You can try Qwaya. But you have to pay for it. To use this software you have to pay $149/month. For free software you may try AdEspresso - it's currently free to use and will help you with all of the things you mentioned.
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    Wanna See how the BIG BOYS made their first $ online? guess what, now u can! go there and watch: http://www.nice1marketing.com
    Check out "Launch Cam" as well! wanna be in the next show? go! catch me if you can! ;)

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  • Profile picture of the author Shiva Teja
    Hi, I strongly recommend our tool ReportGarden, we provide detailed facebook ads reporting with beautiful interface. We are introducing facebook insights very soon. Give us a try, you won't be disappointed. Thanks
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