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Facebook - Atlas, what does it mean for us?

by RusskiyRocket
1 replies
Hi guys,

I'm sure you are aware FB announced rollout of Atlas in near future. I guess I am not understanding the product. What exactly is it and how can an advertiser leverage it? What's in it for FB?

Thanks!
#atlas #facebook
  • Profile picture of the author anders83k
    It keeps track on who is looking at advertising even if they change from using a mobile phone to a tab or a computer, this is possible as most people are using the same FB account on their phone as on their bigger devices like laptops. This gives a much better estimation of the number of visitors that you would get from only using tracking cookies.
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