I am trying to find out to find out what it means to optimize (for SEO) a THEME as opposed to optimizing for content (ie title, keywords, etc).
How exactly does one optimize a theme itself? When reading about themes and people that install them, I keep running across this comment, but I am not clear on what it means exactly. for example, some people say they will do an opitimized installation for you - no content. Others are discussing how one specific theme is more optimized than another.
Any explanation of this concept greatly appreciated!