I'm thinking of trying some CPA or CPL offers combined with PPC advertising, but before I do I *must* learn how to split test landing pages. I'm good at making websites but I don't know how to create 2 pages that viewers are split between to see click through rates and the like. I'm not even sure exactly how it's supposed to work!
Could someone please give me a brief explanation of how to do with just one domain, and preferably one link I can split test pages on people directed there from my PPC marketing.
I don't need a full blown guide. I'm fairly web savvy and I'm not afraid to do the research on my own. I just need a good overview so I know where to get started.
Thanks a million!