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Multiple Domain Redirects???

by art72
5 replies
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Just wondering...

Say I have a EMD domain with a specific niche blog, and I find some really good LSI keywords, is it feasible to buy these domains (4-5 in total) and just redirect them to my blog???

Or

Should I not waste them and just build a site for each one with different content in the same niche???

These are keywords that get massive exact search results (over 100k) within my niche. Naturally, I intend to write articles targeting these keywords to drive traffic, but the (.net) extensions are available...

Buy them and redirect to my authority site? Or No?

Thanks,

Art
#domain #multiple #redirects
  • Profile picture of the author Michael71
    Does not make sense to buy them and redirect them.

    They are not ranked, regardless of search results.

    To get traffic for those domains you have to build sites.
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  • Profile picture of the author vjboc
    Originally Posted by art72 View Post

    Just wondering...

    Say I have a EMD domain with a specific niche blog, and I find some really good LSI keywords, is it feasible to buy these domains (4-5 in total) and just redirect them to my blog???

    Or

    Should I not waste them and just build a site for each one with different content in the same niche???

    These are keywords that get massive exact search results (over 100k) within my niche. Naturally, I intend to write articles targeting these keywords to drive traffic, but the (.net) extensions are available...

    Buy them and redirect to my authority site? Or No?

    Thanks,

    Art
    If you can buy a domain that is older and has rank. Google ranks pages because of the trust of the domain it is on, links pointing to it and the content on the pages. If you keep most of this intact, then buying an old domain and redirecting it to a page with similar content shouldn't be a problem. But then again with Google algorithm constantly updating you never know.
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    • Profile picture of the author SmallBizWebsites
      Originally Posted by vjboc View Post

      buying an old domain and redirecting it to a page with similar content shouldn't be a problem.
      I don't agree. First, the redirect means that a 301 is in place. The old URL in Google search results will be dropped. Google will look at the new page and decide if it should be ranked based on the merits of the new page.
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      • Profile picture of the author tanshi
        Originally Posted by SmallBizWebsites View Post

        I don't agree. First, the redirect means that a 301 is in place. The old URL in Google search results will be dropped. Google will look at the new page and decide if it should be ranked based on the merits of the new page.
        You don't redirect an old domain believing it will still rank in search engines.
        You redirect an old domain to pass the link juice from that domain to the domain it is redirected to, in order to better rank this last one.
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  • Profile picture of the author TheContentAuthority
    Art72,

    I have to agree with smallbiz. Redirection is really meant for moving pages and entire sites and not as a ranking tactic. I have seen people in this forum and others ask the same question and there is typically a lot of debate as to whether this tactic is frowned upon or useful. There isn’t any conclusive evidence ( that I have seen anyway) to say with certainty that redirecting domains for ranking purposes or to protect a brand is or is not effective. To my mind, if it is done to try an magnify the presence of a single website, then it is not a good practice and may eventually be penalized. Imagine searching for something and every single domain that comes up on the first or first two pages of SERP’s leads to the same place. How frustrating would that be?

    Here is an interesting writeup on the topic,
    How to lose top rankings by redirecting a new domain name to your site - Exploit Online Demand

    Best,

    Shawn
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