Looking for feedback on this site
Hey folks,
I have a site in the home theater niche. Sales are good, but I'm always looking to test and make things better. Over the years, this site has grown, and is now a bit messy-feeling (to me).
However, I have so far received positive feedback, and am thinking I might be too close to see this objectively.
First, here is my target demographic: People looking to learn how to design and build a dedicated home theater. Around 85% male, mostly college educated, has good amounts of disposable income (a dedicated theater costs anywhere from 10-300K), has a family. Most are wanting to build a home theater so they have control over the movies, excellent quality, comfy seats and all that - but also to enjoy movie/game/tv time with their families.
The site has been selling for about 7 years, and earns me solid income. It started as a single PDF, with a single-page sales letter format. I now have audio interviews, videos, and other advanced services offered (through a partner). It is that bloat that I feel might be mixing up the message....
OK, so all that is the setup, here is the site URL.
Http://www.TheHomeTheaterBook.com
I would like to hear from you, does the site reflect the target demographic? Does the site seem to flow well? Is the process all simple to walk through? Is what is being sold clear?
Again, I have heard it is ok, but to me I'm not sure - hence this post.
I look forward to your feedback. Thanks!
I have a site in the home theater niche. Sales are good, but I'm always looking to test and make things better. Over the years, this site has grown, and is now a bit messy-feeling (to me).
However, I have so far received positive feedback, and am thinking I might be too close to see this objectively.
First, here is my target demographic: People looking to learn how to design and build a dedicated home theater. Around 85% male, mostly college educated, has good amounts of disposable income (a dedicated theater costs anywhere from 10-300K), has a family. Most are wanting to build a home theater so they have control over the movies, excellent quality, comfy seats and all that - but also to enjoy movie/game/tv time with their families.
The site has been selling for about 7 years, and earns me solid income. It started as a single PDF, with a single-page sales letter format. I now have audio interviews, videos, and other advanced services offered (through a partner). It is that bloat that I feel might be mixing up the message....
OK, so all that is the setup, here is the site URL.
Http://www.TheHomeTheaterBook.com
I would like to hear from you, does the site reflect the target demographic? Does the site seem to flow well? Is the process all simple to walk through? Is what is being sold clear?
Again, I have heard it is ok, but to me I'm not sure - hence this post.
I look forward to your feedback. Thanks!
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