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04-01-2010, 01:26 PM
| #1 |
| Senior Warrior Member War Room Member  Join Date: Nov 2006 Location: , , .
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|  SEO - Frequently Asked Questions
This FAQ is the result of a brain storming session between myself a couple of other Warrior SEOs. It's my way of giving something back to this great forum and sharing some of the useful stuff I've learned. Please note: It's incomplete. I'd never intentionally leave anything out but I'm bound to have missed stuff. Please ask away in the thread and as well as posting to answer your questions I'll update the main FAQ sections as we go. So without further ado ... Contents - Introduction (SEO 101)
Other factors ("Advanced" SEO)
Google and Page Rank
Link Building Basics
Advanced Link Building
Indexation
Statistics and monitoring
Keyword Research
Official Stuff
Automation, outsourcing and 3rd party stuff
Glossary
Major Contributors
Required Reading This is a list of the best SEO posts we've got in the forum. I'll try to keep it up-to-date but let me know if there's good stuff I'm missing.
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04-01-2010, 01:28 PM
| #2 |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
Posts: 2,467
Thanks: 1,061
Thanked 1,134 Times in 379 Posts
| Re: The quick brown fox jumps over the lazy dog Introduction (SEO 101) What is SEO? SEO = Search Engine Optimization, ie getting your site ranked higher so more people show up at your doorstep. In theory we’re interested in all search engines. In practice SEO = Google. What's the difference between SEO and SEM? While some people use SEO and SEM interchangeably, SEO (search engine optimization) is actually a part of SEM (search engine marketing). SEO refers to the process of using on and off page factors (typically free) to get your web pages ranked for your chosen keywords in order to get more search engine traffic to your sites. SEM takes it a step farther to include using paid search engine listings and paid inclusion to get more traffic to your websites. What's the difference between paid and organic search listings? Organic search engine listings are the main results users see when they do a Google search. The websites appearing in the organic listings appear because those sites are most relevant to the user’s keywords. Indeed, most of these sites appear in the top of the search engine results because the webmasters of these sites have used SEO tactics to ensure top rankings. The paid (or “sponsored”) listings usually appear on the top, bottom and to the right of the regular organic listings. Usually these are pay per click (PPC) ads, which means the website owner only pays when someone clicks on his ad (as opposed to paying for impressions). This isn’t an either/or game. Just because you do SEO doesn’t mean you can’t/shouldn’t use PPC and vice versa. SEO is not free traffic, it takes time and/or money to get good organic rankings but in the long run it’s usually cheaper than PPC. What's on-page SEO? On-page SEO refers to the things you do on your own site to enhance it’s ranking in the search engines. This includes but is not limited to:
What's off-page SEO? Off page SEO refers to those things you do outside of your own web pages to enhance their rankings in the search engines. This is a glorified way of saying, “get links” and did I mention, “more links”. How quickly will I see results? If you target long tail keywords you can see results pretty quickly but always remember SEO is a long term strategy not a set and forget thing. If you’re after more competitive keywords prepare to commit to it for at least three months of consistent effort. Should I rank my own content or articles on other sites? Yes – but let’s qualify that. Because you can’t control what third-party sites do, you should focus the vast majority of your efforts on ranking content on your own sites. However, you can leverage high-ranking third-party sites by posting SEO’ed content on them and then you including a link back to your own site. Not only do you get the SEO benefits of the backlinks, you’ll also get indirect search engine traffic from people clicking through to your main site. |
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04-01-2010, 01:29 PM
| #3 |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
Posts: 2,467
Thanks: 1,061
Thanked 1,134 Times in 379 Posts
| Re: The quick brown fox jumps over the lazy dog Other Factors ("Advanced" SEO) What other factors affect rankings besides backlinks? Where you’re getting your links, the quality of these links, the relevancy of these links, how many links you have and what keywords you’re using as the anchor text all affect your rankings. But there are other factors that affect your ranking, including but not limited to:
Does domain age help? Yes – search engines view older domains as more trustworthy, which means older domains may have a slight advantage. But this is only true if the older domain has a good reputation (e.g., it hasn’t been blacklisted, penalized or banned from the search engines). Why would I want to 301 redirect an aged domain? Google passes link juice/authority/age/ranking strength (call it what you like) from one domain to another if you do a 301 redirect on it. For the less tech savvy out there the 301 code means “permanently moved” and is a way to announce that your site that was once “here” is now “there”. The upshot of this is that you can buy an aged domain and “301” it to the site you’re trying to rank instantly passing on all that lovely ranking power that it’s acquired just by sitting in some domain squatters account for 10 years. Just make sure they do a domain push at the same registrar it was originally registered at or all these effects are lost. Also, you have to wait up to 2 weeks to see the benefits. They are not instant! What is rel="canonical"? If you have two or more pages with similar content, you can tell Google which is your preferred page to show in the search engine results. This is referred to as your “canonical” page. If Google agrees this designated page is the best version, it will show this preferred page in its index. To tell Google which page you want listed as the canonical page, add the following bit of code into the head section of the similar (non-canonical) pages: <link rel="canonical" href="http://www.example.com/filename.html"/> Naturally, you should replace the example.com/filename.html with your actual domain name and file name. For example… Example.com/file1.html is your preferred canonical page, the one you want displayed in the search engine results. You don’t have to add any tags to this site. Example.com/file2.html and Example.com/file3.html have similar content to example.com/file1.html. As such, you’d place the canonical code within the <head> tag of these two sites to tell Google that example.com/file1.html is the most important page. The most common reason to do this is to tell Google that these pages are all the same –
Don’t go overboard with this and certainly don’t use it on stuff like paginated comment pages because they are “similar” but contain the same post. They contain enough unique content to be treated as unique and Google will start to ignore your legitimate canonicals if it finds too many instances of you misusing it. Yes, Google thinks it’s smarter than you, deal with it and move on. What's the truth about duplicate content? There is no duplicate content penalty when it comes to multiple sites. Otherwise, your shady competitors could just create near-clones of your site to make your site disappear. But that doesn’t happen. Indeed, run a search for a PLR article and you’ll likely see many SE results for that same article. TIP: Nonetheless, it’s better if you have unique content, rather than competing with others for the same keywords using similar content. What about duplicate content on your OWN site? In other words, what happens if you have two web pages with the same content but different file names? In that case, refer to the question on rel-canonical for instructions on how to deal with this. What is a doorway page/cloaking? Cloaking refers to showing one page to a search engine and a different page to your human visitors. Doorway pages are optimized pages that pull in SE traffic, but this traffic is immediately redirected (either manually or automatically) to a different page. Google and other search engines do NOT like these practices. What are meta tags? Meta tags are information that you put between the <head> tag of your web page’s source code. These meta tags primarily tell search engines and other user agents about your site’s content (description), keywords, formatting, title and whether you want the search engines to crawl (and index) the page. There are also some tags that are shown to the user, such as the title tag (which is the title that appears at the top of your browser). Note that the big search engines no longer take these tags into consideration when ranking your web pages (with the exception of the title tags). Some smaller and more specialized search engines still utilize the keywords and description tags when ranking and displaying your site. What is the "freshness" factor? Search engines such as Google prefer “fresh” (newly updated) web pages and content over stale content. That’s why when you first add content to your site – such as a new blog post – this page may sit high in the rankings for a while. Eventually it may sink to a more realistic ranking. It’s this “freshness factor” that allows your pages to get those higher rankings, even if the ranking is temporary. Thus updating your pages frequently can help push them to the top of the rankings. This is one of the primary reasons why you hear people talking about how “Google loves blogs”. Google doesn’t love blogs, Google loves regularly updated sites. What is a C-class IP and why should I care? A computer’s IP address is it’s address on the Internet. A C-Class block of IPs are ones which are next to each other. Links from the same IP have very limited value. Links from the same C-Class IP block have a little more value but still not much. Links from different C-Class IPs are worth the most. Not as important as it once was, especially when it comes to sites hosted on huge shared server clusters like those at HostGator/ThePlanet, BlueHost and others. The shortage of available IP addresses is driving this. Most importantly tons of domains all on the same IP or C-Class that all interlink are the fastest way to announce to Google that you’re trying to cheat the system. This may have worked a couple of years ago, now it’s just a flashing neon sign telling Google to deindex you. What is LSI? LSI is short for latent semantic indexing. This refers to different words that have the same or similar meanings (or words that are otherwise related). For example, “housebreaking a dog” and “housetraining a puppy” are two entirely different phrases, but they mean about the same thing. The reason this is important is because Google analyzes webpages using LSI to help it return the most relevant results to the user. For example, a page that has the keyword “housebreaking a dog” but NO other similar words (like housetraining, paper training, potty training, puppy, dogs, puppies, etc) probably really isn’t about housebreaking. End result: Google won’t rank it as high as a web page that does include a lot of relevant, related terms. What does this mean to you? When you create a web page around a keyword, be sure to also include the keyword’s synonyms and other related words. Pure LSI analysis isn't scalable enough to handle the volumes of data that Google processes. Instead they use more streamlined and scalable content analysis algorithms that have some basis in LSI and other related technologies. It also appears that this analysis is ongoing and not just a one time run through the system. Cliff Notes: Don’t write content that a drunk 4th grader would be ashamed of. Spend the extra couple of minutes to write decent stuff and you’ll be fine. Should I build links for human beings or the search engines? Both but make sure you know which one you’re going for at any point. If you want human beings to click the link then make sure your content high quality and worth that click. If it’s never going to be seen by a human then don’t spend a week writing a beautifully crafted piece of prose use automation or anything you can lay your hands on to get links fast. What is an XML Sitemap? This is a listing of all the pages on a website, along with important information about those pages (such as when they were last updated, how important they are to the site, etc). The reason to create a sitemap is so that the search engines can easily find and crawl all your web pages. This is really only important if you have a large and complex site that won't be crawled easily. A 10-20 page HTML mini-niche site doesn't really need one while a 20,000 page product catalog might benefit from one. Also avoid automating this on WordPress autoblogs since sitemap generation is a processor hog and can get you kicked off of shared hosting. What's the sandbox? The disappointment webmasters feel when Google's stupid algorithms don't appreciate their site. It can't be them so it must be Google's fault. What is robots.txt for? This is a file some include in some or all of their website directories. Search engine robots (bots) look at this file to see if they should crawl and index pages on your site, certain file types or even the entire site. An absence of this file gives them the green light to crawl and index your site. If you don’t want search engine bots to crawl your site, then create a robots.txt file in your root directory that includes this bit of code: User-agent: * Disallow: / You can also create a meta tag that keeps the search engines from indexing your site: <meta name="robots" content="noindex"> Important: Only “well behaved” bots read robots.txt so don’t use it to “protect” content on your site just to keep Google from indexing stuff. Most importantly be aware that malicious bots will look for pages you’re asking not to be indexed and go to them with priority to see why. What's a spamblog? A spamblog (or splog) is a blog used primarily to create backlinks to another site. Splogs tend to be populated with fake articles, commercial links and other garbage content. In other words, they provide little or no value to a human reader. As such, the search engines tend to de-index these sites once they discover them. What's an autoblog? An autoblog uses an automation tool to pull in content from other sources and post it on the blog. In other words, it’s an easy way to automatically and frequently update a blog. They are a great way to build foundation sites to provide link juice to your higher ranking, more competitive sites but a good way to get sites banned if you don’t know what you are doing. Most importantly there is a lot of discussion about how legal they are due to reproducing content. I’m definitely not going to get involved in that discussion and I ask you not to turn this thread into a flame fest discussing it. What's an "authority" site? An authority site is one that is seen as influential and trustworthy by search engines, and thus it tends to rank well. Authority sites tend to be well-established sites that have a lot of high-quality, relevant content as well as links from other authority sites, Obviously, getting your own website recognized as an “authority site” will boost your rankings. However, it’s also beneficial to get backlinks from these authority sites. What are "supplemental" results? These are results that are displayed in Google’s index after the main results – especially if Google’s trusted websites didn’t return many results. These supplemental results are no longer labeled as “supplemental” results. However, this secondary database still exists to index pages that have less importance, such as duplicate content on your site or orphaned pages. For example, if you have multiple pages on your site with the exact same content, then Google will index your most important page in the main index, and place the duplicate page in the supplemental index. |
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04-01-2010, 01:30 PM
| #4 |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
Posts: 2,467
Thanks: 1,061
Thanked 1,134 Times in 379 Posts
| Re: The quick brown fox jumps over the lazy dog Google and Page Rank What is Page Rank? Page Rank (PR) is a numeric value from 0-10 that Google assigns to your individual web pages, and it’s a measure of how important that page is. Google determines this importance by looking at how many other high quality, relevant pages link to a particular page. The more links – and the better quality those links are – the more “votes” a page gets in terms of importance. And the more “votes” a site gets, generally the higher the PR. How often does Google update Page Rank? It used to be every 3 months but it’s becoming more and more erratic. Does PR matter? Yes and no. Originally PR was all that mattered in the search rankings but today that’s just not true since there are a myriad of other factors that Google considers when weighting who should appear where. That said, high PR is always worth having just don’t obsess over it. What is the "Google Dance"? When “stuff” changes the SERPs fluctuate, sometimes wildly. One day your site could be number 1 and the next nowhere to be seen. One of the main contributing factors to that is how Google sees your backlinks (which you’re consistently building, right?). Don’t obsess over it, just keep building and you’ll be fine. How does Google personalize my results? If you’re signed into Google, then Google keeps track of what search engine results you’ve clicked on. And even if you’re not signed in, Google keeps track of what results people who use your computer click on. Over time, Google starts to detect a pattern. For example, if you seem to always click on Wikipedia results, then Google will start showing you more Wikipedia results. If you always click on health results from webmd.com, then you’ll get more webmd.com results when you run a health-related search. |
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04-01-2010, 01:30 PM
| #5 |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
Posts: 2,467
Thanks: 1,061
Thanked 1,134 Times in 379 Posts
| Re: The quick brown fox jumps over the lazy dog Link Building Basics What is a backlink? This is when a third-party website links to your website. For example, if you write and submit an article to an article directory, then you’ll have an incoming link – a backlink -- from the directory. The search engines prefer one-way incoming backlinks from high-quality, relevant websites. What is anchor text? When you create a link, the anchor text is the clickbable part of the link. For example, in the phrase, “go to Google,” Google is the anchor text. The reason this is important is because you want to use your keywords as your anchor text on incoming links. So if you’re trying to rank for “gardening secrets,” then those two words should make up the anchor text for several of your backlinks. What is a do-follow/no-follow link? There are two types of “nofollow” attribute. The robots meta tag version – <meta name="robots" content="nofollow" /> Which tells (well behaved) bots/crawlers/spiders not to follow links on the page And the link attribute <a href=”http://www.google.com” rel=”nofollow”> Which tells search engines not to count the link in terms of ranking pages. In theory these links are worthless for boosting your search engine rankings. In practice you’ll often see some benefit, especially when mixed in with a load of dofollow links. Links are automatically “dofollow” in the absence of the rel=”nofollow” attribute. There is no rel=”dofollow” attribute. Types of backlinks? TBD Can paid links harm my ranking? Google’s official stance is that buying links is an attempt to manipulate rankings – and Google frowns on this practice. In reality, however, it’s very hard for Google to penalize you for buying links (and they wouldn’t be able to tell for sure anyway). Indeed, if there was a penalty, then you could destroy a competitor simply by purchasing links to their site and then reporting them to Google. Poof, competition gone. Of course it doesn’t work that way. As such, if there’s any “penalty,” it may just be that Google doesn’t “count” links from paid sources. TIP: Google does penalize the sites that are selling these backlinks – so if you buy backlinks, be sure that the backlinks aren’t coming directly from the penalized sites. Are reciprocal links bad? They’re not bad, per se, especially if they’re coming from relevant, high quality websites. However, one-way incoming links tend to be more valuable in terms of SEO. What is a one-way link? This is a non-reciprocal link. That means that Site A links to Site B, but Site B does NOT link back to Site A. The search engines prefer to see one-way links from relevant, quality sites. What is three-way linking? Three-way linking is a way for two webmasters to exchange links so that each person’s website gets a one-way link (rather than a reciprocal link). In order to make this work, at least one of the webmasters has to have a second site in the same niche. Here’s how it works: Webmaster 1 links his Site A to Webmaster 2’s Site B. Then Webmaster 2 links his Site C to Webmaster 1’s Site A. Thus Sites A, B and C all have one-way incoming links, like this: Site A -> Site B -> Site C -> Site A What is a site wide link? These are links that are found on every page of a website. For example, many people have a link to their “home” page (the index page) on every other page of their web site. That’s a site wide link. What is pinging? Pinging is informing web-crawling bots (such as search engines or directories) that you’ve updated the content on your web page. The goal is to get these bots to crawl and index your new content immediately. For example, if you post a new article on your blog, you can use pingomatic.com or pingler.com to inform multiple bots about this change. |
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04-01-2010, 01:31 PM
| #6 |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
Posts: 2,467
Thanks: 1,061
Thanked 1,134 Times in 379 Posts
| Re: The quick brown fox jumps over the lazy dog Advanced Link Building What is link velocity? This refers to how quickly you gain backlinks. For best results, maintain a consistent link velocity. Most importantly don’t build a load of backlinks (especially with fast indexation techniques) and then stop. Google sees this as a news article that was interesting for a short period of time but no longer relevant so stops ranking it. “Too many links” or “links built too fast” are rarely a problem but inconsistency is. Can I build links too fast? Yes and no. If you’ve got a brand new domain name and you fire up some of the more powerful link spamming automation software you’ll get you domain flagged quicker than you can say, “help me my site is gone”. If you’re building links manually or controlling your usage of serious spam software you’ll be hard pushed to build links too fast on any domain that’s already been aged a bit. Just be consistent. If you think you can build links too fast on any site here’s an experiment for you next time you’re having a slow weekend. Go out and buy the fastest, spammiest link building software you can lay your hands on and pick a Wikipedia article that currently ranks quite well. Go nuts. All you will do is strengthen its position. What is page rank sculpting? There are various techniques available to channel link juice through the links you actually want to receive it and thus rank them higher. In theory Google has corrected this but several experiments have shown this isn’t the case, although the actual PR passed through the links no longer gets affected. What is a link wheel? A link wheel refers to setting up multiple pages on multiple third-party websites (usually at least five) as a means of getting backlinks to your main site. You link these properties to each other, but not reciprocally. For example, you link your EzineArticles article to your Squidoo page, then link your Squidoo page to HubPages… and so on. Finally, you link each of these third-party pages to your main site. By using sites with a ton of content (and other SEOs backlinking them) you’re naturally tapping a bigger seem of link juice. Take advantage of this by writing high quality content for them so human beings follow the links as well since they will rank alongside your money site. What is a mininet? This is like a link wheel, except that you own all the sites that you’re linking together. You may link together a series of smaller niche sites, with each smaller site linking to your main site. For example, you might link your dog housetraining site to your dog obedience site, and then link your dog obedience site to a site about training dogs to do tricks. All of these smaller niche sites would then link to your main dog training site. What makes a good site for a link wheel? Web 2.0 properties and other websites that have a high Page Rank. The best ones are sites which you get a page that will be automatically linked to from all over the site. Article directories like EzineArticles are perfect for this since you get tons of internal links to kick things off with. What is link bait? This means “baiting” others into linking to your site. Typically, this means posting unique, controversial, extremely useful or otherwise entertaining content or tools so that others naturally link to your web page. In other words, you create and post viral content. What is a link farm? Link farms consist of large networks of sites whose sole purpose is to generate pages that can be used to link out to other sites that are actually worth something. They are pretty much essential to rank for more highly competitive keywords but don’t attempt this unless you really know what you are doing. Google is smarter than you! What is a footprint? TBD How do I search for footprints? TBD What is a proxy? A proxy server is one that sits between your computer and the Internet, and using one allows you to go online somewhat anonymously. If you get online using a Proxy, no one can trace your IP address back to you and your computer. For example, you can use a proxy to set up multiple EzineArticles.com accounts. |
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04-01-2010, 01:32 PM
| #7 |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
Posts: 2,467
Thanks: 1,061
Thanked 1,134 Times in 379 Posts
| Re: The quick brown fox jumps over the lazy dog Indexation How do I get my site indexed? Don’t bother submitting your site through the traditional methods. The fastest way to get a site to appear in Google’s index is to create backlinks to it. Use social bookmarking sites to create lots of easy win links from sites that are spidered regularly and submit any RSS feeds you’ve got to directories. If you’re really keen to get indexed as fast as humanly possible –
How do I get my backlinks indexed? The slow way is to wait for the search engines to naturally find them. The faster way is to ping the page after you leave a backlink. For truly fast backlinking social bookmark them or create RSS feeds with links in. How can I tell if my site has been visited by a spider/bot? By checking your traffic logs and statistics. Most traffic analyzing software will recognize and label the bots and spiders that crawl your site. You can also recognize these visitors manually, as the “user agent” is usually labeled something obvious, such as “Google Bot.” |
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04-01-2010, 01:33 PM
| #8 |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
Posts: 2,467
Thanks: 1,061
Thanked 1,134 Times in 379 Posts
| Re: The quick brown fox jumps over the lazy dog Statistics and Monitoring What percentage of people click on the first listing in Google? Only Google knows for sure, but estimates range from about 40% to 50%. AOL once released their data, which suggested that 42% click on the first listing. “Heat map” studies tend to lean more towards 50% or more. How do I use Google alerts to monitor the SERPs? All you have to do is get a Google account and then go to Google Alerts. There you enter the keywords you want the tool to monitor the SERPs for, choose “comprehensive,” choose the frequency you want to receive the alerts and then enter your email address where you want to receive the alerts. Once you’ve completed those simple steps, you’ll get alerted when new pages that use your keywords appear in the search engines. You can also use this tool to monitor your backlinks as they appear in Google. Just enter this search term into the alerts field: link:www.yourdomain.com/filename.html Replace the above URL with your actual link, of course. How can I track the number of backlinks I have? There are a variety of tools available to you, such as using the Yahoo! Site Explorer, Google Webmaster tools (check the links report) and SEO Quake. Using these tools is preferable to searching directly in Google. That’s because searching manually generally yields only a sample of the sites that are linking to your site. Ultimately they’re all wrong! Don’t obsess about tracking these things just focus on building more. |
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04-01-2010, 01:33 PM
| #9 |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
Posts: 2,467
Thanks: 1,061
Thanked 1,134 Times in 379 Posts
| Re: The quick brown fox jumps over the lazy dog Keyword Research What makes a good keyword? A good keyword is one that your target market is searching for regularly. An even better keyword is one that’s not only searched for regularly, there’s also very little competition in the search engines. That means you have a good chance of ranking well for that keyword. How many people are searching for my keyword? You’ll need to use a keyword tool to find out the answer. Example tools include the Google keyword tool, WordTracker.com, MarketSamurai.com and any number of other similar tools. What is the "true" competition for a keyword? Forget all that rubbish you see in just about everyone’s WSO “proof” about how they outranked a bajillion other sites for some phrase or other. The only listings that matter are on page 1 so the only people you are competing with are on page 1. I would much rather compete with a billion PR0 unrelated sites than 10 PR9s that have been around over a decade and you should too! Find out the page rank for the top ten listed pages and find the number of backlinks they have. That’s your competition. What are long tail keywords? Highly niche searches. For example, “dog training” is a short tail keyword, while “how to train a deaf dog” is a long tail keyword. Long tail keywords tend to have less people searching for them than short tail words. On the other hand, they also tend to have less competition in the search engines, thus it can be easier for you to get top rankings for these words. |
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04-01-2010, 01:34 PM
| #10 |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
Posts: 2,467
Thanks: 1,061
Thanked 1,134 Times in 379 Posts
| Re: The quick brown fox jumps over the lazy dog Official Stuff What is the official Google/Yahoo/Bing policy on SEO? The search engines encourage you to design your site and organize your content in a search engine friendly way. This includes proper use of meta tags, creating information-rich sites, including words on your site that your users are searching for, using site maps and more. However, they all strongly discourage any attempts to manipulate your search engine rankings, such as keyword stuffing, link spamming, cloaking and similar practices. Why doesn't Google tell me how many links I have? Google only shows a sample of backlinks, because generally it’s only webmasters who are seeking this information. As such, webmasters who know ALL of their competitor’s backlinks can just go and get links from the same sources (which may be viewed as manipulating the rankings). By only showing a sample, Google helps reduce this practice somewhat. They also make some claim about the amount of resources required to list all this information which I guess would be true if they didn’t have to have it stored for a million other reasons. Bottom line, they don’t want you to have it, get over it. Who is Matt Cutts? Matt Cutts is a Google employee specializing in SEO issues, and thus he’s seen as the authority on all things Google. He frequently talks about SEO practices, Google’s policies, link strategies and other Google issues. You can find his personal blog here. He’s an incredibly talented and influential individual but never forget that he has Google’s best interest at heart. Not everything he says can be taken as Gospel. Google webmaster tools Google offers webmasters a variety of free tools that allow you to do things like: submit your site map, get more info about how often the Google bot is crawling your site, get a report of any errors the bot found, see the internal and external links pointing to your site, determine how your URL is displayed in the SERPs, etc. You can access the full set of Webmaster Tools here. |
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04-01-2010, 01:35 PM
| #11 |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
Posts: 2,467
Thanks: 1,061
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| Re: The quick brown fox jumps over the lazy dog Automation, Outsourcing and 3rd Party Stuff Can anyone guarantee a 1st place ranking? No. Because the search engines can and do change their algorithms, and because a third-party site may drop or change your links, no one can guarantee a first place ranking for a keyword. However, SEO experts can create high rankings – even first place – for certain keywords. They just can’t guarantee those placements, as the algorithms and third-party links are not under their control. What is a backlink packet? Instead of searching for high-PR, .edu, .gov and authority sites to place your backlinks, you can save time by purchasing a “packet” that lists these types of sites for you. These packets typically include “do follow”:
…and similar sites. The bonus of these packets is that they save you time since you don’t have to seek out these sites yourself. The downside is that sometimes the webmasters change their policies once they get an onslaught of these links. For example, the owner of a high-PR blog may change to “no follow” links or disallow comments altogether. I bought a packet of "high pr links" but all my links are PR0, what happened? Usually this is because the main page of the website – such as the main page of the forum – has a high PR. However, the actual place where you put your link – such as your profile page – is PR0 because you basically just created the page when you created your profile. What automation tools are there? There are a variety of tools you can use to help automate the SEO process, including:
What SEO service should I use? This question is far too contentious for a forum FAQ like this so I’m not going to name specific services. Instead here’s some general advice on selecting SEO services. Don’t fall for hype about “ranking for the most competitive terms in the SEO industry”. SEO companies that do this are pouring their resources into this highly competitive game because of the PR boost its worth. Ultimately that cost has to go somewhere. Instead find SEO firms that focus on customer testimonials showing good results. Don’t get involved in “my links are better than your links” battles. Nothing annoys me more than seeing arguments about how so-and-so’s link packet is more effective than such-and-such’s. Just focus on building a large variety of links and you’ll be fine. What does an SEO host give me that a regular one doesn't? Multiple C-class IP addresses. So even if you host multiple websites with one host, you get different addresses. And that means you can build a mininet more easily without being detected. |
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04-01-2010, 01:36 PM
| #12 |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
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| Re: The quick brown fox jumps over the lazy dog Glossary SEO: Refers to search engine optimization, which is the practice of using on-page and off-page factors to improve your search engine rankings. SERP: Refers to search engine results page. When a user enters a query into a search engine, the results are called the SERPs. You can also refer to specific pages of the SERPs. For example: “My website is on Page 3 of the SERPs for my keyword – how do I get it to Page 1 of the SERPs?” Spider/Crawler: This is a robot (bot) or computer program that search engines and directories send out to find and index pages across the web. It can only find pages that are linked to other pages. You can check your traffic logs to discover when and how often various spiders / bots / crawlers visit your site. Backlink: This is an incoming link pointing to your web page. Search engines prefer to see one-way backlinks (rather than reciprocal links) coming from high-quality, relevant websites. Anchor Text: When you create a link, the anchor text is the clickable part of that link. For SEO purposes, you should use your chosen keywords as your anchor text. LSI: Refers to latent semantic indexing, which is a way to analyze content to see if all content on a page is related. For example, if there is a page about swimming safety, you’d expect to see words like “water” and “swim.” Both of those words are different than the word “swimming,” but an LSI analysis will realize the content is related. Google uses LSI to help it return the best results to searchers. As such, be sure to use related words on your own pages. For example, if your page is about cats, then use the words: cat, cats, kitten, kitty and feline. |
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04-01-2010, 09:04 PM
| #14 |
| Ghostwriter War Room Member  Join Date: Mar 2009 Location: Ontario
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| Re: SEO - Frequently Asked Questions
Now that is a ton of valuable information and a lot of work you put into it. Greatly appreciated Andy
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04-01-2010, 10:37 PM
| #15 |
| Senior Warrior Member War Room Member  Join Date: Aug 2008 Location: Atlanta GA Metro Area, USA.
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| Re: The quick brown fox jumps over the lazy dog
Some good info, but there are some items I don't agree with... "Your individual web pages should all fit under one main theme" You mean single themed sites like About.com, Yahoo Answers, Wikipedia, etc, etc, etc This kind of targeting is somewhat helpful with Adsense and for the impact of outbound links but doesn't seem to significantly affect search results for that site itself. "(e.g., a .com is better than a .info)" Search for... pagerank checker Noam Chomsky roman coins new york transit craft ideas regular expressions move your money etc..... It's all in the links, not the domain extension. "Having a lot outgoing or reciprocal links" Outgoing links are not a huge factor in and of themselves, but it's what they're pointing to. In fact, you might have a more authoritative site if you link out correctly. "How frequently you update your site" Not a significant factor in many cases. A lot of older sites haven't been updated in over 10 years and still rank well because their content is evergreen. Now, if you're doing a celebrity blog, you'll need to update like crazy. "using text that’s the same color as the background can negatively affect your rankings." Only a factor is a site is visually inspected and there are many cases where the use of this technique is legit, such as hiding TV/Movie spoiler information. "Just make sure they do a domain push at the same registrar it was originally registered at or all these effects are lost." Not necessary at all. Google doesn't appear to algorithmically track this. Otherwise, the old domain penalty problem you mentioned just above this wouldn't be a factor. "Links from the same IP have very limited value. Links from the same C-Class IP block have a little more value but still not much." Not as important as it once was, especially when it comes to sites hosted on huge shared server clusters like those at HostGator/ThePlanet, BlueHost and others. The shortage of available IP addresses is driving this. "Google analyzes webpages using LSI" Pure LSI analysis isn't scalable enough to handle the volumes of data that Google processes. Instead they use more streamlined and scalable content analysis algorithms that have some basis in LSI and other related technologies. It also appears that this analysis is ongoing and not just a one time run through the system. "The reason to create a sitemap is so that the search engines can easily find and crawl all your web pages." This is really only important if you have a large and complex site that won't be crawled easily. A 10-20 page HTML mini-niche site doesn't really need one while a 20,000 page product catalog might benefit from one. Also avoid automating this on WordPress autoblogs since sitemap generation is a processor hog and can get you kicked off of shared hosting. What's the sandbox? The disappointment webmasters feel when Google's stupid algorithms don't appreciate their site. It can't be them so it must be Google's fault. |
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04-02-2010, 01:06 AM
| #16 |
| Senior Warrior Member  Join Date: Nov 2005 Location: Tampa, Florida
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| Re: SEO - Frequently Asked Questions
Hi Andy, Wow, you put a bit of work into this post and I must commend you on your effort! I have to agree with bgmacaw on his tweaks of your answers. Some of your answers are spot on, others sorta right and many of your answers are just too vague to be useful in my opinion. When I have just a bit more free time I will try to add a few alternate answers with a wee bit more specific and useful information. Please don't take me wrong, you made an excellent start, but hope to add a bit more clarity in some of those answers. |
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04-02-2010, 01:52 AM
| #17 | |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
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| Re: The quick brown fox jumps over the lazy dog Quote:
If you'd like me to add your real name next to your screen name I'm happy to do that. The only one I didn't edit in is the comment about the 301 redirect. I've seen reasonable evidence to suggest that Google can and does track that and since there is very little additional effort in getting the domain pushed at the same registrar it's probably better to be safe than sorry. Thanks again, Andy | |
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04-02-2010, 01:54 AM
| #18 | |
| Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , .
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| Re: SEO - Frequently Asked Questions Quote:
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04-06-2010, 04:33 AM
| #19 |
| Can Content be Addictive? War Room Member  Join Date: Nov 2008 Location: UK
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| Re: SEO - Frequently Asked Questions
This is a sterling effort, Andy - and I hope that people appreciate the work that went into this. This compilation is much better than the majority of reports & ebooks that people pay good money for. Thanks a lot. |
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04-06-2010, 06:05 AM
| #20 | |
| Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Atlanta GA Metro Area, USA.
Posts: 3,643
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| Re: The quick brown fox jumps over the lazy dog Quote:
Basically, I see these domains hold on to or regain PR or remain penalized for wrong doings in the past. | |
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04-06-2010, 08:18 AM
| #21 |
| Active Warrior  Join Date: Sep 2009 Location: New Jersey, USA
Posts: 86
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| Re: SEO - Frequently Asked Questions
Hey Andy, Thanks so much for a detail explantion on SEO. I know we all appreciate it especially those of us who are just babies waiting to grow. Thanks. Hobo82 |
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04-06-2010, 09:11 AM
| #22 |
| Warrior Member Join Date: Apr 2010
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| Re: SEO - Frequently Asked Questions
Great resource, but one of my panging questions is where should one begin in link building...meaning how should I go about asking people for high quality links without looking like spam?
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04-06-2010, 04:43 PM
| #23 |
| SEO D'Artagnan War Room Member  Join Date: Aug 2009
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| Re: SEO - Frequently Asked Questions Good stuff Andy. It should really help with the wild west opinions going on in the forums. Lot of solid SEO advice there. The only issue I would lightly take exception to is the whole nofollow thing. There is a whole lot of debate on this and alot of people are greatly misled into running down no follow links or buying packets with them because sellers find it easier not to filter. I have yet to see anyone present evidence that the theory isn't a reality and that Google really doesn't follow the links as far as counting them toward serps. but still thats alot of work and appreciated. |
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04-07-2010, 03:56 AM
| #24 |
| Warrior Member Join Date: Apr 2010
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| Re: SEO - Frequently Asked Questions
How about strategies to in doing SEO..
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04-08-2010, 07:11 PM
| #25 |
| Warrior Member Join Date: Apr 2010
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| Re: SEO - Frequently Asked Questions
Some TERRIFIC info there, Andy. Thanks a Bunch ! I'm searching forums and reading Lots. There are still some terms that (I think) are Very Basic: Somebody please define: A Landing page: A visitor “lands” on a “landing” page, but is that simply a website page? What is different about it? Is a “money page” where the visitor would actually buy something? What about in affiliate marketing? What’s a ”static” website? I know about “bookmarking” a website when in my Firefox browser, but how does that apply in the affiliate marketing business? What’s a "hop"? What is to “submit an RSS feed”? What’s a Sub blog and a Master blog? What’s a “feeder” site? Again, Thanks Very Much for this post. Mark |
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04-09-2010, 07:31 AM
| #26 |
| Active Warrior  Join Date: May 2006 Location: Las Vegas
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| Re: SEO - Frequently Asked Questions
Hi Vipin, On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, Google, MSN etc. On page factors are directly related to the content and structure of the website. It is the term that describes the necessary changes made on a site to increase its presence online. |
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04-14-2010, 12:12 AM
| #27 |
| real estate  Join Date: Mar 2010
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| Re: SEO - Frequently Asked Questions
Wow!!!! Thanks for sharing really good SEO questions.... And Please keep sharing it..... |
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04-14-2010, 07:06 AM
| #28 |
| HyperActive Warrior War Room Member  Join Date: Oct 2009 Location: Flowers Land
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| Re: SEO - Frequently Asked Questions
Thank you. I found your post is very helpful. Regards, Mozes |
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04-14-2010, 04:09 PM
| #29 |
| Warrior Member Join Date: Apr 2010 Location: ukraine
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| Re: SEO - Frequently Asked Questions
great thanks for sharing that!
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04-17-2010, 04:41 AM
| #30 |
| Warrior Member Join Date: Apr 2010
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| Re: SEO - Frequently Asked Questions
OOOOOOOh.................thats a hell of an information list. Finding it helpful in my SEO jobs. |
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04-17-2010, 06:26 AM
| #31 |
| HyperActive Warrior War Room Member  Join Date: Nov 2006
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| Re: SEO - Frequently Asked Questions
Awesome - thank you.
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04-24-2010, 04:28 PM
| #32 | |
| Senior Warrior Member War Room Member Join Date: Jul 2008 Location: Location, Location.
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| Re: The quick brown fox jumps over the lazy dog Quote:
As for the above, never a truer SEO word said. Phrase match, less than "x", competition, allintitle, yawn, could care less. Who's in positions 1-5 and can I whup them. | |
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04-26-2010, 02:08 AM
| #33 |
| Carpe Diem War Room Member  Join Date: Apr 2010 Location: Texas
Posts: 78
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| Re: SEO - Frequently Asked Questions
Andy, Thanks for taking the time to put together this very informative thread. I'm sure many people will profit from the hard work and time you put into this. Also, you did a great job keeping it easy to read (not to technical) for newbies. Great Job! |
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04-26-2010, 01:29 PM
| #34 |
| Warrior Member Join Date: Mar 2010
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| Re: SEO - Frequently Asked Questions
Absolutely, I am completely new to this, but I could read all of it in one sitting. Thank you very much.
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05-02-2010, 10:14 PM
| #35 |
| Warrior Member  Join Date: May 2010 Location: Singapore
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| Re: SEO - Frequently Asked Questions
Now I understand that Google does personalize results even if I'm not logged in any google account.
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05-03-2010, 02:35 PM
| #36 |
| Active Warrior War Room Member Join Date: Aug 2009 Location: India
Posts: 31
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| Re: SEO - Frequently Asked Questions
Thanks for your post. It was very useful. I have one question, one of my sites has several back links, I am sure it has more than 10 but when I checked it's ranking on alexa, it says, there was only 1 out bound link. Any reason why?
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05-06-2010, 09:38 AM
| #37 |
| Warrior Member Join Date: May 2010 Location: Atlanta
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| Re: The quick brown fox jumps over the lazy dog
Looks like you've spent a lot of time on this and would have some good advise. If you would have the time to look at our site and give some feedback, I'd much appreciate. We just lost a lot of our SERP when we launched new homepage (we put old one back) but haven't recovered at all. crazy4moneyclips.com. Thanks for any and all help you can provide.
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05-10-2010, 11:24 PM
| #38 |
| Warrior Member Join Date: May 2010
Posts: 2
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| Re: SEO - Frequently Asked Questions
Two kinds of optimization followed in SEO. First method is on page and second one off page. Off page refers to web site optimization techniques and implementations that help web page search engine ranking and that are not implemented directly on the page. In on page optimization we make changes with coding part of web page that affects its ranking on SERP. Update contents, Meta tag, title, description, keyword, h1...h6, canonical etc... and internal linking. Good quality content and links are important in SEO...they are complimentary to each other. And also content and links are required for a website to rank well in Google. If you have good content and have done your on page optimization well you can expect to rank well in yahoo and Bing, but Google takes into account backlinks more. So make good inter linking also do forum posting, comment posting and article its very helpful for you.
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05-16-2010, 08:14 AM
| #39 |
| Warrior Member Join Date: May 2010
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| Re: The quick brown fox jumps over the lazy dog
is there any relation between the PR of my back links sites ? such as any forum has higher PR than other forum has the first priority to me.
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05-17-2010, 04:40 AM
| #40 |
| Warrior Member Join Date: Apr 2010
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| Re: SEO - Frequently Asked Questions
From now this page is my Bookmarked page, and ill share it with my friends to learn complete about SEO strategies and all related factors by which we can improve our knowledge. thanks for posting these multiple pages combined in single one. |
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05-19-2010, 04:30 AM
| #41 |
| Warrior Member Join Date: Mar 2010
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| Re: The quick brown fox jumps over the lazy dog
Thank you for your post.
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05-19-2010, 10:37 AM
| #42 |
| Warrior Member War Room Member Join Date: May 2010 Location: Lake Hamilton, Florida
Posts: 2
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| Re: The quick brown fox jumps over the lazy dog
This is great. I'm not just starting from scratch, but from itch. Thank you for taking the time to explain this stuff. Sharon Success facilitates more success! |
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05-19-2010, 03:14 PM
| #43 |
| Warrior Member Join Date: May 2010
Posts: 2
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| Re: SEO - Frequently Asked Questions
what is the cpa how is work tunde
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05-22-2010, 01:20 AM
| #44 |
| Warrior Member Join Date: May 2010
Posts: 2
Thanks: 0
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| Re: The quick brown fox jumps over the lazy dog
Thank you very much Andy for valuable information
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05-22-2010, 04:39 AM
| #45 |
| Warrior Member Join Date: May 2010
Posts: 6
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| Re: SEO - Frequently Asked Questions
The first time I posted a thank you note to this section especially the last book in the recommendation, I had clicked the option of quote message in reply. My post was not posted because I had not done sufficient number of posts to warrant this type of attachment. I was advised to remove the link and resubmit but there was nowhere for me to click to remove the option. So I had to log out to now come back. Does anyone know how to do this with less pain? Thanks for this post - I find it very useful especially the last book in the recommended list of three. |
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05-26-2010, 05:58 AM
| #46 |
| Warrior Member Join Date: May 2010
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| Re: SEO - Frequently Asked Questions
Great Stuff!
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05-27-2010, 08:11 PM
| #47 |
| Warrior Member  Join Date: May 2010
Posts: 1
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| Re: SEO - Frequently Asked Questions Thanks a lot for this information. I am new to all this SEO stuff and this information has helped me a lot, thanks again. |
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06-08-2010, 11:21 PM
| #48 |
| isha_rubiana Join Date: Jun 2010
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| Re: SEO - Frequently Asked Questions
woww.. thzx so much for ur information.. helped me alot  |
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06-09-2010, 12:28 PM
| #49 |
| Warrior Member Join Date: Jun 2010
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| Re: SEO - Frequently Asked Questions
Thanks for the top quality information
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06-10-2010, 09:58 AM
| #50 |
| Warrior Member War Room Member  Join Date: May 2010 Location: Panama, Central America
Posts: 28
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Thanked 1 Time in 1 Post
| Re: SEO - Frequently Asked Questions
As someone starting out, this is a fantastic resource - thank you! Belinda |
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