A couple of you have mentioned about the importance of telling a story (if possible) in your copy to help sell a product or service. Vin Montello was once referred to as the "Storyteller Seller" because his strong ability to bring a story element into a sales letter.
If we study great copywriters to learn copywriting... what about great story tellers in fiction?
So give 'em up... who do you like to read as fun reading... the story-tellers that have been known to capture your attention -- maybe even for hours on end?
I'll give you two of my favorites:
First, Brad Thor. If you like the counter-terrorist/hunt down the bad dudes books, then you'll love Thor's stuff. His main series revolves around a fictional character that is a former Secret Service agent turn government counter-terrorist.
Second, James Patterson. I'm talking about Patterson's earlier work or the books he writes without a co-author. He's got one of the strongest best selling streaks going among fiction authors. As a copywriter, you'll appreciate the fact that James Patterson was the Creative Director for J. Walter Thompson Worldwide which is a huge ad agency before he became a well-known fiction author. He writes some killer suspense and thriller novels.
Okay, that's two of my favorite authors.
What about you?