Mobile monopoly review

Profile picture of the author Martin Brock by Martin Brock Posted: 08/05/2010
UPDATE (Aug. 20): In an attempt to shed more light on the concerns about this product, I have contacted around 8 well-known people (big/medium gurus) who promoted this - 6 people replied so far.

If one had hoped to receive well-thought out reasons for promoting this product, one would be very disappointed. So far the replies can be summarized like this:

- It looked like a good introduction to mobile marketing

- We have a good relation with the author

- I am deeply sorry for promoting this product! (1 person only)

- The warrior forum is negative!

The responses are generally generic and with no real attempt to address the valid concerns that I and many other people have raised. No substance has been brought to the table in defense of this product. One person did offer to retract the endorsement, and apologize to his list for sending this out, but did not come through on it. Another has promised to look further into the matter and get back to me.

Review:

I actually spent a few hours on this review, so I hope it is ok that I post a new thread about it.

I apologize for the poor grammar/writing - I wrote it very fast.

As I stated in the other thread, I am only reviewing this product because a friend of mine bought two of this guy’s previous products. I paid for this one myself, and I will be refunding it out of sheer principle. I would have refunded the two others as well if I had paid for them.

There are 11 modules and some extra videos in the members’ area.

Module 1 – A lot of mobile stats and data in this one, most of which should not be surprising to most people who regularly follow industry news.

Module 2 - In this module he seems to go on and on about sending traffic to mobile optimized squeeze pages. What if 30 people converts, then I just made $150”, “this can really start to add up”, "Alright so I send them a Clickbank offer, and boom" – that last one is just classic, timeless relationship building advice! (I hope you can detect the irony). He goes on with "I get a huge list that I can market to forever", "CPA stands for.." and so on..

He keeps talking about his conversion rate, and various numbers, and how much money you can potentially make, and yet fails to explain how to accomplish it - is it by any chance because sending traffic straight to affiliate links is THE most fragile business model in existence? The rest of video 2 contains more pipe dreams and "think of the possibilities" moments, again without any tangible, actionable direction.

Module 3 – Here he explains how the interfaces of the ad platforms work again peppered with regular "just think of the possibilities" moments (sorry if I repeat myself, but monkey see, monkey do, or whatever the appropriate saying is in this context.. I am speed writing here! – this is very basic stuff.

Module 4 - More from the same drawer - and then the big secret is revealed. I don’t even own a cell phone, and even I know that a mobile browser is different from a standard browser. At this point the "just think about how much money you can make" filler is getting more than unbearable.

Module 5 -- "Clickbank is amazing, you can make a lot of money with it" that is not an exact quote, but close. He spends a long time explaining the basics, and includes regular mentions of "big money". He also talks about his squeeze page software - which comes at additional cost (67/month) - but he never provides any tangible proof that the squeeze pages presenting the mobile offers are the true source of his income, or that they have any sort of real effect.

Module 6– In this one he shows how to get affiliate links from Amazon in order to sell physical products as an affiliate - the most creative part about this module is the title: "let’s get physical". I noted that his account shows no sales activity. This is generally another uninteresting video that covers very basic stuff.

Module 7 – In this module he explains how to get pay per call offers. Pay per call is really just another way of tracking an affiliate sale, but through a phone number instead of an affiliate URL. Again, the information provided is very basic "how to find an offer" interspersed with even more "easy, easy money" comments, but no real guidance or insight is offered.

Module 8 - In this one, the "just think about the possibilities" moment deals with mobile marketing for local businesses. Sure, you could go out and manage mobile campaigns for local businesses - they may not be tech savvy, but you can be sure they want to know exactly what they get from their advertising dollars. And what do they get? Is there even enough volume to support very specific local offers through mobile advertising? He just mentions this as an idea, one of many, that is not supported by anything tangible in the form of how to do it, or what results he has accomplished (I know what my guess is).

I did see the remaining videos, but found no reason to mention anything further about them.

Oh, except the Iphone app module. That was the first video that actually made me laugh out loud. Again, completely in line with the rest of the product – he talks about possibilities and potential, and how a lot of people make a killing with apps - but again - with no with real direction.

I will just let these links speak for themselves:

So, You Want To Develop iPhone Apps, Eh? You REALLY Want To Read This! Dvorak Uncensored: General interest observations and true web-log.

Is The Rush To Develop iPhone Apps Creating A Bubble? | mocoNews

And a quote from one of the articles:

Supercollider Blog reports on several levels of paid app downloads, the relevant number is that half of all paid iPhone apps get less than 1,000 downloads. The median point is under 1,000. Lets call it 999. That number times $1.95 per paid app gives the ‘most typical app’ the total revenues in its lifetime – the full two years of App Store existence – of $1,948 dollars. This is before Apple takes its cut of 30%, so we are left with $1,363 over two years or $682 per year. This is so ‘successful’ that half of all of the developers of the 164,250 apps – will actually earn LESS THAN THIS. Before you start to cry, remember, there is that Angry Bird game that had 4 million paid downloads and the Bewelled 2 game with 3 million paid downloads. Thats your math there, they are totally skewing the averages, and you are stuck in the ‘long tail’ indeed. Half of all developers will earn less than $682 per year. Do you still think this is a good business idea?

The overall verdict

There is a lot of filler and basic stuff where he spends time on the usual suspects; Clickbank, what is CPA offers, and so on. “Clickbank pays high commissions" and "Amazon pays lower commission".

Most of the content has been regurgitated in 100s if not 1000s of products since. The few things he mentions that some people may not have heard of (such as pay per call) are covered in an extremely superficial way.

He almost never (if at all) mention aspects of real online marketing (relationship building, improving conversion rates, pre-selling) - stuff that is vital - but maybe that is because that sort of thing requires real EFFORT which would be more than 99% of his intended audience bargained for (judging by the sales letter). To fill out the holes it is apparently much easier to just have tons of "how to sign up for Clickbank" videos - yes, I think that is actually a title of one of the videos.

In regards to getting low CPCs - you can not by any standard compare the CPC of display ads and search ads. Getting a positive ROI is by no means guaranteed just because you get clicks at just a few cents. As an example, it is relatively easy to get clicks from Google (Adsense), and a number of other platforms from 3-10 cents (I have nothing for sale here or anywhere else), in some markets higher. I have done that several times. The key however, is conversion, as most of us know. And on top of that, it seems that most people are paying much more than the few cents he talks about.

He does not go in and show concrete tangible examples of winning campaigns - sure he has "proven" campaigns. But anyone who knows anything knows that any CPA network or affiliate network will throw their best performing campaigns at you like they were dead rodents (I realize that was a pathetic analogy . No solid proof that he makes money from the mobile offers is ever presented - why does only Clickbank and Paypal earnings show on the sales page? He is particularly generous in showing his Clickbank earnings in the sales videos. But he does not navigate to the pages in his various accounts that show proof of earnings in the videos inside the members’ area. For someone who likes to talk so much about how much money he makes WHY does he not show any real tangible results achieved promoting these offers? And why do all screenshots/videos that involve his campaigns show all campaigns on pause?

As someone else have already hinted - which is completely on par with my own sentiments - is the fact that you get a very distinct feeling that the author is not actually applying most of these things, he just explains the "potential" and how this is "easy money", and adds in various random potential earning scenarios, conversion rates and so on. A critical voice might infer that the results shown on the sales page could very well come from sales of his previous "make money online" offers in Clickbank (which also supports Paypal), and not from real b2c affiliate marketing offers on mobile phones. The author has so far been unresponsive in terms of submitting the proof I emailed him for.

In reality, it is not as easy as he makes it out – as also already pointed out earlier in the thread by someone who is doing it – and several other posters who have posted results from their campaigns. And those who make the wildest claims, including the author, does not seem to want to or be able to provide irrefutable evidence of their alleged quick, easy, and significant earnings.

Now - I could probably write another 5-10 pages about this product easily. But the time I have already spent is more than enough time wasted. I think is a shame that this type of product can “break through” in these circles. Of course, people can get a refund - but they can not get their time back, and the money invested in campaigns that don’t produce results.

And if this is by any means the industry standard, a lot of people will end up in a cycle where they jump from one quick fix to another because the product is carefully constructed to give the illusion that it does really work with no effort required..."but just not for me". And so, the story repeats itself with no one the wiser because "quick fix" authors refuse or lack the skills to educate people on the true principles of Internet marketing.
#mobile #monopoly #review

  • Profile picture of the author dannynz
    dannynz
    Originally Posted by Martin Brock View Post

    In reality, it is not as easy as he makes it out – as also already pointed out earlier in the thread by someone who is doing it – and several other posters who have posted results from their campaigns. And those who make the wildest claims, including the author, does not seem to want to or be able to provide irrefutable evidence of their alleged quick, easy, and significant earnings.
    No it is not easy Martin - I think you might be referring to my comments in the other thread e.g. just in the past 12 hours I have set-up another campaign to double check I have it right before I show the complete details so everyone do it - so yes it takes forever to get it right - but the good news is I can click a button to clone my set-up into your account.

    Martin impressive review, very good, thank you. I have had so many emails etc on my mobile marketing I have not had time to even go over most of Adam's videos. The ones I have seen so far have not been that impressive. Love to hear from other people on Adam's set up and if it is working for them. Personally I would forget building a list.

    thanks again Martin

    Danny
  • Profile picture of the author tkhowse
    tkhowse
    Thanks for your very thorough review. I really appreciate your honesty and how you disclose the true facts surrounding this product.

    Now, has anyone on here found a training course that really helps Internet marketers to develop profitable mobile marketing campaigns? It seems like mobile marketing might have a lot of potential, and it's very intriguing to me.
  • Profile picture of the author JonathanBoettcher
    JonathanBoettcher
    Originally Posted by dannynz View Post
    Personally I would forget building a list.
    Uh... did you actually just say that? Seems to me a list is pretty well the only way you're going to put this to work for you...
  • Profile picture of the author ScottR
    ScottR
    Martin,

    Thanks so much for the very comprehensive review. It is definitely helpful.

    In my experience, pretty much all forms of traffic arbitrage require substantial effort and testing. After all, if the process didn't take work or at least a special skill set of some sort, then why would they need us as affiliates in the middle?

    --Scott
  • Profile picture of the author jprano
    jprano
    Martin,

    Great review, especially writing real fast. I appreciate your candid honesty.
  • Profile picture of the author Martin Brock
    Martin Brock
    Originally Posted by JonathanBoettcher View Post
    Uh... did you actually just say that? Seems to me a list is pretty well the only way you're going to put this to work for you...
    That is very true since, especially since it appears that generating a profit on the front end is not at all very easy, despite the relatively low cost of clicks.

    But here is the problem - and this is is one thing I can't believe I forgot to put in the review. Ordinary web pages are proven to work for lead generation through landing/squeeze pages. They have the ability to convey a message that is likely to generate a sign-up. The landing page examples I saw in the course (I think it was those generated by the software) seemed very primitive, and it does look doubtful that they are going to work as intended. Obviously that means that your cost per lead ist most likely to be through the roof.

    Now, I am not saying it is impossible to generate leads via a mobile phone. In fact, it is very likely that some companies are already doing it with some level of success (this is not something I have investigated). But so far there is nothing that demonstrates that it can be achieved by applying the methodology outlined in this course in a cost-effective manner.

    That leaves people - for now - with direct linking. A business model that I personally do not want to engage in. I have NOTHING against it. Usually there is just too much trial, error, and time wasted. Even if you do become successful, you are operating a business where the only real competitive advantage you have over the next guy is the ad text that leads to the offer. That's a business that is easy to duplicate (=saturate), and regulations can shut you down in an instant (ie Google's restrictions on affiliate links to the same landing page introduced a number of years back)

    And thanks to everyone for your comments btw
  • Profile picture of the author dannynz
    dannynz
    Originally Posted by Martin Brock View Post
    That is very true since, especially since it appears that generating a profit on the front end is not at all very easy, despite the relatively low cost of clicks.
    I am getting success only from direct cpa offers via pushing banners on wap, not iphones at all. There is a way to do the market research. i am not sure i want to even go back to trying to build a list with the way Adam is showing people.

    saying that my most successful campaign is slow now cause there are 4 mobile advertiser running it with the same banner.

    To fix the cost issue today I have managed to do a deal with a bigger provider then admob, and getting direct help to make campaigns work and I can clone my set-ups to anyones account at the click of a button.

    Danny
  • Profile picture of the author PeteNY
    PeteNY
    Originally Posted by dannynz View Post
    ...my most successful campaign is slow now cause there are 4 mobile advertiser running it with the same banner.
    Danny
    Maybe I'm missing something obvious but...

    How can you tell there are 4 advertisers running the same offer with the same banner?
  • Profile picture of the author dannynz
    dannynz
    Originally Posted by PeteNY View Post
    Maybe I'm missing something obvious but...

    How can you tell there are 4 advertisers running the same offer with the same banner?
    hey pete, I know this because I am now dealing direct with one of the account managers at a mobile advertiser, as they are helping me make the campaigns profitable they give me a little more insight I think ... I will be sharing this with the list over time.

    d
  • Profile picture of the author Randy Smith
    Randy Smith
    Another thank you added.

    This is what I expect to find in the review section. An actual post from someone who has gone through the product...

    Too many times we see - this looks great, but never get the actual follow up post to say whether it is or isn't!

    Great post Martin

    Randy
  • Profile picture of the author kevintg1
    kevintg1
    Great review Martin
    and spot on

    Kev
  • Profile picture of the author KWall
    KWall
    Another thank you for a great review and post. I was considering getting this product, but a previous product of his got similar reviews, so I was skeptical.
    Thanks for saving me some money and time wasted!

    Kevin
  • Profile picture of the author garyk1968
    garyk1968
    Originally Posted by dannynz View Post
    I am getting success only from direct cpa offers via pushing banners on wap, not iphones at all. There is a way to do the market research. i am not sure i want to even go back to trying to build a list with the way Adam is showing people.
    Danny
    Interesting info Danny, thanks for sharing. My first concern was that MM was making a big issue out of the 5.8 billion handsets but omitting the fact that smartphones only account for 51 million units, a much smaller sector and my blind belief was that it was the smartphone platform where you had any hope of getting click throughs. Nice to know this isn't the case!

    As an app developer with apps on the app store I have bought the course (and will go through it tonight) to see if it throws up anything of interest.

    Gary
  • Profile picture of the author Martin Brock
    Martin Brock
    Well yes... more people start using the same traffic source to run the SAME campaign, so profits dwindle and you have to chase yet another source of traffic. Market research or cloning setups as you call it won't stop that, or prevent some, if not most, campaigns from failing for most people. I'm not holier than anyone else, I have tried direct linking a number of times in the past, but the more I educate myself on (real) marketing, the more possibilities arise that are far more interesting to pursue. Thanks for the offer, although I prefer if we do not discuss that further in this thread to keep things on topic.

    Originally Posted by dannynz View Post
    I am getting success only from direct cpa offers via pushing banners on wap, not iphones at all. There is a way to do the market research. i am not sure i want to even go back to trying to build a list with the way Adam is showing people.

    saying that my most successful campaign is slow now cause there are 4 mobile advertiser running it with the same banner.

    To fix the cost issue today I have managed to do a deal with a bigger provider then admob, and getting direct help to make campaigns work and I can clone my set-ups to anyones account at the click of a button.

    Danny
  • Profile picture of the author empowermentgroup
    empowermentgroup
    Great review Martin.....thanks for saving me hard cash and more importantly unrecoverable wasted time!!!

    A great example of the selfish service that makes the WF such a great place.
  • Profile picture of the author Martin Brock
    Martin Brock
    Originally Posted by empowermentgroup View Post
    Great review Martin.....thanks for saving me hard cash and more importantly unrecoverable wasted time!!!

    A great example of the selfish service that makes the WF such a great place.
    Hehe yes -- If I ever need help, I am here for myself any time

    I appreciate all the nice comments far -- I wonder what is keeping those who feel less positive about my review from posting...
  • Profile picture of the author Kevin AKA Hubcap
    Kevin AKA Hubcap
    I've got some general questions regarding mobile advertising in general and this course in particular and would appreciate any informed answers.

    1. I don't own a smartphone so I wonder what triggers a mobile ad?

    2. Mobile Monopoly mentions this is targeted traffic but from what I saw on the pre-launch video you can target by age, gender, and geographic location. Is that it?

    Doesn't seem too targeted to me when compared with Google/Yahoo/Bing ppc or even offline space ads in industry/niche specific periodicals.

    3. What type of mobile marketing strategies were presented for offline businesses? Were they mobile ads delivered by Admob and other such companies or encouraging companies to get their own sms number and build a customer list?
  • Profile picture of the author Mr Ex
    Mr Ex
    I also want to know what triggers a mobile ad since you cannot bid on keywords

    It would be nice if someone could answer this.

    Thanks,
    Mr Ex
  • Profile picture of the author adamonline
    adamonline
    Thank you Martin for your thorough and excellent review of MM.

    This one had my greed glands started, especially when Guru Mansuer
    threw huge praise, discounts, bonuses and another ad cert. worth 100.00 to get us started!

    I hoped that if I could just wait a little longer before pulling the trigger, an experienced Warrior such as you and the others would save the day, and I appreciate that you and the WF came thru again!
    So your post (along with the other Warriors), have helped me and I'm sure others that may also be a newbie already suffering with enough of the usual "syndum's" (shiny object, cash depleted from WSO's, info overload) than to spend more time while lining the wrong pockets.

    Well done,
    (a different) Adam

    Btw - received another e-mail from another mini-Guru affiliate trying to elicit the herd mentality stating MM has sold over 5k units and is hot ! So at least we know that one of his campaigns really works ! :rolleyes:
  • Profile picture of the author Leads4Builders
    Leads4Builders
    Thanks for the awesome review.

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