Writing Amazon Product Reviews That Convert

I think a lot of the conversion depends on the quality of the article. Are you writing 100 word articles, with no images or videos, or are you posting quality content?

My reviews usually include at least 1 - 3 pictures that I took myself - and not some picture I found on the internet.

The articles are between 500 - 1,000 words - including description from the manufactures website.

I try to include a video that I made myself for the article. I'll take the time to film the video, edit and upload to youtube, and then embed the video into the article.

The problem is, this type of article takes a long time to put together. With filming the video, drive time to the video location, taking the pictures, resizing the images, water marking the images, typing up the article,,,,, a single article can take an easy 3 - 6 hours to make.

Warriors that can help you out - Daniel Brock, TimG and Jan Roos. I've just started out and would like to know as well - hopefully one of them pitch in and enlighten us!

Anyone else have any insight?

I noticed in a different thread that PaulaC mentioned writing up 500-1000 word product reviews with a list of features at the top and then paragraphs for each bullet point underneath. Based on what she says she makes income wise a month, she's doing very well with it.

Here is an example of how I have been writing my reviews: Victor M230 Ultimate Flea Trap Review

Nothing fancy or over the top - mostly paraphrasing as best as I can the info I find on Amazon.com for the respective product.

I'm gradually improving and perfecting my strategy so to early to tell but rigth now my conversions have been increasing at a very positive rate - started around 4% and right now I am hovering at 7.45%.

Oh, I should also add that right now I am ranking quite well for this site. For example:

Victor M230 Ultimate Flea Trap Review - Ranked #3
Victor M230 Ultimate Flea Trap - Ranked #8

Of course, these keyword phrases are long tail and not heavily searched and the competition is non-existent.

Also take a look at this thread for additional info on writing reviews. Have a look at a post by Sojourn - http://www.warriorforum.com/main-int...ml#post2200223

Respectfully,
Tim

Couple of things here - google might be sending you traffic, but what is the bounce rate of that traffic? Do you have a google analytics account? Are you tracking your sources of traffic and the bounce rate for those sources?

On one of my sites, google traffic has a bounce rate of 50% - 55%. On another one of my sites, google traffic has a bounce rate somewhere around 75%.

Traffic with a bounce rate of 75% - do not expect any sales, because the people are just going to click their back button.

My opinion on the matter - the more targeted your traffic, the better chance you have of making a sale. If you have traffic but no sales, I would take a look at the bounce rate of that traffic. That will help tell you how targeted the traffic is.

Thank you everyone for your replies. I will be doing some hard studying and now revise all of my reviews. I will also be giving the conduit method a shot. Anyone have success using the conduit method on Amazon products?

Check out this free WSO by StevenR. He has a lot of information on doing Amazon promotions for your blogs. It is one of if not the best blogging course I have seen. He explains how to do the reviews. I think you will like it. It is mostly videos, and you don't have to pay a dime for the informatiion

http://www.warriorforum.com/warrior-...ited-time.html

Amazon reviews need to be long and detailed. The best converting reviews on our website are over 1000 words long with lots of sub-headings.

We also try and create a story as the introduction. That doesn't mean making up a story but we try to make it a little more personal rather than just saying "Today we are going to review the blah, blah, blah...".

I've just taken the following text direct from my site to give you an example of what I mean by this:

For instance I might write something like: " When Wanda and I were in the US attending a conference, we happened upon the Apple Store in New York. If you've ever been there you'll know what an experience that is, but we happened to be there the day after the iPhone was released to the world, actually we were on a hop on hop off tourist bus and when the guide pointed out the Apple store - we hopped off."

I would then go on to say how great I thought the iPhone was but since I didn't want to buy into a phone plan I waited and eventually ended up buying an iPod Touch instead. That would then lead me straight into the review.

You'd have to agree that it sounds a little more interesting than simply saying "Today we are going to review the iPod Touch".

Now that is a true story, we were in New York and got of the bus because we saw the Apple store. You won't always have a story to add but if you can find one it does help the review.

Another tip with promoting Amazon products is to choose products that already have good reviews. When you look at any product page on Amazon the first few reviews are the 'most helpful reviews'. They are actually voted by people as the most helpful and are always the first ones displayed by default. Those first few reviews can make or break if for you. They have to be positive as they will be the first reviews that people read when they go to that product page.

I have got nothing to add but just wanted to say thanks. I found some great information and this is the first thread I have followed. I think I am going to like it here

Also, you may sound more effective if the products in which you write reviews for are the ones you've already tested or bought in the first place. That may validate more of your reasons rather than rewriting couple of reviews ever done online.

How do you know the products are good?

If you're sending lots of clicks through to amazon and they're still not buying then chances are it's the products and not the reviews.

If you're just not getting a good CTR rate on your articles then you should make sure you're using text links with good calls to action at least twice per 500 word article (ideally 3 or 4 times).

For good quality reviews I use the format of outlining the manufacturers info, providing a few bullet points and then summing up what other reviewers are saying with at least a negative point or two included (unless the product is really amazing).

I've found though that it really doesn't matter so much about your review if you're getting people over to Amazon.

I've written full out hands on reviews on some products that just don't convert no matter how "good" they are (great reviews, are on the bestseller list, in a good price range etc...) whilst having great success with what I thought were crappy reviews for products that really shouldn't have done that well.

It's kind of a crap shoot

Here there are my 3 advices on the subject:

#1 - The conversion depends on the quality of your articles. The quality is more important than the quantity.

#2 - Then, you should cover no more than about 3-7 products per site.

#3 - Use the power of the reviews. Allow your users to comment about the products you promote.

All the best,
Georgia.

Have reviews proved to work and dont just have a small few otherwise people will wonder

Check out my demo site. Go there and create a product review following the instructions. The finished result is what most of my reviews look like.

Demo site: My Tool Review Blog › Log In
username: demouser
password: password

Here's an Amazon product review (a sample of my content writing services) I've written: Amazon Product Review Sample - Affordable SEOed Content Your Readers Will Love

I also request everyone here to critique my sample, and help me improve upon it.

Note: The intention of this post is not to spam about my services.

Hi,

the lazy way marketers do, does when you rewrite the amazon product review- does this convert, say with 2% conversion rate or not??

Or you get good conversion rates (about 5%) only with unique written product review -also not use the product review from amazon??

Or does you only make huge sales every month with amazon products who has nothing or not more than 100 words of product review on amazon- so when you can write a longer review about 500 words or more,so you have a better review, longer with more content than amazon itself-is this the only key to make huge bucks as amazon affiliate?

best wishes
marco005

Dear Warriors,

I'm not sure if this is a right place to post this message...

I'm selling readers and sunglasses on Amazon and want to ask you about the reviews. How can I get reviewed? How it works?

Please help.

Rita D.

Kev has good advice. I also include many images or movies. People want a more in depth descriptions than what amazon gives you. Make sure to plan on talking about the benefits that the product has so that people will order it. Also, become an authority on that niche as that will give you more power.

Basically you ask us.
Perhaps it is a product that your company is using. Also, you do not have to physically buy it, but can borrow it from a friend who is a heavy user. Then make a movie. Key is to get people to buy it. Describe how it will help make their lives improve.

Most amazon review sites are cookie cutter and do not have detailed information on what you are getting. Key is to fill in holes that other web sites do not cover. Often you are reviewing a program. Well, you can get the computer software author to send you a review copy. This way you do not have to pay. Most important thing is for your web sites to become a valuable resource. Do not simply rehash content that is already available on other web pages.