Advertiser asked to pause traffic

11 replies
I was running ads for a major website through a major network.

Yesterday my account manager told me that advertiser asked me to pause traffic because ROI is not working for them.

1. When i go through WIFI on my PC or phone to the advertiser's main website www.site.com i get dns error. When i go to same url on my phone's 4G i can see the site. Every other site works fine on wifi. Could the advertiser block my ip? Did this happen to anyone?

2. This offer is available on many other networks. Should i just switch and run this offer on another network?

3. Is there a way for offer owner to find out i am the same guy running offer through different network?
#advertiser #asked #pause #traffic
  • Profile picture of the author jaggyjay
    That happens in the CPA industry. Remember that the merchant does have the right to reject leads and affiliates that aren't working well for them. You can try to find out what's not working and fix it by contacting your AM again. Or you can just move forward.

    By the way... yes, you can try running the offer again via another network. But if you weren't getting them a good ROI from network "A" - then you won't get them a good ROI from network "B".Find out and fix what's wrong of find another offer to run. Best of luck!
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  • Profile picture of the author mrfree2015
    clean cookies
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  • Profile picture of the author ericnyc
    Cleared cookies. Still getting error below. Keep in mind it works on my phone over 4G but not Wifi. So it cannot be cookies. Also all other websites working fine over wifi. It was wrking ok few days ago.

    The server at Abcxyz.com can't be found, because the DNS lookup failed. DNS is the network service that translates a website's name to its Internet address. This error is most often caused by having no connection to the Internet or a misconfigured network. It can also be caused by an unresponsive DNS server or a firewall preventing Google Chrome from accessing the network.
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  • Profile picture of the author ZephyrIon
    Originally Posted by ericnyc View Post

    I was running ads for a major website through a major network.

    Yesterday my account manager told me that advertiser asked me to pause traffic because ROI is not working for them.

    1. When i go through WIFI on my PC or phone to the advertiser's main website www.site.com i get dns error. When i go to same url on my phone's 4G i can see the site. Every other site works fine on wifi. Could the advertiser block my ip? Did this happen to anyone?

    2. This offer is available on many other networks. Should i just switch and run this offer on another network?

    3. Is there a way for offer owner to find out i am the same guy running offer through different network?
    Welcome to the hardest part of this industry. Getting paid and keeping offers live.
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  • Profile picture of the author badboy_Nick
    Its just that your traffic and leads wasn't making the merchant any money, so he had to stop your affiliate link. You are perfectly OK to promote another product with said network, but not that particular offer as they are essentially turning a negative ROI everyday so it's economically not feasible to keep it running.

    But don't beat yourself up about it, this stuff is very common and the key really is to diversify into 5-10 products at the same time so you can absorb this type of of thing very easily

    Nick
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    • Profile picture of the author ericnyc
      Originally Posted by badboy_Nick View Post

      Its just that your traffic and leads wasn't making the merchant any money, so he had to stop your affiliate link. You are perfectly OK to promote another product with said network, but not that particular offer as they are essentially turning a negative ROI everyday so it's economically not feasible to keep it running.

      But don't beat yourself up about it, this stuff is very common and the key really is to diversify into 5-10 products at the same time so you can absorb this type of of thing very easily

      Nick
      I am wondering if i can/should run the same offer on a different network?
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  • Profile picture of the author GodOfCPA
    Don't take it personally, it happens all the time. Many advertisers are running tiny margins on CPA offers is why.

    I wouldn't just restart the campaign as is on a different network. You can ask your affiliate manager if there is a way to get back on the offer if it is totally unique (the affiliate manager maybe can give you more in-depth targeting requirements from the advertiser if you ask). Even ask for a lower CPA rate if oyu can do big volume with it.

    Or you can try to find similar offers and see if one of those performs better with your campaign. Some advertisers simply aren't good at getting an ROI, so you should check that. The thing is, if you were getting paid for the leads that means your traffic was reaching the conversion point set by the advertiser so it isn't completely worthless.

    Finally, many mobile offers block wifi traffic, could be what you're experiencing there.
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  • Profile picture of the author JoeFerguson
    You shouldn't try and contact the advertiser yourself as many network and advertisers do not like this. Instead, contact your AM if you have any other questions on the matter. The same thing will happen at another network if it's the same advertiser unless you change your strategies up.
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  • Profile picture of the author RemyMartin
    Pay no attention to all the generic, pointless replies above.


    The advertiser is not blocking your IP, he is blocking Wifi traffic because it is not converting for them.

    When it comes to mobile traffic, wifi typically does not convert as well as 3/4g traffic.
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  • Profile picture of the author Naveen K
    This is just a start mate. You will encounter many situations similar to this as you grow. There could be many reasons why your lead quality would have gone bad but it can be judged only after analyzing everything. Some of the common reasons are not following the guidelines specified for that offers.

    For example, they would have specified not use the word free in your landing page, but you would have gone ahead and used that to increase your conversion rate. But from the advertiser perspective its a loss for them because they wouldn't be getting the good conversions at the back end from your leads.

    One way forward is speaking to your AM about this or there must be some similar offer for sure, you can try promoting them.
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  • Profile picture of the author PaulMeyer
    Clean your cookies
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