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What Happened To Google AdSense Earnings?

by ziko00212
3 replies
Hello

I have seen my Google AdSense Earnings dropping this last months ( -30% to -50% ) , but 2015 is by far the worst of the worst , my CTR is still stable but the cpc is getting lower and lower resulting in a low RPM .

I'm I the only one experiencing this sudden change , or it's related to my website ?

Regards .
#adsense #earnings #google #happened
  • Profile picture of the author Winning34
    Ad revenue across all media is always lower during the first couple of months of the year.
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    • Profile picture of the author ziko00212
      Originally Posted by Winning34 View Post

      Ad revenue across all media is always lower during the first couple of months of the year.
      Hello

      Yes In general it's the beginning of the year, now we are almost in the middle of february and it's getting worse , hope things will be back as usual
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  • Profile picture of the author badboy_Nick
    Yep - January usually has quite a lot of activity, but actual earnings and ROI tend to tank. This is usually down to a lot of people being broke from Christmas/New Year ... and the fact most are now "window-shopping" as well so merchants have a much harder time making a return.

    This usually results in profits declining across the board, but everything will slowly see a return back to normal in the next few upcoming weeks and March/April should be business as usual

    Kind Regards,
    Nick
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