(Assume 10,000 UV/mth)
If I made "Product A", a complete 2-hr video course (containing an upsell worth $250CPA), and make a landing page for it, should I.........
A) Make the course FREE, because it would increase opt-in % resulting in more leads, which in turn will result in more sales through a 3% conversion rate.
B) Charge $17 for the course, it will have a lower opt-in % resulting in lesser leads, but the leads will be quality leads, giving a 8% conversion rate for the CPA. Additionally, I will also earn from the $17/sale.
P.S : Please don't ask me to do A/B testing, I'm looking for people who have had experience with these sorta things.