Email Submits on PPV After PPC
I am currently running an email submit on 50 on Red. I ran the same offer on Bing and was doing fairly well with it after a couple hundred clicks (like a 35% conversion rate and nearly 20% ROI), but the volume of my keywords was too small to scale well. It did fine direct linking on PPC, but haven't gotten any conversions after 25 clicks through DL. Since I am a lot newer to PPV, I was wondering if anyone can give me some feedback.
I was originally trying some landers for another email submit offer (one that wasn't converting well even DL), but after 450 impressions I was only getting about a 4.5% CTR, so I figured direct is better for email submits.
I am thinking that I should keep direct linking and test half the offer payout for each target. My bids are 2 to 3 cents for most of them and I may increase if volume is too low. Does that make sense? I currently have 25 targets at the moment.
Also, do email submits that work in Bing work okay in PPV? I guess that should have been my first question.
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