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Advice for New App Install Campaign?

by Lisa Simmons
1 replies
I just started an app install campaign and am not really seeing any traffic. I upped my bid to $3 for CPA but still have many keywords saying "Low bid or quality score". I have a free app so upping my bid anymore will result in a negative ROI ($3 seems a bit high even).

That being said, would there be value in upping it plus my CPC/CPM and letting Google bid manually for a few days to get my quality score up and bring some traffic, or would that strategy just end up with me spending more than I want?
#advice #adwords #app #campaign #install
  • Profile picture of the author BeingSwaggatron
    How long has it been since you started your app install campaign. If it's just a few weeks old, then there would be no point in upping your bid so quick. Since it's a free app you have an advantage here. Kindly provide information on how long has it been since you started this campaign. That might help.
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