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when do you kill a campaign?

by tscx420
4 replies
just a general question as I find myself chasing...and chasing a profit.

right now a current campaign im running which is a CPL campaign ive spent $100 and made $50 in revenue.
I feel that with a campaign like this that I can actually turn it around and keep my focus on it. maybe long tail keywords, maybe split testing ads even more, hell maybe even raising bid for one last infusion for traffic.

I've seen glimpses of really great potential of a losing campaign that just motivates me more to turn it around.

what are your experiences with your personal objectives before killing a campaign?
#campaign #kill
  • Profile picture of the author Rozanne
    What ad network are you using if I may ask?

    Also I believe $20 is the benchmark for me while testing a campaign, that's how I makeout if the campaign that I am promoting is worthy or not.
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  • Profile picture of the author blitz20
    If i spend more than double than the payout I pause it.
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  • Profile picture of the author Rozanne
    Normally when I see 200 impressions and no conversion, that is a red sign that it's now time to pause to campaign. Make sure that you are also taking negative keywords into consideration.
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  • Profile picture of the author InsureZero
    DO NOT DELETE CAMPAIGN IF NO CONVERSION
    each campaign has to be optimized in order to get comversion.
    Is not so simple just create a campaign, set keywords and bids and wait for results.

    Personally, I run each new campaign at least a week(event with no conversion) and spend up to 10*OffersPayout
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