Promote offer through cpa network of through affiliate program?

by BillyBatts 4 replies
Probably a noob question but I got my eye on a certain offer that I saw within my cpa network.

Now the offer on the cpa network is Pay: 5.7% Epc: $0,39 and the CR=7%

So I checkout the website and I see they have a affiliate program where the pay is 7% but they only payout once a month.

Now that I am reading my own story it starts to make a little bit more sense to me been behind the computer long so my brains is slowing down.

I assume going the cpa route is the way due to the epc?

Cheers.
#ad networks (cpm/cpl, display) #affiliate #cpa #network #offer #program #promote
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  • Profile picture of the author badboy_Nick
    The EPC is an estimate price per click, but it's usually a network average so not very reliable as it does depent on your own traffic quality.

    Simply use these figures as a general guideline, especially the conversion rate as it gives you a good indication of how well the offer performs and converts for everyone. But the most important metric is always how much you are being paid per conversion (i.e. CPA payout).

    Hope that helps

    Nick
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  • Profile picture of the author DIABL0
    Usually, by setting up directly with the advertiser as an affiliate you can get a higher payout. If you can produce volume, you may also be able to get your own landing page or possibly even create your own and have them host it.

    The advantages of CPA networks is the easy access to multiple offers. If you can do volume you may get better terms on your payout than the advertiser is willing to provide. For example, if an advertiser pays monthly and the network pays weekly out of pocket to get your traffic.

    Are you saying the offer pays 5.7%-7% commission because that doesn't sound worthwhile at all?
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  • Profile picture of the author Rozanne
    You would be better off with the advertiser but the thing is that they wont let you in, unless and until you have some past history running that campaign.
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  • Profile picture of the author ChrisBa
    Typically a network is there to provide a few things (opposed to going direct):
    Multiple offers instead of just 1 (1 stop shop)
    Typically faster payments
    Typically lower payout threshold
    Protection (this can be debated)
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