Outbrain getting worse?

3 replies
I have been running profitable campaigns on Outbrain for the last 7-8 months, but over the last couple weeks, I have experienced a sudden decline in impressions even though my CTR has stayed more or less the same (even after increasing my bids by up to 50%).

Has anyone noticed anything similar happening in the last couple weeks? I know Outbrain's algorithm can be finicky, but I am seeing similar declines across all campaigns.

As an aside, are there other native networks that people like here? I sell a language learning product for expats, and my campaigns do best on the big international news sites (CNN, FoxNews, MSN News, BBC News, the Guardian, etc.) on Desktop (no mobile). I run ads targeted mostly outside the U.S.

I've been on Taboola for few months, but the traffic quality/ROI has been poor. Too many many clicks were coming from gaming/teen/etc. sites that were totally outside of my target market. Any other networks that cater to major new sites?
#outbrain #worse
  • Profile picture of the author Rahatvin Oli
    Banned
    So while I'm sympathetic to the Outbrain response (I do get it), the reality is that it's just a static ad ..... The URL and content is worse than the ad.
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  • Profile picture of the author ryanbiddulph
    Outbrain just seems so click-baity. I feel this trend will increase because the ads are spammy, and like RO says they lead to really rough, terrible articles. I'd let 'em go
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  • Profile picture of the author dvz
    A couple of weeks ago Google Adsense launched their native ads. Maybe it affected Outbrain (and Taboola) already.
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