Sick of Google and Facebook ads? Here are alternates

by WF- Enzo Administrator
25 replies
There are two big names in online advertising. The first one is a very popular search engine, which happens to also own YouTube. The other one is a social networking giant which also owns Instagram and WhatsApp.





Microsoft Advertising

Now you might ask me - who uses Bing? Well I do, and Microsoft claims 5.5 billion monthly searches on its search network and that's pretty big. Furthermore, Microsoft Ads is less competitive simply because it's not as used as Google. Now go on and have your ads shown on Bing search results.



LinkedIn Advertising

LinkedIn is a completely different social media ecosystem, as it's a professional social network. But advertising on LinkedIn is pretty much like Facebook, but with an audience that's comprised of mostly working professionals.



Twitter ads

Another underrated advertising platform, Twitter ads work like Facebook. What's more, you can also pay to promote a trend. According to Twitter, a Promoted Trend is a "24-hour high-impact takeover of the Trends list on Twitter", so in essence you get to be on top of the top trends for a day.



Do share any other ad platforms you've had prior experience!
#ads #alternates #facebook #google #sick
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  • Profile picture of the author RoseLive
    Facebook is becoming too expensive these day... Its becoming out of my ads budget
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  • Profile picture of the author RuskinF
    I agree Facebook is becoming a lot expensive these days.
    The best place for B2B marketing is LinkedIn.
    As LinkedIn comprises of professional members only businesses that offer profession centric products get a high ROI when they place Ads on LinkedIn.
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    • Profile picture of the author DABK
      What if you improved your conversions a bit?


      Originally Posted by RoseLive View Post

      Facebook is becoming too expensive these day... Its becoming out of my ads budget
      Originally Posted by RuskinF View Post

      I agree Facebook is becoming a lot expensive these days.
      The best place for B2B marketing is LinkedIn.
      As LinkedIn comprises of professional members only businesses that offer profession centric products get a high ROI when they place Ads on LinkedIn.
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    • Profile picture of the author Jimmy Davis
      What would you recommend as the best place for b2c?
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      • Profile picture of the author Luka19
        For B2B 22Bet is for me the best LinkedIn. But it is also very expensive.
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  • Profile picture of the author expmrb
    The way I see it. Linkedin is full of cheesy marketers and self-proclaimed experts. And Fb is expensive if you try to target good converting traffic but then again to get traffic that can get sales which network isn't expensive!!
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  • Profile picture of the author albertomax1
    Anyone good with RTB
    or Programmatic advertising..?

    Anyone good at running ads on DSPs?
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  • Profile picture of the author Aloednut
    Well, these are the best you can give but I want you all to note that the power of conversion using Facebook ads and Google ads can't be overlook or compared to these alternatives.
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  • Profile picture of the author MohamedFeroz
    Nowadays, Facebook ads are only beneficial for brand awareness and engagement. Most of the leads generated from Facebook are not qualified and converting into sales. I still feel spending Google Ads are worth then looking into alternative.
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    • Profile picture of the author TobiMDD
      Originally Posted by MohamedFeroz View Post

      Nowadays, Facebook ads are only beneficial for brand awareness and engagement. Most of the leads generated from Facebook are not qualified and converting into sales. I still feel spending Google Ads are worth then looking into alternative.

      depends on your product..if you have a good offer and sales funnel in place you can have huge success on facebook..
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    • Profile picture of the author culpetm
      Originally Posted by MohamedFeroz View Post

      Nowadays, Facebook ads are only beneficial for brand awareness and engagement. Most of the leads generated from Facebook are not qualified and converting into sales. I still feel spending Google Ads are worth then looking into alternative.
      Agreed. it's a lot easier to target INTENT with paid search (like google search) than with display ads (like on Facebook).

      Someone who googles "refurbished iphone deals" is READY TO BUY a refurbished iphone IN THAT MOMENT - this person has INTENT

      someone who is browsing an article about the latest iphone rumors and is passively exposed to an ad for refurbished iphones - is probably not ready to buy
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  • Profile picture of the author AdmanMrWoo
    SHHHHHHH.. come closer...

    Don't tell anyone... but old fashion DIRECT MAIL could be the most overlooked darling in the marketer's tool box.

    Online advertising platforms have a lot of moving parts. And it's easy to get kicked off the platforms if you piss off the hosts.

    But DIRECT MAIL... yum, yum,

    I just got off the phone with Jay Peters, who LOVES direct mail. He's sold ooodles of information products by direct mail. And he's got lists...

    I must have 24,000 emails that I've never opened and not yet deleted. Not even looked at... but with DIRECT MAIL... you've got to look at it, on the way from the mail box to the kitchen waste basket... before you toss it.

    Touch it, feel, it, wonder who sent me this, what's it about, it might be important.

    I have often used those AIR MAIL envelopes to good effect.

    Even GOOGLE uses direct mail and has for years... what do they know???
    I vote direct mail as a good alternative to those online giants.
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    • Profile picture of the author richarddaris
      Originally Posted by AdmanMrWoo View Post

      SHHHHHHH.. come closer...

      Don't tell anyone... but old fashion DIRECT MAIL could be the most overlooked darling in the marketer's tool box.

      Online advertising platforms have a lot of moving parts. And it's easy to get kicked off the platforms if you piss off the hosts.

      But DIRECT MAIL... yum, yum,

      I just got off the phone with Jay Peters, who LOVES direct mail. He's sold ooodles of information products by direct mail. And he's got lists...

      I must have 24,000 emails that I've never opened and not yet deleted. Not even looked at... but with DIRECT MAIL... you've got to look at it, on the way from the mail box to the kitchen waste basket... before you toss it.

      Touch it, feel, it, wonder who sent me this, what's it about, it might be important.

      I have often used those AIR MAIL envelopes to good effect.

      Even GOOGLE uses direct mail and has for years... what do they know???
      I vote direct mail as a good alternative to those online giants.
      Sounds delicious... but it must be expensive??..
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    • Profile picture of the author Lifehacks748
      Your not wrong ive been using direct mail for years cut the noise from all the "guru experts" on FB works like a charm
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  • Profile picture of the author caRaman
    I am using AWS for my website and trust me this is one of the best services.
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    • Profile picture of the author Ranksword
      Originally Posted by caRaman View Post

      I am using AWS for my website and trust me this is one of the best services.
      What are you talking about?
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    • Profile picture of the author isabellegordon263
      AWS for Ads ?
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  • Profile picture of the author smedia11
    I just got a money mailer the other day and saved it for this exact reason.

    Looking at it sitting here on my desk:

    Solo postcards .26 per household x10K = $2600 (first time offer)

    That was the only price listed but they have other services:
    shared envelope inserts
    mobile app ads
    website ads
    newsletter ads

    I'd be curious how people are approaching this type of advertising with respect to information products or if I'm looking in the wrong place.
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  • Profile picture of the author jackanderson96
    Some I wouldn't even consider here - thank you.
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  • Profile picture of the author VMBuilders
    I never liked Facebook advertising for our industry (construction).
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  • Profile picture of the author SofienParisien
    Advertising With Facebook Requires A Good Budget To Invest But It Seems To Be Very Profitable Thanks To Their Conversion Optimization System.
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  • Profile picture of the author ivan84m
    Hi WF - Enzo, I find your post really interesting. Here's another alternative to FB ads and Google Adwords: Quora Ads.
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  • Profile picture of the author hsvdm
    Facebook and Google are getting too expensive for these days. Personally would like to recommend AWS for ads. Also can use Linked In and Twitter for marketing. As most of the others are owned by either Facebook or Google.
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  • What about other search engines like DuckDuckGo?
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  • Profile picture of the author Radcliff
    Out of all the alternatives that you mentioned, which one do you think is the best? Bing, Linkedin, or twitter?
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