What is different between publisher and advertiser?

15 years ago

The advertiser is the one who pays the money to get his advertisments shown.
The publisher is the one who gets the money for showing the ads.

Ahoi!

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COPEAC Stephen

15 years ago

An advertiser owns or controls the actual product or service that is being advertised....the publisher is the one that is advertising the actual product or service and driving the consumers to the proper location to fill out the form or make a purchase...

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rowebil

15 years ago

So I want to display my clickbank affiliate link. I want to display offers.

What do I sign up as?

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1 reply

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COPEAC Stephen 15 years ago

Originally Posted by rowebil

So I want to display my clickbank affiliate link. I want to display offers.

What do I sign up as?

In that case, you would sign up as a publisher.
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rowebil

15 years ago

Does it cost to display ads?

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COPEAC Stephen

15 years ago

Depends on where you're displaying them...if you have sites you own and operate, you can display text links or banners right on your site, it will only cost you time and energy to set that up, collect data, and monetize...if you don't have any properties you own and operate...you can create videos on you tube and embed your affiliate link into those videos which wont cost you much....

If you're looking to use PPV, PPC, media buying, yes you're going to have to shell out some money to get placements.

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Kenster

15 years ago

yep, you are most likely a publisher. The CPA networks, like Copeac, work as intermediaries between the advertiser (like Netflix, eHarmony, any many individual or marketer advertisers) and the publisher (those who are promoting the offer).

It is confusing for new marketers because they see the word advertiser and know they will be advertising the offer so they think they are advertisers.

Live and learn right

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social saint

15 years ago

You will have to sign up as a publisher. Many famous networks will require you to pay a upfront amount to run your campaign. I'm not aware of any famous network that will let you run your offer without high commission or upfront deposit.

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Per Action Rob

15 years ago

Actually the difference between an advertiser and a publisher is:

Advertiser - Rich
Publisher - Hood Rich

Become an advertiser as soon as possible, publishers are only as good as yesterdays profits.

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1 reply

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MrOfferz

14 years ago

Originally Posted by Per Action Rob

Actually the difference between an advertiser and a publisher is:

Advertiser - Rich
Publisher - Hood Rich

Become an advertiser as soon as possible, publishers are only as good as yesterdays profits.

Haha. This is probably the most clearly it can be put but....

Advertiser- Owns the product/offer
Publisher- Promotes the offer

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James Green

14 years ago

ADVERTISER

An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods.

PUBLISHER

A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.

Advertiser - your sites advertising on other sites so you are advertiser
Publisher - other sites advertising on your sites so you are publisher...

[ 3 ] Thanks
1 reply

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Ted Burkholder

10 years ago

Originally Posted by James Green

ADVERTISER

An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods.

PUBLISHER

A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.

Advertiser - your sites advertising on other sites so you are advertiser
Publisher - other sites advertising on your sites so you are publisher...

There seems to be A LOT of conflicting information in this thread. The way YOU explain it makes it seem like I am the advertiser. The way it is explained in another responses above makes it seem I am the publisher.

I have a squeeze page (That is mine) with a free report that leads to an affiliate offer from Clickbank. I was looking to get traffic to my squeeze page. So according to other replies, I would be the Publisher. Your explanation makes me think I would be the Advertiser since I would be PAYING TO ADVERTISE on someone else's site for traffic to MY site which promotes an affiliate offer.

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Trevor

14 years ago

Publisher is the affiliate. It's the person who promotes the advertiser's offer somewhere. So if you are doing CPA marketing as an affiliate, you are the publisher. It's just terminology difference.

Advertiser is usually a company that signs up for a CPA network and gets traffic from affiliates who are also part of the network.

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shaunD

14 years ago

r u trolling ?? because u r member of this community since 2011 and has more than 100+ posts... and don't know the difference between Advertiser and Publisher ??

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aaditachaudhary

14 years ago

one who publishes ad = publisher, one who wants to advertise = advertiser

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roadies9

14 years ago

publisher is simply the owner of the website who onws and display the ads of other websites on his website and adversite is the one who advertise his website on other website

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gabrino30

10 years ago

Hy ! I am new in this and i want to ask .
If i promote some one else product and i want to open an account to bing (ex) to place textads with product what i promote.what account to open ? Publisher or advertiser ?

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TomWest

10 years ago

A publisher or affiliate is the person or a business that owns the digital asset whether it is a website , mobile site or a mobile app. He or she is a person who gets the paid for publishing or promoting ads on their website or app.
An advertiser can be any individual, business or any other entity that wants to display ads on on other's website or app. He or she is a person that responsible to pay to the publisher or website owner for displaying ads in their digital asset.

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HayleyS

10 years ago

A Publisher is an individual or a business who is aiming to earn commissions by placing ads for other companies while using their favourite promotion method.
An Advertiser is a comp [any which is interested in paying money to a Publisher for every new customer.
Hope I helped you.

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itsweb

10 years ago

Advertiser Vs Publisher Difference Between...

Hope the above link shall clarify all your doubts..

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bluemotion

10 years ago

Originally Posted by rowebil

I am signed up as advertiser but it seems like I
Need to be a publisher...

They are the same.

Can anyone explain the difference?

The advertiser is the product owner/creator. The publisher is the affiliate who will advertise the product for sale.

But I can understand how people can get confused.

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Micheal Ethan

10 years ago

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ASOtop1

10 years ago

To be specific, advertiser is who need to promote product and will pay for publishers. Publishers is the one who earn money from advertisers to help product promotion.

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Awais_Afzal1

10 years ago

Advertisers are those who want to bring their business in club.
But publishers are the people who brought them people to them and makes money.

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johnbrent606

10 years ago

The advertiser is the one who pays the money to get his advertisements shown. Where as the publisher is the one who gets the money for showing the ads.

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What is different between publisher and advertiser?

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