Alternative Ad Networks
I'm working for an internet marketing company in the UK and I've been assiged a project to find out which ad networks we should be making more use of.
We are primarily a PPC agency who deals with Google AdWords. We also have a lot of clients running on Yahoo and AdCenter. And we've got a few random projects running on LinkedIn, Facebook, YouTube and a couple of porn networks (BlackLabelAds is the only one that jumps to mind).
What I want to know is what kind of networks are we missing out on? We found that LinkedIn was an absolute gem when we discovered it, and we've got a couple of clients now running very successful campaigns on there.
I guess the main thing that I would be looking for is either:
- Content network with cheap clicks and a wide reach
- Specific websites that allow highly targeted advertising (such as facebook, linkedin)
- Any other networks where you have found a lot of success in the past
Pete
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