I made a post previously talking about the benefits of having a solid relationship with your AM and how you can use this to help boost the profitability of your campaigns.
If you haven't read it yet you can check it out here
However, in this post I am going to be discussing the warning signs that your AM isn't really working to help you. As the saying goes "not all AM's were created equal" there are certainly times when you might find yourself with an AM whose behaviour and commitment to you and your campaigns is less than satisfactory.
Here are a few points to take into consideration when establishing whether your AM is supporting you 100%
- They push you to promote offers which are not in your current niche
This is something that happens quite a lot, as soon as you start doing some volume some AM's will immediately see dollar signs and start pushing multiple offers your way to promote without considering where your current income is being generated.
Now of course AM's want to make money to do that they need YOU to make money and its great to try new niche and potential traffic sources but if an AM is going to push me to start promoting penny auctions when most of my income is being generated through the dating niche then it kind of turns me off as they clearly are not considering what is working for me.
- Sharing specific details about someone else's campaign
In the past I've had conversations with managers discussing potential offers and what traffic sources are proving to be effective when the AM would start talking explicitly about how other affiliates are running campaigns in enough detail where I could go out and recreate them myself. Now I know in theory this may sound great as you might have caught onto a very profitable method of advertising and offer. But if your AM is fast and loose with the details other affiliates campaigns then they could easily be passing around your top tactics. The bottom line is that your need to trust your AM with the privacy of your campaigns.
- Slow to respond or communicate
In this fast paced world of affiliate marketing we work in, speed is everything! If an AM takes a couple of days to get back to an email on a consistent basis then I'll move my business elsewhere as they are simply wasting my time. The lack of communication is also extremely painful if an offer you are running goes down for any reason and you don't get notified right away as this can mean hundreds of dollars in wasted traffic.
- Only care when you're earning big
Overall, the cases that I've discussed here tend to be few and far between, but as your AM can play a big role in the success of your CPA campaigns its always wise to make certain that your AM has the best interests in you and your campaigns.
Anyone else have any points or stories they could share?