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CPA offer - what is your selection process?

by sicnarf
8 replies
This is for all of the CPA veterans out there. Wondering how you select a CPA offer to promote. Is it based on the EPC, the payout or both? When you were brand new to CPA, what types of offers did you work with to get started? Where there specific niches you targeted or was your decision making process just based on the EPC and/or payout? I know that eventually, everything comes down to testing and fine tuning but I was just curious how you started the process. Thanks in advance!
#cpa #offer #process #selection
  • Profile picture of the author JasonWestwick
    Hey,

    This is an area that I struggled with when I was starting out, with the sheer amount of offers available it can be quite confusing.

    I created this thread here which details exactly how I choose my offers and it should help you and anyone else struggling to choose an offer to promote.

    http://www.warriorforum.com/ad-netwo...-revealed.html

    Hope that helps.
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    • Profile picture of the author NicholasCollins
      Thats a great thread Jason. The one major thing I look at or think of is how will my audience (demographic) relate to the offer and is it of strong relevance. On one of my video game sites i wouldnt put an offer for foreign language courses even if it pays great but i would put a lesser paying ad for a call of duty offer or maybe a ringtone site. So for me when I am viewing im looking to make a match between the offer and my audience/visitors and it works well and i get good conversions. Hope that helps
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    • Profile picture of the author sicnarf
      Originally Posted by JasonWestwick View Post

      Hey,

      This is an area that I struggled with when I was starting out, with the sheer amount of offers available it can be quite confusing.

      I created this thread here which details exactly how I choose my offers and it should help you and anyone else struggling to choose an offer to promote.

      http://www.warriorforum.com/ad-netwo...-revealed.html

      Hope that helps.
      Hi Jason! I can always count on you for being so very helpful. Guess I should have looked harder for your thread.
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  • Profile picture of the author ChrisBa
    Originally Posted by sicnarf View Post

    This is for all of the CPA veterans out there. Wondering how you select a CPA offer to promote. Is it based on the EPC, the payout or both? When you were brand new to CPA, what types of offers did you work with to get started? Where there specific niches you targeted or was your decision making process just based on the EPC and/or payout? I know that eventually, everything comes down to testing and fine tuning but I was just curious how you started the process. Thanks in advance!
    I go off several factors - EPC on the network, what my AM says, pay out price, and niche
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    • Profile picture of the author tuxonio
      Great Post !

      Jason you give very good advice on your thread
      ...thanks

      Another factor to consider is the appropriate bid and method you are going to use to implement each campaign, some niches have high keyword bids, others not as much. So it will be important to get the best possible ROI.

      As Jason says, for long term offers it is better to create a landing page and it will also help you lower the bid price.

      The media network you use for traffic is also important
      ...if you are going to use adwords or any other media buys network,

      Just to mention few of them

      Adbrite (evendow it changed it is still a good source of traffic)
      AdReady,
      Adblade & Advertising ( I really like these 2),
      Pulse 360,
      Clicksor,
      Media Traffic
      Traffic Vance
      Icewater Media
      Direct CPV

      As you know MOST of the traffic goes through media networks
      ...not related to the major search engines

      It will be nice to have a software that does all this research or at least that you can feed
      certain variables to get the job done easier and more efficiently.

      Take care
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      • Profile picture of the author JasonWestwick
        Originally Posted by tuxonio View Post

        Great Post !

        Jason you give very good advice on your thread
        ...thanks

        Another factor to consider is the appropriate bid and method you are going to use to implement each campaign, some niches have high keyword bids, others not as much. So it will be important to get the best possible ROI.

        As Jason says, for long term offers it is better to create a landing page and it will also help you lower the bid price.

        The media network you use for traffic is also important
        ...if you are going to use adwords or any other media buys network,

        Just to mention few of them

        Adbrite (evendow it changed it is still a good source of traffic)
        AdReady,
        Adblade & Advertising ( I really like these 2),
        Pulse 360,
        Clicksor,
        Media Traffic
        Traffic Vance
        Icewater Media
        Direct CPV

        As you know MOST of the traffic goes through media networks
        ...not related to the major search engines

        It will be nice to have a software that does all this research or at least that you can feed
        certain variables to get the job done easier and more efficiently.

        Take care
        Awesome post and some great network suggestions.

        Remember, use your AM wisely, they are a fantastic source as to what offers to promote, especially if you have a prticular traffic strategy in mind.
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  • Profile picture of the author imback
    For the most part I just talk to over with my AM.

    It really depends on what my plans are and the niche I am attacking.

    I do everything SEO, PPV, PPC, Free Methods. So I usually talk it over and see what offers they have for my niche and traffic sources.

    CHAD
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  • Profile picture of the author Offline Titan
    I just try to find the CPA offer which is targeted on my niche and my traffic.

    Thanks
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